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Heart Buttons

Fail

Demand is soft, at -64.2% this quarter, so Heart Buttons is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$28K/yr82K searches / yr
90-day growth
-64.2%search demand this quarter
Competition
31%top-5 click share · 40 brands · 42 sellers

Flapen Score

Heart Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Heart Buttons is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Buttons 82K times last year and spent an estimated $28K. The top 5 brands take 33% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-64.2%
Conversion, latest week
3.4%
Market size, estimated
$28Ka year
Top search term
heart buttons44K searches a year

02 · Price

A sale here is worth $9.99.

Listings sell for $9.99 on average, from $4.54 to $34.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.99 that is $0 to $999 a year per listing.

Average price
$9.99under the $15 to $100 sweet spot
Price range
$4.54–$34.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$999
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,706 within Sewing Notions & Supplies. It carries 64 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#1,706in Sewing Notions & Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
64per listing
Listings tracked
51

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heart Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

42

Top-5 brand share

33%

Top 20: 80%

Top-5 click share

31%

Top 20: 69%

Open market

63%

  • Brand 110%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Heart Buttons search demand

Weekly searches over the year. Pick a range.

5K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Heart Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart buttons44K/yr
  • heart shaped buttons14K/yr
  • heart button7K/yr
  • heart buttons for crafts7K/yr
  • red heart buttons5K/yr
  • pink heart buttons5K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Buttons

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Touch/Button Controls”
31%of negative reviews mention “Size-Overall”
3.0%of orders come back
“I believe the one I purchased was misaligned”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heart Buttons questions

Answered from the same tracked data.