Is hawaiian beads profitable to sell on Amazon United States?

The niche generates $65K/yr across 85 tracked products. 2 of 53 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the hawaiian beads niche?

25 brands and 27 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in hawaiian beads?

Top complaints mined from reviews: Size-Overall, Weight Heavy, Material Quality. The return rate is 2.2%.

What does it cost to enter the hawaiian beads niche?

Listings span $7.84–$55.58; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.

hawaiian beads

Worth a look

Shows a thin review moat (49 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible48.93

avg incumbent reviews — the moat a new listing must climb

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$27.82

avg listing price — sweet spot $15–$100

Price range

Great$7.84–$55.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$65K

$65K/yr · 141K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, hawaiian beads is a $65K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hawaiian beads market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $83K–$111K; units × avg price
Conversion rate: 1.7%
Avg BSR: #5,987
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 11.8%
Avg brand age: 29 months
Avg seller age: 213 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

20%

Top 20: 55%

Open market

22%

Jutom29%
Generic22%
Hotop12%
HOMAR6%
Hanyuanbeads5%
Fukaisu5%

Demand

Weekly Amazon search volume, last 44 weeks — +17.4% search growth over the last 90 days.

Open Trend

Top hawaiian beads search terms

puakenikeni flower beads18K/yr +53.1%1.4% conv.
crown flower beads32K/yr +13.8%1.5% conv.
puakenikeni19K/yr +20.9%0.7% conv.
pikake flower beads16K/yr +13.6%2.3% conv.
pikake beads17K/yr +27.6%2.7% conv.
pakalana flower beads11K/yr +27.3%1.6% conv.
puakenikeni clay flowers14K/yr -7.1%1.8% conv.
puakenikeni beads11K/yr -38.3%0.6% conv.
puakenikeni flower3K/yr -20.4%0.6% conv.

All search terms

Top hawaiian beads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hotop 100 Pcs Artificial Pikake Jasmine Flower Beads Coral Flower Shell Beads for Jewelry Making Necklace Bracelet Supplies Back to School Scrapbooking DIY Crafts Gifts Decors (7 x 9 mm Ivory)

Hotop$11.894.7★128 rev

Jutom 100 Pcs Puakenikeni Flower Beads Hawaiian Puakani Flower Beads Bulk Coral Shell Powder for Jewelry Making DIY Crafts Supplies Hair Accessories Hawaiian Party Favors Decorations (Ivory White)

Jutom$29.634.1★10 rev

Jutom 100 Pcs Artificial Crown Flower Beads Coral Flower Shell Beads for Jewelry Making Hawaiian Crown Garland Lei Making DIY Craft Necklace Bracelet Supplies (Lavender Purple)

Jutom$29.874.4★14 rev

Jutom 100 Pcs Puakenikeni Clay Beads Handmade Puakenikeni Flower Beads with Pre-drilled Holes Hawaiian Clay Flowers for Jewelry Making Bracelet Necklace Earring DIY Craft Supplies (Orange)

Jutom$37.183.8★9 rev

Hotop 100 Pcs Artificial Pikake Jasmine Flower Beads Coral Flower Shell Beads for Jewelry Making Necklace Bracelet Supplies Back to School Scrapbooking DIY Crafts Gifts Decors (13 x 10 mm Ivory)

Hotop$14.334.7★128 rev

Newest

by launch date

Fukaisu 100pcs Puakenikeni Flower Beads 1.55x1.35cm/0.61x0.53in Pre-Drilled Hawaiian Puakani Flower Beads for Bracelet Necklace Jewelry Making DIY Crafts Party Favors & Decor (Mixed Colors)

Fukaisu$25.150 rev

1mo ago

100 Pcs Puakenikeni Flower Beads Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads Shell Powder for Jewelry Making Bracelet Necklace DIY Craft Supplies (Ivory White)

HOMAR$26.919 rev

2mo ago

50 Pcs Puakenikeni Clay Beads Handmade Hawaiian Crown Flower Bead Bulk with Pre-drilled Holes Pakalana Flower Beads for Jewelry Making Bracelet Necklace DIY Craft Supplies(Orange-Yellow)

HOMAR$21.789 rev

2mo ago

100pcs Handcrafted Puakenikeni Clay Beads Hawaiian Flower Clay Beads with Pre-Drilled Holes for Jewelry Making DIY Craft Supplies Bracelet Necklace Earring (Pink White Orange)

Fukaisu$31.892 rev

3mo ago

100 PCS Resin Pikake Flower Beads Flower Beads for Jewelry Making Ivory White Floral Bead for Crafts Necklace Bracelet Rosaries Wedding Decors

Tweruna$8.483 rev

3mo ago

What buyers say about hawaiian beads

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“Color was great as well”

Quality-Overall12%

“Handcrafted to Perfection”

Value For Money10%

“Great value”

Advertised Vs Actual Product6%

“Perfect, just what I was looking for”

Design-Overall6%

“Attractive and Strong”

Size-Overall6%

“Size and shipping were both good”

Weight Light4%

“Lightweight and adorable”

Hair Styling4%

“Great gift ideas good for all types of hair”

Durability4%

“The beads are very durable made from a mixture of resin and coral powder which yields a bright white color that is smooth and fade resistant”

Ease Of Use3%

“Easy fo use, light, and look good—no stress, jus create”

What buyers complain about

Size-Overall22%

“Small Beads”

Weight Heavy7%

“One thing I noticed right away is that these feel heavier”

Material Quality6%

“Porcelain material not soft clay”

Quality-Overall6%

“Disappointed with the cheap appearance”

Strength5%

“Breakable”

Value For Money5%

“I wish it wasnt so expensive”

Hair Related4%

“its a bit clunky”

Ease Of Use3%

“Hard to explain”

Functionality-Overall3%

“not functional”

Durability2%

“they continued to break off”

Top return reasons

Size-Overall53%

Color8%

Advertised Vs Actual Product7%

Suitability Long Hair5%

Material Quality4%

Quality-Overall4%

Suitability Short Hair4%

Value For Money3%

Defective Material/Parts2%

Grip1%

Common questions

Is hawaiian beads profitable to sell on Amazon United States?: The niche generates $65K/yr across 85 tracked products. 2 of 53 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the hawaiian beads niche?: 25 brands and 27 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in hawaiian beads?: Top complaints mined from reviews: Size-Overall, Weight Heavy, Material Quality. The return rate is 2.2%.
What does it cost to enter the hawaiian beads niche?: Listings span $7.84–$55.58; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.