Skip to content

Grey Thread

Fail

Prices span $4.84–$14.48, mostly outside the sweet spot, so Grey Thread is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$45K/yr43K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 53 sellers

Flapen Score

Grey Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Grey Thread is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Thread 43K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
13.2%
Market size, estimated
$45Ka year
Top search term
grey thread9K searches a year

02 · Price

A sale here is worth $7.88.

Listings sell for $7.88 on average, from $4.84 to $14.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.88 that is $2K to $4K a year per listing.

Average price
$7.88under the $15 to $100 sweet spot
Price range
$4.84–$14.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #315 within Thread & Floss. It carries 1,975 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#315in Thread & Floss
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,975per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Grey Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

53

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 152%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

Grey Thread search demand

Weekly searches over the year. Pick a range.

900700Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Grey Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey thread9K/yr
  • grey thread for sewing8K/yr
  • gray thread for sewing8K/yr
  • gray thread7K/yr
  • grey sewing thread4K/yr
  • gray sewing thread3K/yr
  • dark grey thread3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Thread

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Ease Of Use”
0.7%of orders come back
“Too fuzzy to use”
A buyer, on “Ease Of Use”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Grey Thread questions

Answered from the same tracked data.