Happy Planner Hole Punch

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.8%

Market size, estimated

$105Ka year

Peak month

January1.8× the quietest month

Top search term

discbound hole punch35K searches a year

Listings sell for $34.83 on average, from $9.60 to $124.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.83 that is $3K to $9K a year per listing.

Average price

$34.83inside the $15 to $100 sweet spot

Price range

$9.60–$124.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

3.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,149 within Paper & Paper Crafts. It carries 610 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

81%

Out of stock, average day

0.3%

Average rank

#1,149in Paper & Paper Crafts

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

610per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months