happy birthday stamp
Worth a lookShows low returns (0.3%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great150.2avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great$5.49–$46.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, happy birthday stamp is a $30K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
happy birthday stamp market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #447
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 73%
- Out of stock
- 2.8%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
60
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
38%
Top 20: 77%
Open market
50%
- JZTang13%
- ORIGACH12%
- United States Postal Service7%
- PH PandaHall7%
- Hampton Art6%
- Stamps by Impression5%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -21.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top happy birthday stamp search terms
- happy birthday stamp25K/yr
- happy birthday stamps for card making14K/yr
- birthday stamps9K/yr
- birthday stamps for card making7K/yr
- happy birthday stamps7K/yr
- birthday stamp4K/yr
Top happy birthday stamp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JZTang 6 Pcs Wooden Stamps Set Round Wooden Rubber Stamps for Card Making Happy Birthday Pattern Rubber Stamp for DIY Craft Card and Scrapbooking (Happy Birthday Stamps)
JZTang$8.964.5★198 rev
ORIGACH Happy Birthday Clear Stamps Birthday Sentiment Silicone Stamps for Cards Making DIY Scrapbooking Photo Album Decoration 6.3x4.3inch
ORIGACH$6.684.2★102 rev
PH PandaHall Happy Birthday Pattern Clear Stamps Transparent Rubber Stamps Words Candles Banner for DIY Scrapbooking Stamp Birthday Card Making Decoration Paper Photo Card Album Crafting
PH PandaHall$5.494.6★62 rev
Threetols Happy Birthday Clear Stamps for Card Making Ballon Clear Rubber Stamps Sentiments Words Stamps for Holiday Card Making DIY Scrapbooking Transparent Album Decor Paper Craft
Threetols$6.864.7★26 rev
Stamps by Impression Happy Birthday Rubber Stamp - ST 0615 - .75 x 3
Stamps by Impression$10.474.4★48 rev
Newest
by launch date
Happy Birthday Blessing Words Clear Stamps Silicone Stamp Cards Celebrate Greetings Words Transparent Seal Stamps for Holiday Card Making Decoration DIY Scrapbooking Album DIY Crafts
HGSALK$6.983 rev
Greeting scrpt Rubber Stamp Set 4PC Thank You Rubber Stamp Set with Wooden Block-with Love Happy Birthday Merry Christmas Stamps for Gift Tags Packaging Cards & Small Business Supplies
CHYHMYT$19.3227 rev
Cadence Happy Birthday Wooden Rubber Stamp 0.75 x 2.75 inches Cursive Style
Generic$9.936 rev
ACRNIGHEET 51Pcs Happy Birthday Clear Stamps and Dies for Card Making Metal Cutting Die Sets Birthday Wishes Cake Gift Die Cuts for DIY Crafting Album Paper Scrapbooking
ACRNIGHEET$10.16269 rev
Threetols Happy Birthday Clear Stamps for Card Making Ballon Clear Rubber Stamps Sentiments Words Stamps for Holiday Card Making DIY Scrapbooking Transparent Album Decor Paper Craft
Threetols$6.8626 rev
Trending
90-day click momentumHappy Birthday Blessing Words Clear Stamps Silicone Stamp Cards Celebrate Greetings Words Transparent Seal Stamps for Holiday Card Making Decoration DIY Scrapbooking Album DIY Crafts
HGSALK$6.985.0★
PATIKIL Transparent Silicone Stamps 1 Pcs T2019 Happy Birthday Balloon Cake Clear Stamps for Card Making Decoration DIY Scrapbooking Embossing Album Decor Craft Clear
PATIKIL$6.684.6★
ACRNIGHEET 51Pcs Happy Birthday Clear Stamps and Dies for Card Making Metal Cutting Die Sets Birthday Wishes Cake Gift Die Cuts for DIY Crafting Album Paper Scrapbooking
ACRNIGHEET$10.164.5★
JZTang 6 Pcs Wooden Stamps Set Round Wooden Rubber Stamps for Card Making Happy Birthday Pattern Rubber Stamp for DIY Craft Card and Scrapbooking (Happy Birthday Stamps)
JZTang$8.964.5★
Hampton Art Happy Birthday Wooden Rubber Stamp - Red
Hampton Art$9.894.6★
What buyers say about happy birthday stamp
What buyers praise and complain about, mined from review topics.What buyers love
“Prints clean”
“Ease of use”
“Good deal”
“Exactly as advertised”
“Beautiful, High-Quality Stamps with Great Value”
“Beautiful designs delivered to your door”
“A great deal for anyone getting started or who wants to fill out their collection”
“Colorful and great price for the money”
“Saves a trip to the post office”
“Perfect sizes”
What buyers complain about
“Very small font”
“I cant understand how USPS postage stamps can be different prices”
“not all of the words stamp evenly”
“Cant get the stamps off of the sheets, bad batch”
“two of the packs were terrible quality”
“Received totally different stamps than picture in any of the packages”
“The ink is thin”
“we're a little tough to break apart”
“Cannot get stamps off of paper”
“there's not much to color”
Top return reasons
Common questions
- Is happy birthday stamp profitable to sell on Amazon United States?
- The niche generates $30K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the happy birthday stamp niche?
- 32 brands and 60 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in happy birthday stamp?
- Top complaints mined from reviews: Size-Overall, Value For Money, Print Quality. The return rate is 0.3%.
- When does demand for happy birthday stamp peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the happy birthday stamp niche?
- Listings span $5.49–$46.04; the average listing price is $11.94 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.