Is harry potter paint by number profitable to sell on Amazon United States?

The niche generates $15K/yr across 23 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (44/100).

How competitive is the harry potter paint by number niche?

16 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in harry potter paint by number?

Top complaints mined from reviews: Paint Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for harry potter paint by number peak?

Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the harry potter paint by number niche?

Listings span $4.43–$39.91; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.

harry potter paint by number

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great152.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$14.99

avg listing price — sweet spot $15–$100

Price range

Good$4.43–$39.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-40.9%

90-day search growth — must beat 0% to launch

Market size

Bad$15K

$15K/yr · 82K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, harry potter paint by number is a $15K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

harry potter paint by number market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $30K–$37K; units × avg price
Conversion rate: 1.3%
Avg BSR: #411
Page quality: 0%
Prime: 91%
Sponsored: 87%
Out of stock: 42.6%
Avg brand age: 23 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

19%

AQUARIUS32%
Fairyland JinWenn28%
koemhxb6%
AALBLAC5%
Generic5%
EIBEILI5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -40.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top harry potter paint by number search terms

harry potter paint by number28K/yr -24.2%2.3% conv.
paint by number harry potter7K/yr -23.6%2.6% conv.
paint by numbers harry potter9K/yr -40.0%2.9% conv.
harry potter paint by numbers29K/yr -78.3%1.6% conv.
hogwarts paint by number4K/yr -47.5%1.7% conv.
harry potter paint by numbers kit for adults5K/yr -69.2%2.6% conv.

All search terms

Top harry potter paint by number products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquarius Harry Potter Art by Numbers Kit Hogwarts Castle Paint Set

AQUARIUS$23.344.5★121 rev

Fairyland JinWenn Paint by Numbers for Adults and Kids Beginner Magic Castle Painting by Number Kits On Number Artist Paint by Number Kit DIY Oil Painting Acrylic Paints Home Gift 12X16in

Fairyland JinWenn$10.124.4★252 rev

Paint by Numbers for Adults and Kids Beginner Castle Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift 12X16inch

Fairyland JinWenn$8.554.4★252 rev

Aquarius Harry Potter Art by Numbers Kit Diagon Alley Paint Set

AQUARIUS$27.824.2★73 rev

koemhxb Magical Castle Paint by Numbers Kit for Adults Beginners Magic Hat Adult Paint by Numbers on Canvas Acrylic Painting Crafts for Home Decor (16x20inch)

koemhxb$11.784.3★243 rev

Newest

by launch date

Magical Wizard Castle Paint by Number Kit DIY Canvas Art for Adults 24 Colors 16x20 inch Framed

Generic$26.920 rev

2mo ago

Magical Wizard Castle Paint by Number Kit DIY Canvas Art for Adults 24 Colors 20x24 inch Framed

Generic$39.910 rev

2mo ago

4 Pack Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Magic Castle Paint by Number on Canvas Fantasy DIY Acrylic Oil Painting Kits with Brushes for Home Wall Decor 8x12 inch

ARTISTKISS$20.0420 rev

3mo ago

Paint by Numbers for Adults and Kids Beginner Castle Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift 12X16inch

Fairyland JinWenn$8.55252 rev

4mo ago

LEZHIJIA Diamond Art Kits for Adults Diamond Painting Kits for Beginner 5D DIY Diamond Dots Full Drill Crafts for Gem Art Dot Art for Adults Home Wall Decor for Teens Boys Girls 12x16 inch

LEZHIJIA$7.8739 rev

4mo ago

What buyers say about harry potter paint by number

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The detail is very fine”

Fun/Entertainment Experience13%

“Fun art project”

Gifting Purpose10%

“Birthday gift”

Size-Overall9%

“Good size”

Value For Money7%

“Great price”

Paint Quality7%

“All of the paints arrived fresh and vibrant, and the finished image is absolutely stunning”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product4%

“These brushes perform exactly as advertised”

Color4%

“Very pretty”

Design-Overall3%

“The designs are colorful”

What buyers complain about

Paint Quality20%

“difficult to paint”

Size-Overall14%

“Some of the sections are small”

Advertised Vs Actual Product11%

“The numbered canvas looks NOTHING like the picture”

Quality-Overall11%

“Very cheap product”

Color7%

“The biggest issue is 11 colors of blue”

Ease Of Use3%

“Not so easy”

Defective Material/Parts3%

“An entire piece is missing”

Assembly/Installation3%

“parts were not easy”

Thickness2%

“it always comes out thicker even with the smallest brush”

Suitability Beginner2%

“its not for beginners”

Top return reasons

Paint Quality26%

Size-Overall18%

Value For Money9%

Advertised Vs Actual Product9%

Frame Quality8%

Material Quality7%

Gifting Purpose4%