Is halloween paper profitable to sell on Amazon United States?

The niche generates $25K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +79.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the halloween paper niche?

26 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in halloween paper?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Value For Money. The return rate is 1.7%.

When does demand for halloween paper peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 18.6× the quietest.

What does it cost to enter the halloween paper niche?

Listings span $4.57–$24.96; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

halloween paper

Worth a look

Shows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list.

Review moat

Great184.6

avg incumbent reviews — the moat a new listing must climb

Growth

Great+79.8%

90-day search growth — must beat 0% to launch

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.57–$24.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.53

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 143K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, halloween paper is a $25K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

halloween paper market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,593
Page quality: 0%
Prime: 81%
Sponsored: 45%
Out of stock: 23.8%
Avg brand age: 34 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

38%

Top 20: 80%

Open market

33%

Echo Park Paper18%
ASTARON15%
YASMEN12%
Morcheiong9%
Miss Kate Cuttables9%
Flonz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +79.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×

Open Trend

Top halloween paper search terms

halloween scrapbook paper48K/yr +79.7%1.3% conv.
halloween paper32K/yr +125.4%1.4% conv.
halloween scrapbook supplies13K/yr +48.3%1.5% conv.
halloween cardstock20K/yr +145.5%1.7% conv.
halloween scrapbook paper 12x129K/yr +82.5%1.3% conv.
halloween scrapbook7K/yr +27.5%0.5% conv.
halloween craft paper7K/yr +112.3%1.9% conv.
halloween card stock4K/yr +7.7%2.9% conv.
halloween origami paper3K/yr +40.7%0.6% conv.

All search terms

Top halloween paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles

ASTARON$5.844.3★737 rev

Echo Park Paper Company Halloween Party Collection Kit Paper Multi 12-x-12-Inch

Echo Park Paper$15.994.8★119 rev

YASMEN Scrapbook Paper Pad - 66 - 24 Sheets Halloween Scrapbooking Supplies Kit - 160gsm Single-Sided Pattern Designer Planner Junk Journal Craft Paper Card Making Supplies

YASMEN$6.544.5★886 rev

Echo Park Paper Company Halloween Magic Collection Kit Paper Multi 12-x-12-Inch

Echo Park Paper$15.034.8★125 rev

YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets

YASMEN$9.374.5★886 rev

Newest

by launch date

12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects

PIGBIT$6.05102 rev

7mo ago

Reminisce Halloween Scrapbook Collection Kit

Reminisce (REMBC)$4.630 rev

10mo ago

Scrapbook Paper 12x12 Pattern Paper Pack 24 Sheets/24 Designs Double-Sided Decorative Holiday Craft paper for Scrapbooking Card Making DIY Album Origami Junk Journaling (Black 12x12 in)

Colabrili$12.2014 rev

10mo ago

24 Sheets Fall & Halloween Pattern Paper - 11.8 x 11.8In Double-Sided Scrapbook Specialty Paper Ghost Bat Spider Web Pumpkin Leaves Decorative Craft for Card Making Photo Album Journal DIY Craft

Adurself$10.7727 rev

11mo ago

FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique

Flonz$19.622 rev

11mo ago

What buyers say about halloween paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Cute variety”

Paper Quality18%

“I love the different papers”

Color17%

“Vibrant colors”

Design-Overall10%

“I absolutely love these designs”

Image/Picture Clarity4%

“Image quality is beautiful”

Print Quality4%

“BEAUTIFUL GOTHIC PRINTS- GREAT VALUE”

Thickness4%

“Thick & cute”

Frame Quality4%

“These are frame-worthy”

Fun/Entertainment Experience4%

“fun patterns”

Value For Money4%

“It was a good value”

What buyers complain about

Adhesion/Stickiness33%

“They do NOT HAVE ADHESIVE BACKS”

Thickness25%

“Thin”

Value For Money6%

“Not worth the money for size”

Size-Overall6%

“Too small”

Paper Quality6%

“Too small- paper very thin - images are not the best quality either”

Advertised Vs Actual Product6%

“My fault for not reading description fully”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product22%

Color12%

Paper Quality10%

Material Quality7%

Value For Money5%

Drop/Impact Protection3%

Paper Compatibility3%

Design-Overall3%

Weight Light3%

Common questions

Is halloween paper profitable to sell on Amazon United States?: The niche generates $25K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +79.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the halloween paper niche?: 26 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in halloween paper?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Value For Money. The return rate is 1.7%.
When does demand for halloween paper peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 18.6× the quietest.
What does it cost to enter the halloween paper niche?: Listings span $4.57–$24.96; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.