Is halloween washi tape profitable to sell on Amazon United States?

The niche generates $11K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +55.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the halloween washi tape niche?

23 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in halloween washi tape?

Top complaints mined from reviews: Adhesion/Stickiness, Advertised Vs Actual Product, Color. The return rate is 0.9%.

What does it cost to enter the halloween washi tape niche?

Listings span $6.02–$16.75; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.

halloween washi tape

Worth a look

Shows low returns (0.9%), but a small market ($11K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good536.22

avg incumbent reviews — the moat a new listing must climb

Growth

Good+55.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.40

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$6.02–$16.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$11K

$11K/yr · 43K searches

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, halloween washi tape is a $11K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

halloween washi tape market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,141
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 26.7%
Avg brand age: 27 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

49%

Top 20: 97%

Top-5 click share

40%

Top 20: 86%

Open market

44%

Whaline14%
CON*QUEST10%
Sereliy9%
Joysoong9%
SANNIX8%
Outus7%

Demand

Weekly Amazon search volume, last 39 weeks — +55.5% search growth over the last 90 days.

Open Trend

Top halloween washi tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sereliy 16 Rolls Halloween Washi Tape Holiday Masking Tape Stickers Glod Foil Decorative Tape for Scrapbook Journal DIY Craft Gift WrappingHalloween

Sereliy$9.354.5★184 rev

Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror

Joysoong$10.144.5★8 rev

SANNIX 12 Rolls Halloween Washi Tape 15mm Wide Halloween Pumpkin Ghost Bat Masking Tape for DIY Crafts and Scrapbooking

SANNIX$7.804.6★779 rev

Whaline 12 Rolls Halloween Washi Tape Orange Black Pumpkin Spider Bat Witch Hat Masking Tape 15mm Halloween Decorative Plaid Stripe Tape for Scrapbook Journal DIY Craft Gift Wrapping 16.4Ft

Whaline$10.644.5★83 rev

12 Rolls Washi Tape with Bat Ghost Bones Patterns - DIY Halloween Tape Wrappings Kits for Festivals & Decorations

Outus$8.094.6★185 rev

Newest

by launch date

BkeeCten Halloween Ghost Reading Washi Tape for DIY Craft Gift Wrapping

BkeeCten$9.81172 rev

1mo ago

BHronony Summer Washi Tape Set - 12 Rolls Summer Halloween Decorative Tape for Bible Study Journal Gothic Ice Cream Ghost Pumpkin Wrapping Paper DIY Art Crafts for Scrapbook School Supplies

BHronony$12.0525 rev

5mo ago

Gemmapylor Magic Washi Tape Set 24 Rolls Decorative Masking Tape for Junk Journal Scrapbooking Supplies DIY Crafting Supplies

Gemmapylor$9.94118 rev

8mo ago

Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror

Joysoong$10.148 rev

9mo ago

NIKOMIE Halloween Washi Tape Set 12 Rolls Pumpkin Bat Ghost Decorative Tape Candy Skull Witch Masking Tape for Journaling Supplies Scrapbooking DIY Arts & Crafts Gift Wrapping

NIKOMIE$9.9511 rev

11mo ago

What buyers say about halloween washi tape

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“The colors are pretty”

Adhesion/Stickiness22%

“Sticks well”

Design-Overall13%

“The designs are lovely”

Quality-Overall12%

“Cute variety”

Value For Money6%

“This is a great price point to”

Durability3%

“I found the tapes to be very durable & versatile”

Size-Overall2%

“Really great combo of patterns and sizes,”

Advertised Vs Actual Product2%

“Exactly what i wanted”

Ease Of Use2%

“Very easy to use”

Frame Quality1%

“it creates a nice frame around the picture”

What buyers complain about

Adhesion/Stickiness27%

“doesn't stick well”

Advertised Vs Actual Product10%

“The photos are deceiving”

Color10%

“MISLEADING: SUPER DARK, NOT LIKE PIC”

Tear Resistance7%

“Also they don't tear evenly”

Durability5%

“It rips easy”

Size-Overall5%

“Very small”

Thickness4%

“Some are thick”

Ease Of Cleaning2%

“not wash tape”

Brightness/Shine/Glow2%

“I also have not observed them glowing in the dark”

Top return reasons

Adhesion/Stickiness34%

Advertised Vs Actual Product19%

Size-Overall17%

Color11%

Design-Overall5%

Quality-Overall4%

Certifications2%

Material Quality2%