Gulf Wax
FailThe top 5 brands take 100% of clicks, so Gulf Wax is a Fail.
- Flapen Score
- 31 / 100Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 4631
- Market size
- $35K/yr71K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 116 sellers
Flapen Score
Gulf Wax against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gulf Wax is stronger. Inside it, weaker.
Market
The Gulf Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Gulf Wax 71K times last year and spent an estimated $35K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $35Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- gulf wax41K searches a year
02 · Price
A sale here is worth $17.14.
Listings sell for $17.14 on average, from $9.76 to $38.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $17.14 that is $13K to $17K a year per listing.
- Average price
- $17.14inside the $15 to $100 sweet spot
- Price range
- $9.76–$38.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Candle Making. It carries 1,624 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Candle Making
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,624per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Gulf Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 29%
- Brand 37%
- Brand 44%
Demand
Gulf Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Gulf Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gulf wax41K/yr
- wax bar9K/yr
- canning wax6K/yr
- gulf wax paraffin wax8K/yr
- wax bars3K/yr
- golf wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Gulf Wax
We read the reviews and the return reasons for every product selling here.
“The block is much bigger than I expected so I might try to make some soap or something”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gulf Wax questions
Answered from the same tracked data.