Heart Buttons
FailDemand is soft, at -64.2% this quarter, so Heart Buttons is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $28K/yr82K searches / yr
- 90-day growth
- -64.2%search demand this quarter
- Competition
- 31%top-5 click share · 40 brands · 42 sellers
Flapen Score
Heart Buttons against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Heart Buttons is stronger. Inside it, weaker.
Market
The Heart Buttons market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Buttons 82K times last year and spent an estimated $28K. The top 5 brands take 33% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -64.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $28Ka year
- Top search term
- heart buttons44K searches a year
02 · Price
A sale here is worth $9.99.
Listings sell for $9.99 on average, from $4.54 to $34.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.99 that is $0 to $999 a year per listing.
- Average price
- $9.99under the $15 to $100 sweet spot
- Price range
- $4.54–$34.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$999
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,706 within Sewing Notions & Supplies. It carries 64 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #1,706in Sewing Notions & Supplies
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 64per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Heart Buttons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
42
Top-5 brand share
33%
Top 20: 80%
Top-5 click share
31%
Top 20: 69%
Open market
63%
- Brand 110%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Heart Buttons search demand
Weekly searches over the year. Pick a range.
Search terms
Top Heart Buttons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart buttons44K/yr
- heart shaped buttons14K/yr
- heart button7K/yr
- heart buttons for crafts7K/yr
- red heart buttons5K/yr
- pink heart buttons5K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Buttons
We read the reviews and the return reasons for every product selling here.
“I believe the one I purchased was misaligned”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Buttons questions
Answered from the same tracked data.









