hat loom
Worth a lookShows a sweet-spot price point ($24.38 avg), but soft demand (-43.0% this quarter) keeps it on the watch list.
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good606.84avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.61–$144.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 109K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hat loom is a $94K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
hat loom market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $73K–$98K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #2,172
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 2.1%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
77
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
36%
Top 20: 70%
Open market
43%
- READAEER19%
- Authentic Knitting Board14%
- UCDRMA8%
- novelinks7%
- Tang's6%
- ALIMELT4%
Demand
Weekly Amazon search volume, last 35 weeks — -43.0% search growth over the last 90 days.Top hat loom search terms
- hat making kit11K/yr
- round loom9K/yr
- hat loom17K/yr
- knitting board7K/yr
- round knitting loom8K/yr
- scarf loom10K/yr
- knitting loom set7K/yr
- kb loom4K/yr
- circle loom5K/yr
- knitting loom for kids5K/yr
Top hat loom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
READAEER Round Knitting Looms Set Craft Kit Tool with Hook Needle and Pompom Maker
READAEER$18.554.6★5,403 rev
READAEER Knitting Loom Kit with Pompom Maker Round Knitting Loom for Hat Rectangular for Blanket Scarf Shawl Knitting Loom Kit for Beginner
READAEER$24.504.7★426 rev
novelinks Round Knitting Looms Set - Set of 5 Plastic Looms Knitting with 1 Knitting Yarn Loom Needle and 1 Plastic Loom Pick
novelinks$16.794.7★1,877 rev
Wooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)
Tang's$144.924.7★7 rev
UCDRMA Knitting Looms for Beginners Crochet Loom Knitting Kit with Step-by-Step Instructions Cost-Effective 3 Size Round Knitting Loom Easy & Quick Hat Knitting Loom Set/Scarf Loom Knitting Set
UCDRMA$13.904.3★62 rev
Newest
by launch date
Rectangle Knitting Loom Set Plastic Rectangle Crochet Hook with Needles Weaving Tool Set DIY Crocheting Handmade Craft Kit Long Looms Scarf Sweater Shawl Stitch Knit Blankets(Color:26cm)
Lixternum$6.616 rev
Cesilili Knitting Loom Kit with Pompom Maker Round Knitting Loom for Beginner 4 Sizes (4/6/8/10 Inches) Needle Set DIY Tool for Hats Scarves Handcrafts
Cesilili$13.9929 rev
XuYelora Round Plastic Knit Quick Knitting Loom Set DIY Home Round Manual Craft Tool with Crochet Hook Needle Kit for Loom Knitting Hats Scarves Shawl Sock Blankets & More(Blue Size:14cm)
XuYelora$7.5513 rev
Wooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)
Tang's$144.927 rev
AEG & FlatOut Games | Knitting Circle - Follow-Up to the Award-Winning Puzzly Game Calico | Cats Yarn and Cozy Knits | Ages 10+ | 1-4 Players
AEG$36.8679 rev
Trending
90-day click momentumWooden Hat Stretcher & Hat Block Adjustable Hat Shaper for Cowboy & Fitted Hats (US Numeric 7 Black)
Tang's$144.924.7★
Wool Felt Cone Cloche Hood Millinery Hats Fascinators Block Base Body B107 (#12 Black)
Lawliet$20.874.4★
Cesilili Knitting Loom Kit with Pompom Maker Round Knitting Loom for Beginner 4 Sizes (4/6/8/10 Inches) Needle Set DIY Tool for Hats Scarves Handcrafts
Cesilili$13.994.6★
14 Pcs Trucker Hat Chains Bulk Trucket Hat Charms Chains for Women Men Bill Decoration DIY Metal/Turquoise/Pearl/Flower Chains Charms for Mesh Baseball Cap Trucker Hat
Wurosi$15.334.6★
Rectangle Knitting Loom Set Plastic Rectangle Crochet Hook with Needles Weaving Tool Set DIY Crocheting Handmade Craft Kit Long Looms Scarf Sweater Shawl Stitch Knit Blankets(Color:26cm)
Lixternum$6.614.0★
What buyers say about hat loom
What buyers praise and complain about, mined from review topics.What buyers love
“Well made pieces”
“Ease of use”
“Fun for the family”
“Excellent price”
“Good size”
“Good and sturdy”
“Exactly as described”
“The game board pieces are well made and are durable”
“Fun gift”
“Quality durable plastic that is strong”
What buyers complain about
“Do not fit”
“In addition the instructions are unclear”
“It broke into pieces”
“Very hard to use”
“Absolute garbage”
“Frame cant be assembled”
“They are flimsy”
“Piece of crap material”
“Misleading”
“Doesnt work”
Top return reasons
Common questions
- Is hat loom profitable to sell on Amazon United States?
- The niche generates $94K/yr across 55 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the hat loom niche?
- 38 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in hat loom?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 2.5%.
- What does it cost to enter the hat loom niche?
- Listings span $6.61–$144.92; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.