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Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-64.2%

Conversion, latest week

3.4%

Market size, estimated

$28Ka year

Top search term

heart buttons44K searches a year

Listings sell for $9.99 on average, from $4.54 to $34.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.99 that is $0 to $999 a year per listing.

Average price

$9.99under the $15 to $100 sweet spot

Price range

$4.54–$34.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$999

Returns

3.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,706 within Sewing Notions & Supplies. It carries 64 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#1,706in Sewing Notions & Supplies

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

64per listing

Listings tracked

51

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months