gundam action figures
Worth a lookShows a $1.9M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 6.5M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$55.87avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good956.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$12.09–$612.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gundam action figures is a $1.9M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
gundam action figures market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $2.2M–$2.8M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.8%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
139
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
2%
- BANDAI SPIRITS67%
- BANDAI16%
- BAGCREATIONS11%
- TAMASHII NATIONS3%
- LBASE1%
- IQIANS1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 16.3×
Top gundam action figures search terms
- gundam1.9M/yr
- gundam model kits1.5M/yr
- gunpla450K/yr
- mg gundam358K/yr
- hg gundam246K/yr
- bandai228K/yr
- gundam mg202K/yr
- rg gundam178K/yr
- gundam hg151K/yr
- gundam model kit161K/yr
Top gundam action figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GundamUC SINANJU Messenger Crossbody Shoulder Bag by FX Creations
BAGCREATIONS$58.254.9★18 rev
Bandai Hobby - Gundam Seed Destiny - Strike Freedom Gundam MGEX 1/100 Model Kit
BANDAI SPIRITS$159.364.8★960 rev
Bandai Hobby - Mobile Suit Gundam: The Witch from Mercury - #03 Gundam Aerial HG 1/144 Model Kit
BANDAI SPIRITS$17.504.8★4,286 rev
Bandai Hobby - Mobile Suit Gundam - RX-78-2 Gundam ver. 2.0 RG 1/144 Model Kit
BANDAI SPIRITS$40.144.6★1,053 rev
Bandai Hobby - Mobile Suit Gundam Wing - Wing Gundam Entry Grade 1/144 Model Kit
BANDAI SPIRITS$12.374.6★91 rev
Newest
by launch date
Bandai Hobby - Mobile Suit Gundam: Chars Counterattack - Nu Gundam PG Unleashed 1/60 Model Kit
BANDAI SPIRITS$612.71189 rev
Bandai Hobby - Mobile Suit Gundam Wing - Wing Gundam Entry Grade 1/144 Model Kit
BANDAI SPIRITS$12.3791 rev
Bandai Hobby - Mobile Suit Gundam: Iron-Blooded Orphans - Gundam Barbatos Lupus MG 1/100 Model Kit
BANDAI$81.1261 rev
Bandai Hobby - Gundam - Gundam Deathscythe Hell HGAC 1/144 Model Kit
BANDAI$28.4677 rev
Bandai Hobby - Mobile Suit Gundam GQuuuuuuX - #8 GFreD HG 1/144 Model Kit
BANDAI SPIRITS$25.97308 rev
Trending
90-day click momentumGundamUC SINANJU Messenger Crossbody Shoulder Bag by FX Creations
BAGCREATIONS$58.254.9★
Bandai Hobby - Mobile Suit Gundam Wing - Wing Gundam Entry Grade 1/144 Model Kit
BANDAI SPIRITS$12.374.6★
Bandai Hobby HGUC RX-78-2 Gundam Revive Model Kit 1/144 Scale (BAN196716)
BANDAI$12.094.8★
Bandai Hobby - Mobile Suit Gundam - #234 MS-06S Zaku II HGUC 1/144 Model Kit
BANDAI SPIRITS$21.484.7★
Bandai Hobby - Mobile Suit Gundam: Iron-Blooded Orphans - Gundam Barbatos Lupus MG 1/100 Model Kit
BANDAI$81.124.7★
What buyers say about gundam action figures
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality that's affordable”
“Great Build”
“Good Value”
“Easy assembly”
“Great Fun”
“Gift for my grandson”
“the color is unique”
“Easy to use”
“great collectible”
“Hold up great”
What buyers complain about
“Broke during first use”
“Hard work to build”
“Pieces do not fit”
“The plastic used on this building figure is weak”
“A bit more on the price your side for me”
“This kit is garbage”
“really online pictures don't do it justice”
“Bent cutter”
“some pieces have problems”
“I did not like the pink”
Top return reasons
Common questions
- Is gundam action figures profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 50 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gundam action figures niche?
- 9 brands and 139 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in gundam action figures?
- Top complaints mined from reviews: Durability, Assembly/Installation, Size-Overall. The return rate is 1.1%.
- When does demand for gundam action figures peak?
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 16.3× the quietest.
- What does it cost to enter the gundam action figures niche?
- Listings span $12.09–$612.71; the average listing price is $55.87 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.