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Halloween Stencils

Fail

Shoppers spend an estimated $32K a year here, so Halloween Stencils is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$32K/yr159K searches / yr
90-day growth
+111.2%search demand this quarter
Competition
50%top-5 click share · 23 brands · 23 sellers

Flapen Score

Halloween Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Halloween Stencils is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Stencils 159K times last year and spent an estimated $32K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +111.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
+111.2%
Conversion, latest week
2.0%
Market size, estimated
$32Ka year
Peak month
September60.6× the quietest month
Top search term
halloween stencils96K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $3.24 to $18.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $9.98 that is $0 to $998 a year per listing.

Average price
$9.98under the $15 to $100 sweet spot
Price range
$3.24–$18.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$998
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #2,041 within Drawing. It carries 297 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
34.1%
Average rank
#2,041in Drawing
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
297per listing
Listings tracked
28

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Halloween Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

23

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

50%

Top 20: 91%

Open market

36%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Halloween Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 60.6×

Search terms

Top Halloween Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween stencils96K/yr
  • halloween stencil11K/yr
  • halloween stencils for painting22K/yr
  • ghost stencil7K/yr
  • halloween stencils large7K/yr
  • halloween stencils for crafts reusable11K/yr
  • large halloween stencils5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Stencils

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Material Quality”
100%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Halloween Stencils questions

Answered from the same tracked data.