grey yarn
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.13–$25.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad10,646.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 133K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, grey yarn is a $77K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
grey yarn market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
62
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
12%
- Red Heart47%
- Caron14%
- Lion Brand Yarn8%
- YarnArt8%
- KITHED5%
- HEJIN4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
Top grey yarn search terms
- silver yarn28K/yr
- grey yarn29K/yr
- gray yarn28K/yr
- gray yarn for crocheting7K/yr
- silver yarn for crocheting7K/yr
- light gray yarn6K/yr
- light grey yarn6K/yr
- grey yarn for crocheting7K/yr
- dark gray yarn6K/yr
- dark grey yarn6K/yr
Top grey yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Grey Heather
Red Heart$4.824.7★32,228 rev
Red Heart Super Saver Gray Heather Yarn - 3 Pack of 141g/5oz - Acrylic - 4 Medium (Worsted) - 236 Yards - Knitting/Crochet
Red Heart$11.404.7★41,281 rev
YarnArt Sparkle Metallic Shiny Yarn 60% Metallic Polyester 40% Polyamide 25g 160m 2.5mm Needles & 3mm Hooks (1300)
YarnArt$8.034.6★289 rev
RED HEART Super Saver Yarn Light Grey
Red Heart$6.144.8★645 rev
Caron Simply Soft Feathered Gray Yarn - 3 Pack of 170g/6oz - Acrylic - 4 Medium (Worsted) - 315 Yards - Knitting/Crochet
Caron$12.664.8★4,143 rev
Newest
by launch date
120g Silver Sparkle Yarn for Crocheting and Knitting; 120m(144yds) for Beginners with Easy-to-See Stitches; Worsted-Weight Medium #4; Yarn for Beginners Crochet Kit Making
HEJIN$13.21168 rev
Esuikelut Metallic Glitter Yarn for Crochet & Knitting Fine 2 Light Weight Worsted for Crochet Knitting 35g 1.23oz 145 Yards Soft Craft Sparkle Yarn (Silver)
Esuikelut$7.0793 rev
Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Charcoal Gray
Mooaske$5.8588 rev
Plush Chunky Chenille Yarn Fluffy Velvet Yarn for Crocheting Soft Thick Bulky Yarn for Knitting and Making Clothes Hats Scarves Blankets Cushions(3.5oz 196.8yds Each (Light Gray)
DAERBOF$6.51499 rev
YarnArt Bright Metallic Glitter Yarn 80% Polyamide 20% Metallic Polyester 90g 340m Soft Sparkle Fiber for Crochet Lace Summer Tops & Accessories 4 mm Needle & Hook (128 Silver)
YarnArt$8.4664 rev
Trending
90-day click momentumYarnArt Bright Metallic Glitter Yarn 80% Polyamide 20% Metallic Polyester 90g 340m Soft Sparkle Fiber for Crochet Lace Summer Tops & Accessories 4 mm Needle & Hook (128 Silver)
YarnArt$8.464.3★
KITHED Silver Sparkly Chainette Yarn 3.5oz/98g 158yds Yarn for Crocheting and Knitting (03 Light Grey 1 Pack)
KITHED$3.134.1★
Red Heart Super Saver Jumbo Yarn Gray Heather
Red Heart$8.544.7★
Plush Chunky Chenille Yarn Fluffy Velvet Yarn for Crocheting Soft Thick Bulky Yarn for Knitting and Making Clothes Hats Scarves Blankets Cushions(3.5oz 196.8yds Each (Light Gray)
DAERBOF$6.514.2★
RED HEART Super Saver Yarn Light Grey
Red Heart$6.144.8★
What buyers say about grey yarn
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft”
“She make wonderful plastic canvas decorations”
“Color is nice”
“Adds a nice sparkle”
“Much better than my previous order from another seller”
“the product was good was able to finish project”
“It is a decent price for the yards compared to others”
“Better than expected”
“Easy to use”
“Nice acrylic yarn”
What buyers complain about
“Medium gauge could be thicker”
“and its huge compares to the 3 pack”
“I am a little disappointed with this color. Dove”
“Terrible to work with”
“it breaks easily”
“not as sparkly as I was looking for”
“Description isn't close to the dissapointing thread, NOT YARN”
“Unpleasant to touch”
“The hejin brand yarn is slightly rougher than woobs”
“therefore will not hold the stitch very well”
Top return reasons
Common questions
- Is grey yarn profitable to sell on Amazon United States?
- The niche generates $77K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the grey yarn niche?
- 12 brands and 62 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in grey yarn?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.7%.
- When does demand for grey yarn peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the grey yarn niche?
- Listings span $3.13–$25.74; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 10,647 reviews — the moat a new listing must climb.