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Gundam Action Figures

Maybe

Shoppers spend an estimated $1.9M a year here. But the top 5 brands take 98% of clicks, so Gundam Action Figures is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$1.9M/yr6.5M searches / yr
90-day growth
+2.0%search demand this quarter
Competition
36%top-5 click share · 9 brands · 139 sellers

Flapen Score

Gundam Action Figures against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gundam Action Figures is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gundam Action Figures market on Amazon at a glance

Shoppers on Amazon United States searched for Gundam Action Figures 6.5M times last year and spent an estimated $1.9M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
6.5M
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
0.5%
Market size, estimated
$1.9Ma year
Peak month
May16.3× the quietest month
Top search term
gundam1.9M searches a year

02 · Price

A sale here is worth $55.87.

Listings sell for $55.87 on average, from $12.09 to $612.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $55.87 that is $14K to $28K a year per listing.

Average price
$55.87inside the $15 to $100 sweet spot
Price range
$12.09–$612.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$14K–$28K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #178 within Model & Hobby Building. It carries 956 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#178in Model & Hobby Building
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
956per listing
Listings tracked
50

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gundam Action Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

139

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

2%

  • Brand 167%
  • Brand 216%
  • Brand 311%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Gundam Action Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 16.3×

Search terms

Top Gundam Action Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gundam1.9M/yr
  • gundam model kits1.5M/yr
  • gunpla450K/yr
  • mg gundam358K/yr
  • hg gundam246K/yr
  • bandai228K/yr
  • gundam mg202K/yr
  • rg gundam178K/yr
  • gundam hg151K/yr
  • gundam model kit161K/yr

Reviews and returns

What reviews say buyers love and hate about Gundam Action Figures

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
1.1%of orders come back
“Broke during first use”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gundam Action Figures questions

Answered from the same tracked data.