Halloween Paper

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +79.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

+79.8%

Conversion, latest week

1.5%

Market size, estimated

$25Ka year

Peak month

October18.6× the quietest month

Top search term

halloween scrapbook paper48K searches a year

Listings sell for $11.53 on average, from $4.57 to $24.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.53 that is $0 to $1K a year per listing.

Average price

$11.53under the $15 to $100 sweet spot

Price range

$4.57–$24.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.7%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #1,593 within Paper & Paper Crafts. It carries 185 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

81%

Out of stock, average day

23.8%

Average rank

#1,593in Paper & Paper Crafts

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

185per listing

Listings tracked

42

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months