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Hat Pins

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend an estimated $59K a year here, so Hat Pins is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$59K/yr442K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
21%top-5 click share · 63 brands · 87 sellers

Flapen Score

Hat Pins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Hat Pins is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hat Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Hat Pins 442K times last year and spent an estimated $59K. The top 5 brands take 35% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.3%
Market size, estimated
$59Ka year
Peak month
April1.7× the quietest month
Top search term
hat pins for women92K searches a year

02 · Price

A sale here is worth $10.10.

Listings sell for $10.10 on average, from $3.17 to $26.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.10 that is $0 to $1K a year per listing.

Average price
$10.10under the $15 to $100 sweet spot
Price range
$3.17–$26.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #8,538 within Sewing Notions & Supplies. It carries 402 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
5.5%
Average rank
#8,538in Sewing Notions & Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
98

04 · Newcomers

5 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hat Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

87

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

21%

Top 20: 52%

Open market

61%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Hat Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hat Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hat pins for women92K/yr
  • hat pins for men112K/yr
  • hat pin85K/yr
  • pines para gorras36K/yr
  • pin para gorras17K/yr
  • hat pins bulk10K/yr
  • mens hat pins11K/yr
  • pins for men10K/yr
  • hat pins for fitted hats14K/yr
  • long hat pins5K/yr

Reviews and returns

What reviews say buyers love and hate about Hat Pins

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hat Pins questions

Answered from the same tracked data.