Is grosgrain ribbon profitable to sell on Amazon United States?

The niche generates $147K/yr across 115 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the grosgrain ribbon niche?

44 brands and 53 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in grosgrain ribbon?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.

When does demand for grosgrain ribbon peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the grosgrain ribbon niche?

Listings span $4.04–$25.62; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.

grosgrain ribbon

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Competition

Great20%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,064.05

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Price range

Okay$4.04–$25.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.60

avg listing price — sweet spot $15–$100

Market size

Okay$147K

$147K/yr · 555K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, grosgrain ribbon is a $147K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

grosgrain ribbon market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $212K–$265K; units × avg price
Conversion rate: 2.5%
Avg BSR: #702
Page quality: 0%
Prime: 98%
Sponsored: 76%
Out of stock: 5.7%
Avg brand age: 38 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

20%

Top 20: 50%

Open market

41%

LIUYAXI16%
Generic11%
Chenkou Craft10%
AoneFun10%
QingHan6%
LEEQE6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +20.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top grosgrain ribbon search terms

grosgrain ribbon142K/yr +9.3%1.5% conv.
grosgrain ribbon 1 inch45K/yr +15.9%3.8% conv.
grosgrain ribbon 5/8 inch21K/yr +41.5%3.3% conv.
grosgrain ribbon 1 1/2 inch29K/yr +0.0%2.8% conv.
printed ribbon24K/yr +26.9%0.3% conv.
fun ribbon18K/yr +31.4%1.5% conv.
ribbon scraps18K/yr +37.8%1.4% conv.
grosgrain ribbon 3/8 inch19K/yr +24.1%4.2% conv.
5/8 grosgrain ribbon13K/yr +90.6%3.6% conv.
patterned ribbon19K/yr +29.8%0.7% conv.

All search terms

Top grosgrain ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ribbons for Crafts - 30 Yd Pack Pastel Ribbon for Hair Ribbons for Girls Spring Ribbon Craft Fabric Trim Assorted Cute Decorative Bulk Sewing Trim Wrapping Bow Making Supplies Variety Scraps Bundle

AoneFun$22.664.6★751 rev

Grosgrain Ribbon 3/8 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet

Generic$9.834.8★201 rev

QingHan Grosgrain Ribbons for Crafts Gifts Wrapping 3/8 Boutique Polka Dot Fabric Ribbon 40yd (20 x 2yd)

QingHan$6.804.6★2,892 rev

Grosgrain Ribbon 1 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet

Generic$13.714.8★201 rev

Chenkou Craft Random 20 Yards 1 25MM Mix Lots Spring Summer Organza Ribbon Assorted Dots Bow Flower Love Heart Rose (Organza Ribbon 1)

Chenkou Craft$9.484.6★740 rev

Newest

by launch date

QingHan Grosgrain Ribbon 3/8 Inches 40 Yards (20 Colors x 2yards)

QingHan$7.082,892 rev

10mo ago

Grosgrain Ribbon 3/8 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet

Generic$9.83201 rev

11mo ago

Grosgrain Ribbon 1-1/2 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet

Generic$15.61201 rev

12mo ago

Grosgrain Ribbon 1 inch 20 Colors 5 Yards/Roll Total 100 Yards Per Package for Christmas Tree Wreath Decorations Bow Making Gift Wrapping Flower Bouquet

Generic$13.71201 rev

1y ago

LIUYAXI 100 Yards Solid Grosgrain Ribbon 3/8 X 5 Yard/Roll 20 Colors Rainbow Multicolor Fabric Ribbons Roll Perfect for Crafts Gifts Wrapping Flower Bouquet Hair Bows & Other Projects

LIUYAXI$8.58253 rev

2y ago

What buyers say about grosgrain ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Beautiful colors”

Quality-Overall24%

“Good Quality”

Advertised Vs Actual Product8%

“As advertised”

Value For Money7%

“Good value for the money”

Embellishment/Embroidery Quality4%

“These ribbons are just beautiful”

Material Quality3%

“Strong material”

Design-Overall3%

“Beautiful design and quality, very happy”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“These were the perfect size”

Stitch/Finish/Polish2%

“and a flawless finish in every detail”

What buyers complain about

Size-Overall16%

“Also Each roll is so small”

Quality-Overall13%

“cheap quality”

Material Quality9%

“The material is cheap its like plastic”

Advertised Vs Actual Product7%

“Not what it looks like”

Thickness6%

“It was thicker than I wanted”

Color5%

“Its way darker than what the photos show”

Smell4%

“Smells like fuel and chemicals”

Value For Money3%

“Is not worth the price”

Display Colors2%

“Some pieces have more than one color”

Measurement/Reading Accuracy2%

“Loosing my measured piece”

Top return reasons

Size-Overall36%

Color13%

Advertised Vs Actual Product12%

Thin8%

Value For Money7%

Material Quality5%

Quality-Overall4%

Display Colors3%

Thickness3%

Functionality-Overall2%

Common questions

Is grosgrain ribbon profitable to sell on Amazon United States?: The niche generates $147K/yr across 115 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the grosgrain ribbon niche?: 44 brands and 53 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in grosgrain ribbon?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.
When does demand for grosgrain ribbon peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the grosgrain ribbon niche?: Listings span $4.04–$25.62; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.