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Hat Loom

Maybe

Products sell for $24.38 on average, inside the sweet spot. But demand is soft, at -43.0% this quarter, so Hat Loom is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$94K/yr109K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
36%top-5 click share · 38 brands · 77 sellers

Flapen Score

Hat Loom against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Hat Loom is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hat Loom market on Amazon at a glance

Shoppers on Amazon United States searched for Hat Loom 109K times last year and spent an estimated $94K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
3.5%
Market size, estimated
$94Ka year
Top search term
hat making kit11K searches a year

02 · Price

A sale here is worth $24.38.

Listings sell for $24.38 on average, from $6.61 to $144.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.38 that is $0 to $2K a year per listing.

Average price
$24.38inside the $15 to $100 sweet spot
Price range
$6.61–$144.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,172 within Knitting & Crochet. It carries 607 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#2,172in Knitting & Crochet
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
55

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hat Loom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

77

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

36%

Top 20: 70%

Open market

43%

  • Brand 119%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Hat Loom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 8 of 12 months tracked

Search terms

Top Hat Loom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hat making kit11K/yr
  • round loom9K/yr
  • hat loom17K/yr
  • knitting board7K/yr
  • round knitting loom8K/yr
  • scarf loom10K/yr
  • knitting loom set7K/yr
  • kb loom4K/yr
  • circle loom5K/yr
  • knitting loom for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Hat Loom

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Do not fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hat Loom questions

Answered from the same tracked data.