Is halloween paint by numbers for adults profitable to sell on Amazon United States?

The niche generates $57K/yr across 60 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +60.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the halloween paint by numbers for adults niche?

44 brands and 48 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in halloween paint by numbers for adults?

Top complaints mined from reviews: Paint Quality, Color, Durability. The return rate is 1.4%.

When does demand for halloween paint by numbers for adults peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 25.6× the quietest.

What does it cost to enter the halloween paint by numbers for adults niche?

Listings span $5.21–$27.29; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

halloween paint by numbers for adults

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Great154.75

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Growth

Great+60.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.95

avg listing price — sweet spot $15–$100

Price range

Good$5.21–$27.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 321K searches

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, halloween paint by numbers for adults is a $57K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

halloween paint by numbers for adults market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,115
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 41.1%
Avg brand age: 17 months
Avg seller age: 228 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

28%

Top 20: 65%

Open market

57%

Canrichshop10%
LKHMVCA8%
cviokrdu7%
HITO6%
Reivworl6%
Clendo6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +60.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 25.6×

Open Trend

Top halloween paint by numbers for adults search terms

halloween paint by numbers113K/yr +101.3%1.2% conv.
halloween paint by numbers kit for adults44K/yr +61.7%1.3% conv.
paint by number halloween22K/yr +56.6%0.8% conv.
paint by numbers halloween30K/yr +73.8%0.7% conv.
paint by numbers kit for adults halloween29K/yr +46.9%0.7% conv.
halloween paint by number25K/yr +84.5%0.7% conv.
ghost paint by number11K/yr +84.5%0.8% conv.
spooky paint by number6K/yr +59.4%0.8% conv.
spooky paint by numbers kit for adults9K/yr -14.6%1.2% conv.
halloween paint by numbers for adults7K/yr +46.4%1.6% conv.

All search terms

Top halloween paint by numbers for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canrichshop 6 Packs Ghost Paint by Number for Adults Unframed Halloween DIY Adult Painting by Numbers Kits on Canvas Easy Acrylic Ghost Paint Kit Beginners for Home Decor 12x16 Inch

Canrichshop$23.874.5★87 rev

Landscape Paint by Number for Adults-Paint by Numbers for Adults Halloween House Painting by Numbers for Gift Home Wall Decor (Halloween 16x20 inch)

HITO$9.674.4★762 rev

Reivworl Fall Paint by Numbers Kit for Adults Witch Paint by Numbers Adult Paint by Number Kits for Gifts and Home Wall Decor 16x20 Inch

Reivworl$10.954.4★206 rev

4 Pack Paint by Numbers Kit for Adults - Wooden Easel Halloween Paint by Numbers with Frame Halloween Adult Painting by Number Kits on Canvas Easy Oil Painting Arts Gift Wall Decor 8x12inch

cviokrdu$24.934.3★59 rev

Mrnsiet 3 Pack Ghost Paint by Numbers Kit for Adults Halloween Ghost Adult Paint by Number Kits on Canvas Acrylic Bathroom Easy Paint by Numbers for Gift Home Decor 12x16 Inch

Mrnsiet$15.334.1★119 rev

Newest

by launch date

LWZAYS 6 Pack Halloween Paint by Numbers Kit for Adults with Frame Easy Horror Paint by Number for Adults Beginner with Wooden Easel DIY Painting by Numbers Canvas Framed for Home Decor 8 x 8 Inch

LWZAYS$20.3754 rev

1mo ago

4 Pack Halloween Framed Paint by Numbers Kit for Adults Beginners Ghost Pumpkin Adult Paint by Number Kits on Canvas DIY Acrylic Oil Painting by Number for Kids & Adults for Home Decor 8x8 Inchs

Fotasmua$14.350 rev

2mo ago

4 Pack Halloween Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Witch Paint by Number on Canvas Fall Pumpkin DIY Acrylic Oil Painting Kits with Brushes for Home Wall Decor 8x12IN

ARTISTKISS$19.8720 rev

2mo ago

6 Pack Paint by Numbers Kit for Adults Beginners - 12x16 Inch Halloween Ghost Adult Paint by Number Kits on Canvas Ghost DIY Acrylic Oil Number Painting Kits for Adults Perfect for Gift Home Decor

GOUOYANA$22.9420 rev

3mo ago

AIBOERL 6 Pack Paint by Numbers Kit for Adult Beginners Halloween Themed Adult Paint by Numbers Kits on Canvas DIY Acrylic and Oil Paint by Numbers for Easy Home Wall Decor 12x16 inches (Unframed)

AIBOERL$19.0710 rev

3mo ago

What buyers say about halloween paint by numbers for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Comfy and great quality brushes”

Paint Quality15%

“pick up paint well”

Fun/Entertainment Experience12%

“Perfect calming activity”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Worth the money”

Advertised Vs Actual Product6%

“it's exactly what I asked for”

Grip4%

“Grip is comfortable”

Shape/Style4%

“I like the shape of them”

Gifting Purpose3%

“Gave these for Christmas gifts for teen girls”

Color2%

“Great colors”

What buyers complain about

Paint Quality36%

“Bad quality paint”

Color10%

“Poor choice of color's”

Durability9%

“quickly wore out”

Size-Overall6%

“too small”

Thickness4%

“Paimts are a bit thick”

Quality-Overall4%

“not the best”

Comfort-Overall2%

“Uncomfortable with using on my project now”

Functionality-Overall2%

“It doesn't work as I expected small details”

Value For Money2%

“Couldnt expect much for such a cheap price”

Assembly/Installation1%

“This took forever to complete”

Top return reasons

Paint Quality30%

Size-Overall14%

Advertised Vs Actual Product13%

Defective Material/Parts8%

Quality-Overall7%