halloween stencils
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+111.2%90-day search growth — must beat 0% to launch
Review moat
Great296.82avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.24–$18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 159K searches
According to Flapen's Amazon United States niche tracking, halloween stencils is a $32K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
halloween stencils market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #2,041
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 34.1%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
23
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
50%
Top 20: 91%
Open market
36%
- Yazhiji19%
- Doflyok15%
- SUNVERSE9%
- NUVCELKA8%
- DZXCYZ6%
- Augshy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +111.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 60.6×
Top halloween stencils search terms
- halloween stencils96K/yr
- halloween stencil11K/yr
- halloween stencils for painting22K/yr
- ghost stencil7K/yr
- halloween stencils large7K/yr
- halloween stencils for crafts reusable11K/yr
- large halloween stencils5K/yr
Top halloween stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
72 PCS 3x3 Inch Halloween Stencils for Painting - Pumpkin Ghost Bat Spider Web Witch Skull Reusable Halloween Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$10.124.6★438 rev
48 PCS Halloween Stencils Reusable Ghost Bat Witch Spider Pumpkin Stencils for Painting on Wood DIY Crafts Ornaments Wood Slice Halloween Decoration
Doflyok$10.004.1★77 rev
NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations
NUVCELKA$4.514.6★34 rev
Halloween Stencils for Painting on Wood Reusable Halloween Doormat Stencils Hocus Pocus Boo Family Draw Templates for Wood Signs Walls Windows Fabrics T-Shirt DIY Crafts Decor
SUNVERSE$13.274.7★270 rev
18 Pieces Halloween Stencils Reusable Happy Halloween Ghost Bat Witch Pumpkin Stencils for Painting on Wood DIY Crafts Halloween Decorations (Style 1)
Doflyok$8.104.6★55 rev
Newest
by launch date
6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor
zosylley$13.108 rev
Dunzy 16 Pcs Halloween Stencils for Door Mats Crafts Reusable Hey Boo Ghost Welcome Templates Large Spooky Stencil for Painting Wood Sign Wall Halloween Doormat DIY Project
Dunzy$12.8283 rev
NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations
NUVCELKA$4.5134 rev
Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas
Felixcraft$3.242 rev
YKW Halloween Stencils 6 Pack Large 9.6x7 9.6x5 Inch Reusable Spooky Templates for Painting Wood Signs Fabric Trick Treat Decorations
YKW$5.28212 rev
Trending
90-day click momentum
16 Pieces Halloween Stencils for Painting on Wood Happy Halloween Bat Witch Old Castle Ghost Face Spider Web Grimace Art Painting DIY Mould Decor Paint Halloween Wooden Signs Wall Art.
LANGFON$5.184.7★
6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor
zosylley$13.104.8★
Konsait 262pcs Temporary Tattoos Stencils for Kids Face and Body Paint Stencils Kit Girl Boy Glitter Tattoos for Kids School Show Birthdays Halloween Christmas Party Favor Supplies
Konsait$9.664.4★
Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas
Felixcraft$3.245.0★
DZXCYZ 80 Pcs 4 x 4 Inch Halloween Stencils for Painting on Wood Reusable Happy Pumpkin Spider Web Stencil DIY Ornaments Ghost Paint Template Set for Wall Door Home Decor
DZXCYZ$15.854.6★
What buyers say about halloween stencils
What buyers praise and complain about, mined from review topics.What buyers love
“The stencils are made of plastic which is great because it means its reusable and sturdy”
“easy to use”
“Reausable”
“cute designs”
“Good quality”
“Great value for the money”
“sturdy”
“Easy to clean”
“the size was perfect for what I needed them for”
What buyers complain about
“Small”
Top return reasons
Common questions
- Is halloween stencils profitable to sell on Amazon United States?
- The niche generates $32K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +111.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the halloween stencils niche?
- 23 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in halloween stencils?
- Top complaints mined from reviews: Size-Overall. The return rate is 3.3%.
- When does demand for halloween stencils peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 60.6× the quietest.
- What does it cost to enter the halloween stencils niche?
- Listings span $3.24–$18.00; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.