Is halloween charms profitable to sell on Amazon United States?

The niche generates $85K/yr across 45 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +170.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the halloween charms niche?

30 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in halloween charms?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 2.0%.

When does demand for halloween charms peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 21.0× the quietest.

What does it cost to enter the halloween charms niche?

Listings span $3.99–$21.82; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.

halloween charms

Worth a look

Shows demand growing +170.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+170.3%

90-day search growth — must beat 0% to launch

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good610.38

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.99–$21.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.41

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$85K

$85K/yr · 418K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, halloween charms is a $85K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

halloween charms market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 1.9%
Avg BSR: #3,443
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 12.6%
Avg brand age: 27 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

41%

Top 20: 78%

Open market

40%

HTZNHXT12%
WOCRAFT12%
MARFOREVER12%
SANNIX11%
Hicarer8%
JIALEEY5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +170.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.0×

Open Trend

Top halloween charms search terms

halloween charms176K/yr +282.6%1.2% conv.
halloween charms for jewelry making76K/yr +282.6%1.5% conv.
horror charms17K/yr +40.7%0.4% conv.
halloween charms for bracelets28K/yr +184.8%0.4% conv.
ghost charms18K/yr +26.0%0.6% conv.
horror charms for jewelry making9K/yr +27.1%0.4% conv.
spooky charms10K/yr +53.5%0.8% conv.
halloween bracelet charms20K/yr +217.6%0.4% conv.
ghost charm10K/yr +24.9%0.5% conv.
halloween charm11K/yr +174.8%0.5% conv.

All search terms

Top halloween charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halloween Charms for Jewelry Making 50Pcs Earring Charm for Bracelets

HTZNHXT$7.174.6★287 rev

WOCRAFT 60pcs Bright Silver Halloween Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN867)

WOCRAFT$6.864.7★304 rev

Hicarer 80 Pieces Antique Silver Pendants Gothic Charms Halloween Charms Pendants Jewelry Making Accessory for DIY Necklace Bracelet(Skull)

Hicarer$11.064.6★1,176 rev

SANNIX 110Pcs 55 Pairs Halloween Charms Bulk Gold Enamel Jewelry Pendants

SANNIX$11.564.7★1,613 rev

MARFOREVER 40 Pcs/20 Pairs Halloween Charms for Jewelry Making

MARFOREVER$8.784.7★778 rev

Newest

by launch date

Amintiri 100 Pcs Pink Lilac Halloween Charms Bulk Enamel & Alloy Assorted Pendants for Jewelry Making Spooky DIY Craft Supplies for Bracelets Earrings Necklaces & Keychains

Amintiri$9.915 rev

3w ago

MARFOREVER 40 Pcs/20 Pairs Pink Halloween Charms for Jewelry Making

MARFOREVER$9.26111 rev

1mo ago

Trnayi 100 Pcs Halloween Ghost Charms Glow in the Dark Halloween Alloy Charms Ghost Pendant Mini Keychain Ornaments for DIY Necklace Earrings Jewelry Bracelets Keychain Making Accessories Decoration

Trnayi$15.842 rev

2mo ago

MARFOREVER 120 Pcs Halloween Charms for Jewelry Making Halloween Gifts

MARFOREVER$9.74123 rev

11mo ago

DTOFOOT 60Pcs Halloween Charms Ghost Charms for Jewelry Making

DTOFOOT$9.35252 rev

11mo ago

What buyers say about halloween charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Made the best earrings”

Advertised Vs Actual Product16%

“Just like advertised”

Value For Money11%

“Great value”

Size-Overall5%

“Perfect size for charms or earrings”

Design-Overall4%

“cute designs”

Gifting Purpose3%

“Perfect for Halloween Crafts”

Weight Light3%

“The charms are lightweight”

Chain/Key Quality2%

“Cute little keys”

Color2%

“The colors on them really stand out as well”

Material Quality2%

“Color and material is made nicely”

What buyers complain about

Size-Overall42%

“some are slightly bigger than expected”

Ease Of Use6%

“a bit difficult for children to close the rings”

Quality-Overall6%

“Very cheap looking”

Advertised Vs Actual Product5%

“Pictures are very misleading”

Metal Authenticity4%

“Wish they were in copper”

Weight Heavy4%

“it's all in bulk so whatever you know”

Value For Money3%

“Not with the money”

Material Quality2%

“Thin plastic”

Color2%

“changing the color”

Durability1%

“not the most durable”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product8%

Wrong Dimensions4%

Quality-Overall3%

Color3%

Defective Material/Parts3%

Value For Money2%

Metal Authenticity2%

Gap/Hole1%

Material Quality1%

Common questions

Is halloween charms profitable to sell on Amazon United States?: The niche generates $85K/yr across 45 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +170.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the halloween charms niche?: 30 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in halloween charms?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 2.0%.
When does demand for halloween charms peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 21.0× the quietest.
What does it cost to enter the halloween charms niche?: Listings span $3.99–$21.82; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.