hat pins
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($59K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great402.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Okay$3.17–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 442K searches
According to Flapen's Amazon United States niche tracking, hat pins is a $59K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hat pins market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #8,538
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 5.5%
- Avg brand age
- 36 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
87
Top-5 brand share
35%
Top 20: 77%
Top-5 click share
21%
Top 20: 52%
Open market
61%
- DELORIGIN10%
- BENECREAT8%
- PH PandaHall7%
- Norme6%
- Niveaya5%
- Alilang4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top hat pins search terms
- hat pins for women92K/yr
- hat pins for men112K/yr
- hat pin85K/yr
- pines para gorras36K/yr
- pin para gorras17K/yr
- hat pins bulk10K/yr
- mens hat pins11K/yr
- pins for men10K/yr
- hat pins for fitted hats14K/yr
- long hat pins5K/yr
Top hat pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Norme 4 Pcs Long Elegant Retro Hat Pins for Women Decorative Pins Brooches for Hats Suits Scarves Jewelry Accessories Gifts(Pearl Style)
Norme$20.604.2★42 rev
Niveaya Magnetic Hat Clip for Travel on Bag - Magnet Storage Hook Vacation Traveling Essentials Accessory Brown
Niveaya$23.784.7★1,294 rev
DELORIGIN 8Pcs Vintage Hat Pin 5.5 Inch Flower Pearl Lapel Stick Pin Brass Decorative Long Needle Pins for Hat Tie Scarf Badge Suit Cardigan Brooches Jewelry Accessories Wedding Birthday Party
DELORIGIN$9.744.4★27 rev
Metal Stick Pin 10PCS Brooch Safety Hat Pins Suit Lapel Pin Long Needle Pins with Stopper DIY Accessories for Men Women Suit Tie Hat Scarf Accessories
Larrel$5.603.9★33 rev
PH PandaHall 10 Colors Hat Pins Glass Beads Lapel Pin 4.8 Inch Long Handle Stick Pin with Crystal Beads Elegant Hair Suit Pins for Women Brooches Tie Hats Scarf Jewelry Accessories
PH PandaHall$13.724.5★32 rev
Newest
by launch date
Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts
Papacharms$9.9993 rev
Brooch Safety Hat Pins Metal Stick Pin Silver Boutonniere Corsage Pins with Stopper 90mm Long Needle Eye Pin for DIY Jewelry Making Suit Tie Hat Lapel Accessories 10PCS
salbsever$5.5810 rev
PH PandaHall 10PCS Rhinestone Hat Pins Glass Beads Lapel Pin 10 Color Pave Round Beads Stick Pins Brooches Disco Ball Bead Lapel Pin for Tie Hat Cardigan Scarves Wedding Decoration 5 Long
PH PandaHall$9.342 rev
DELORIGIN 8Pcs Glass and Natural Jade Hat Pin 4.9 Inch Red Gemstone Bead Lapel Stick Pin Brass Decorative Long Needle Pins for Hat Tie Scarf Badge Suit Cardigan Jewelry Wedding Birthday
DELORIGIN$11.8915 rev
Skeleton Holding Butt Pin Brooch Viral Meme Dark Humor Enamel Pin Funny Gift For Sarcastic Sassy Friend Morbid Humor Brooches Peach Butt Lapel Badge Internet Joke Silly Skeleton Meme Accessories
THE ARTISAN'S WHISPER$5.599 rev
Trending
90-day click momentumNiveaya Magnetic Hat Clip for Travel on Bag - Magnet Storage Hook Vacation Traveling Essentials Accessory Brown
Niveaya$23.784.7★
Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts
Papacharms$9.994.4★
PH PandaHall 10PCS Rhinestone Hat Pins Glass Beads Lapel Pin 10 Color Pave Round Beads Stick Pins Brooches Disco Ball Bead Lapel Pin for Tie Hat Cardigan Scarves Wedding Decoration 5 Long
PH PandaHall$9.345.0★
Brooch Safety Hat Pins Metal Stick Pin Silver Boutonniere Corsage Pins with Stopper 90mm Long Needle Eye Pin for DIY Jewelry Making Suit Tie Hat Lapel Accessories 10PCS
salbsever$5.583.3★
DELORIGIN 8Pcs Glass and Natural Jade Hat Pin 4.9 Inch Red Gemstone Bead Lapel Stick Pin Brass Decorative Long Needle Pins for Hat Tie Scarf Badge Suit Cardigan Jewelry Wedding Birthday
DELORIGIN$11.894.1★
What buyers say about hat pins
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great value”
“Exactly what I wanted”
“Fits perfect”
“Easy to use”
“Strong magnet”
“Durable & strong”
“This is a strong magnetic”
“design is beautiful”
“bright colors”
What buyers complain about
“Too short”
“nothing could make them stay in my hair”
“Not very sturdy”
“Slide right out”
“fall out easily”
“It does nothing”
“Not good for fine hair with not alot of volume”
“CHEAP POORLY MADE JUNK”
“nothing could make them stay in my hair”
“the holes are larger than youd want”
Top return reasons
Common questions
- Is hat pins profitable to sell on Amazon United States?
- The niche generates $59K/yr across 98 tracked products. 5 of 24 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hat pins niche?
- 63 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in hat pins?
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Strength. The return rate is 1.7%.
- When does demand for hat pins peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the hat pins niche?
- Listings span $3.17–$26.15; the average listing price is $10.10 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.