halloween beads
Worth a lookShows demand growing +368.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+368.8%90-day search growth — must beat 0% to launch
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great294.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.92–$22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 317K searches
According to Flapen's Amazon United States niche tracking, halloween beads is a $83K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 64/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
halloween beads market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $107K–$134K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #3,615
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 13.4%
- Avg brand age
- 29 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
67
Top-5 brand share
33%
Top 20: 72%
Top-5 click share
22%
Top 20: 57%
Open market
62%
- Whaline9%
- UPINS9%
- PEVOGON6%
- Goldwise5%
- ZHIYUXI5%
- PH PandaHall5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +368.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.3×
Top halloween beads search terms
- halloween beads203K/yr
- halloween beads for jewelry making42K/yr
- halloween beads for bracelets34K/yr
- halloween glass beads9K/yr
- spooky beads6K/yr
- halloween bracelet beads9K/yr
- halloween clay beads8K/yr
- halloween beads and charms6K/yr
Top halloween beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pcs Halloween Polymer Clay Beads Heishi Spacer Beads Supplies for DIY Bracelet Earring Necklace Jewelry Making
PEVOGON$4.924.6★634 rev
Whaline 200Pcs Halloween Wooden Beads 15 Styles Assorted Pattern Decorative Wood Beads Multi-Color Round Loose Beads for Tiered Tray Farmhouse Decor DIY Crafts
Whaline$13.934.8★10 rev
Goldwise Halloween-Inspired Jewelry Making Kit for Adults 2 Boxes with Black Orange & Purple Beads Alphabet Beads (AZ) & Halloween Charms for DIY Jewelry Design
Goldwise$11.954.6★581 rev
WANSPOORTS 3200+pcs Polymer Clay Beads Charms Friendship Bracelet Necklace Earring Jewelry Making kit Accessories for Arts Crafts DIY Gifts for Women Girls ((3200+Pcs))
WANSPOORTS$5.594.6★190 rev
Whaline 214Pcs Halloween Wooden Beads 14 Styles Assorted Pattern Decorative Wood Beads Pink Black White Round Loose Beads for Tiered Tray Farmhouse Decor DIY Crafts
Whaline$15.555.0★12 rev
Newest
by launch date
ZHIYUXI 1150PCS Halloween Glass Beads Orange Pumpkin Beads Jewelry Making
ZHIYUXI$10.919 rev
PH PandaHall 160pcs 8 Colors Halloween Bat Beads Flying Bat Bracelet Charms Plastic Beads Gothic Bead for DIY Craft Bracelet Necklace Earrings Jewelry Making Party Table Decoration
PH PandaHall$12.304 rev
DUQGUHO Halloween Beads 8mm Halloween Charms for for Jewelry Making
DUQGUHO$7.97456 rev
WANSPOORTS 3200+pcs Polymer Clay Beads Charms Friendship Bracelet Necklace Earring Jewelry Making kit Accessories for Arts Crafts DIY Gifts for Women Girls ((3200+Pcs))
WANSPOORTS$5.59190 rev
3200 pcs Halloween Beads for Bracelet Jewelry Making Kit with Glow Letter Beads Halloween Decorations Charms Bracelet Making Kit for Jewelry Making Varieties of Charms Arts Crafts DIY Gifts
ClaBead$10.38815 rev
Trending
90-day click momentumZHIYUXI 1150PCS Halloween Glass Beads Orange Pumpkin Beads Jewelry Making
ZHIYUXI$10.914.8★
PH PandaHall 160pcs 8 Colors Halloween Bat Beads Flying Bat Bracelet Charms Plastic Beads Gothic Bead for DIY Craft Bracelet Necklace Earrings Jewelry Making Party Table Decoration
PH PandaHall$12.305.0★
40 Pcs Halloween Ghost Beads Bulk Cute Cartoon Acrylic Spooky Shaped Focal Beads for Jewelry Making Pens Bracelets Craft Supplies
ZAKVOOR$12.845.0★
PH PandaHall Halloween Friendship Bracelet Kit 1370+ Halloween Beads 24 Styles Orange Purple Acrylic Bead Skull Ghost Beads Charms Clay Heishi Bead for Jewelry Making Bracelet Necklace DIY Crafts
PH PandaHall$6.734.9★
3200 pcs Halloween Beads for Bracelet Jewelry Making Kit with Glow Letter Beads Halloween Decorations Charms Bracelet Making Kit for Jewelry Making Varieties of Charms Arts Crafts DIY Gifts
ClaBead$10.384.6★
What buyers say about halloween beads
What buyers praise and complain about, mined from review topics.What buyers love
“colors are very vibrant”
“Glow bright”
“Good quality”
“Good value”
“Fun and as advertised”
“Fun and as advertised”
“Perfect size”
“Easy to use”
“great gift recipient loved it”
“Beautiful Beads”
What buyers complain about
“no glow at all”
“Small beads”
“They look orange in the picture”
“False advertising”
“They're total junk”
“Not durable at all”
“Im bummed that I paid so much for not as much as promised”
“the string is way too stretchy making it extremely hard to tie”
“these smell so bad”
“the plastic container they are in was damaged so closing it after using is difficult”
Top return reasons
Common questions
- Is halloween beads profitable to sell on Amazon United States?
- The niche generates $83K/yr across 88 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +368.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the halloween beads niche?
- 62 brands and 67 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in halloween beads?
- Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Color. The return rate is 1.4%.
- When does demand for halloween beads peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 55.3× the quietest.
- What does it cost to enter the halloween beads niche?
- Listings span $4.92–$22.15; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.