Is heart buttons profitable to sell on Amazon United States?

The niche generates $28K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -64.2%. Flapen's verdict: Skip it (45/100).

How competitive is the heart buttons niche?

40 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in heart buttons?

Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Color. The return rate is 3.0%.

What does it cost to enter the heart buttons niche?

Listings span $4.54–$34.61; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.

heart buttons

Skip it

Soft demand (-64.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible63.98

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Good$4.54–$34.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.99

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$28K

$28K/yr · 82K searches

Growth

Bad-64.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, heart buttons is a $28K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

heart buttons market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,706
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 11.8%
Avg brand age: 31 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

33%

Top 20: 80%

Top-5 click share

31%

Top 20: 69%

Open market

63%

XIXILINRUIYUN10%
RSACCSKY8%
Lilaly5%
candeoLA5%
BEIQIYA5%
Thinp4%

Demand

Weekly Amazon search volume, last 23 weeks — -64.2% search growth over the last 90 days.

Open Trend

Top heart buttons search terms

heart buttons44K/yr -65.4%3.0% conv.
heart shaped buttons14K/yr -63.2%1.6% conv.
heart button7K/yr -50.2%3.0% conv.
heart buttons for crafts7K/yr -75.1%2.8% conv.
red heart buttons5K/yr -62.3%2.5% conv.
pink heart buttons5K/yr -54.1%3.0% conv.

All search terms

Top heart buttons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XIXILINRUIYUN 100 Heart Shaped Resin Buttons Mixed Colors for Sewing Knitting DIY Crafts

XIXILINRUIYUN$4.544.3★71 rev

50 Pcs 1 Inch Heart Large Resin Buttons with Tartan Pattern Bulk Assorted Mixed Color Buttons for Sewing Clothing Knitting Crafts Decoration Phone Hair Clip & Clothes DIY (Colorful)

RSACCSKY$8.444.6★14 rev

CANDEOLA 40-Pcs 7/8 Heart Resin Buttons | Bulk Assorted Colorful Buttons for Sewing Clothing Knitting Crafts Decoration (23mm 8 Colors 5 Pcs/Color)

candeoLA$9.954.5★46 rev

BEIQIYA 300pcs Heart Buttons Spring Resin Sewing Buttons Decorative Plastic Accessories for Sewing Clothes Accessories DIY Crafts Scrapbooking Decoration- Colorful

BEIQIYA$7.234.5★70 rev

Thinp 40-Pcs 7/8 Resin Heart Buttons Colorful Buttons for Crafts Heart Shaped Cute Button for Crafts DIY Sewing Knitting Scrapbooking Decoration (Assorted Colors)

Thinp$5.825.0★7 rev

Newest

by launch date

300Pcs Flower Buttons Spring Resin 2 Hole Craft Buttons Assorted Colorful Heart Button for Sewing Clothes Accessories Gift DIY Crafts Scrapbooking Decoration(0.5 inch)

EupHHonycs$8.061 rev

4mo ago

100 Pcs Heart Buttons for Crafts Heart Wooden Buttons Vintage Decorative Sewing Button with 2 Holes for Arts Projects Sewing Clothing Decoration

Psyqtsuary$5.682 rev

4mo ago

40 PCS Heart Buttons 0.9 Assorted Colorful Buttons Bulk Decorative Cute Heart Shaped Resin Button for Sewing Knitting Clothing Crafts 8 Colors

Xelsluthe$6.957 rev

7mo ago

Thinp 40-Pcs 7/8 Resin Heart Buttons Colorful Buttons for Crafts Heart Shaped Cute Button for Crafts DIY Sewing Knitting Scrapbooking Decoration (Assorted Colors)

Thinp$5.827 rev

7mo ago

50 Pcs 1 Inch Heart Large Resin Buttons with Tartan Pattern Bulk Assorted Mixed Color Buttons for Sewing Clothing Knitting Crafts Decoration Phone Hair Clip & Clothes DIY (Colorful)

RSACCSKY$8.4414 rev

10mo ago

What buyers say about heart buttons

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls25%

“Beautiful buttons”

Color16%

“True to size and color”

Value For Money8%

“I think the price is fair”

Advertised Vs Actual Product8%

“As advertised, in mostly pastels”

Quality-Overall7%

“great quality and came on time”

Size-Overall5%

“Consistent size makes them easy to work with”

Stitch/Finish/Polish3%

“Totally elevates my sewing projects”

Shape/Style3%

“The heart shaped ones are so cute”

Design-Overall2%

“The heart-shaped design is cute and cheerful, making these pieces perfect for decorating clothing, hair accessories, greeting cards, scrapbooks, and other creative projects”

Strength2%

“sturdy”

What buyers complain about

Size-Overall31%

“I believe the one I purchased was misaligned”

Touch/Button Controls14%

“Poor buttons”

Color9%

“Poor selection of colors”

Advertised Vs Actual Product7%

“the pic is very deceiving”

Functionality-Overall4%

“It's all pointless because it doesn't work”

Assembly/Installation2%

“It does not assemble properly”

Paint Quality2%

“they are poor quality dyes”

Value For Money1%

“Good arts and crafts a tad pricey”

Smell1%

“gosh awful factory smell”

Ease Of Cleaning1%

“It was so awful that I had to individually wipe down each button with a baby wipe”

Top return reasons

Size-Overall50%

Touch/Button Controls11%

Compatibility-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product4%

Color4%

Functionality-Overall2%

Display Colors2%

Value For Money2%

Add-Ons/Attachments2%

Common questions

Is heart buttons profitable to sell on Amazon United States?: The niche generates $28K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -64.2%. Flapen's verdict: Skip it (45/100).
How competitive is the heart buttons niche?: 40 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in heart buttons?: Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Color. The return rate is 3.0%.
What does it cost to enter the heart buttons niche?: Listings span $4.54–$34.61; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.