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Halloween Cross Stitch Kits

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $23K a year here, so Halloween Cross Stitch Kits is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 4,656 Arts, Crafts & Sewing niches · +17 vs the category median of 46
Market size
$23K/yr149K searches / yr
90-day growth
+67.3%search demand this quarter
Competition
21%top-5 click share · 47 brands · 61 sellers

Flapen Score

Halloween Cross Stitch Kits against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Halloween Cross Stitch Kits is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Cross Stitch Kits market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Cross Stitch Kits 149K times last year and spent an estimated $23K. The top 5 brands take 40% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+67.3%
Conversion, latest week
1.2%
Market size, estimated
$23Ka year
Peak month
September14.1× the quietest month
Top search term
halloween cross stitch kits31K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $4.89 to $35.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.54 that is $0 to $1K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$4.89–$35.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #595 within Needlework. It carries 170 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
99%
Out of stock, average day
27.2%
Average rank
#595in Needlework
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
170per listing
Listings tracked
96

04 · Newcomers

1 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Halloween Cross Stitch Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

61

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

21%

Top 20: 50%

Open market

54%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Halloween Cross Stitch Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 14.1×

Search terms

Top Halloween Cross Stitch Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween cross stitch kits31K/yr
  • halloween embroidery kit34K/yr
  • halloween cross stitch17K/yr
  • gothic embroidery kit8K/yr
  • fall embroidery kit20K/yr
  • embroidery kit halloween9K/yr
  • fall cross stitch kits10K/yr
  • halloween embroidery7K/yr
  • halloween embroidery patterns6K/yr
  • embroidery kit fall6K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Cross Stitch Kits

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“Instructions are not very good”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Halloween Cross Stitch Kits questions

Answered from the same tracked data.