Halloween Makeup

Shoppers searched for this 994K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

994K

Growth, 90 days vs prior 90

+98.7%

Conversion, latest week

0.7%

Market size, estimated

$109Ka year

Peak month

October40.1× the quietest month

Top search term

halloween makeup492K searches a year

Listings sell for $15.51 on average, from $1.96 to $123.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $15.51 that is $8K to $12K a year per listing.

Average price

$15.51inside the $15 to $100 sweet spot

Price range

$1.96–$123.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #131 within Face Painting. It carries 8,990 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#131in Face Painting

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,990per listing

Listings tracked

73

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months