Hardwood
MaybeAn estimated 0.5% of orders come back. But buyers convert on only 1.0% of searches, so Hardwood is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $106K/yr330K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 42%top-5 click share · 19 brands · 23 sellers
Flapen Score
Hardwood against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hardwood is stronger. Inside it, weaker.
Market
The Hardwood market on Amazon at a glance
Shoppers on Amazon United States searched for Hardwood 330K times last year and spent an estimated $106K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 330K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $106Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- lumber106K searches a year
02 · Price
A sale here is worth $32.93.
Listings sell for $32.93 on average, from $7.99 to $58.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.93 that is $0 to $3K a year per listing.
- Average price
- $32.93inside the $15 to $100 sweet spot
- Price range
- $7.99–$58.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #705 within Woodcrafts. It carries 330 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 76%
- Out of stock, average day
- 4.7%
- Average rank
- #705in Woodcrafts
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 330per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hardwood products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
23%
- Brand 140%
- Brand 211%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Hardwood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Hardwood search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lumber106K/yr
- exotic wood46K/yr
- hardwood38K/yr
- hardwood lumber19K/yr
- hard wood13K/yr
- raw lumber9K/yr
- barrington hardwoods11K/yr
- exotic woods for woodworking13K/yr
- hard wood boards11K/yr
- hardwood boards9K/yr
Reviews and returns
What reviews say buyers love and hate about Hardwood
We read the reviews and the return reasons for every product selling here.
“I attempted to contact the seller to suggest there was an issue with their quality control in this particular case”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hardwood questions
Answered from the same tracked data.









