Grey Thread
FailPrices span $4.84–$14.48, mostly outside the sweet spot, so Grey Thread is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $45K/yr43K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 53 sellers
Flapen Score
Grey Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Grey Thread is stronger. Inside it, weaker.
Market
The Grey Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Thread 43K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $45Ka year
- Top search term
- grey thread9K searches a year
02 · Price
A sale here is worth $7.88.
Listings sell for $7.88 on average, from $4.84 to $14.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.88 that is $2K to $4K a year per listing.
- Average price
- $7.88under the $15 to $100 sweet spot
- Price range
- $4.84–$14.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #315 within Thread & Floss. It carries 1,975 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #315in Thread & Floss
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Grey Thread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
53
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- Brand 152%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 14%)
Demand
Grey Thread search demand
Weekly searches over the year. Pick a range.
Search terms
Top Grey Thread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grey thread9K/yr
- grey thread for sewing8K/yr
- gray thread for sewing8K/yr
- gray thread7K/yr
- grey sewing thread4K/yr
- gray sewing thread3K/yr
- dark grey thread3K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Thread
We read the reviews and the return reasons for every product selling here.
“Too fuzzy to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Thread questions
Answered from the same tracked data.









