Grey Thread
FailPrices span $4.84–$14.48, mostly outside the sweet spot, so Grey Thread is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $45K/yr43K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 53 sellers
Flapen Score
Grey Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Grey Thread is stronger. Inside it, weaker.
Market
The Grey Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Grey Thread 43K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $45Ka year
- Top search term
- grey thread9K searches a year
02 · Price
A sale here is worth $7.88.
Listings sell for $7.88 on average, from $4.84 to $14.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.88 that is $2K to $4K a year per listing.
- Average price
- $7.88under the $15 to $100 sweet spot
- Price range
- $4.84–$14.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #315 within Thread & Floss. It carries 1,975 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #315in Thread & Floss
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Grey Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COATS S950-0620 Dual Duty XP Heavy Thread 125-Yard Slate
- Price
- $5.10
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 17y ago

Coats & Clark All Purpose Sewing Thread 400 Yards Nugrey 1 Spool of Yarn
- Price
- $6.53
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 2y ago

Coats: Thread & Zippers Coats Thread & Zippers Dual Duty XP General Purpose Thread 125-Yard Slate
- Price
- $5.29
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 16y ago

Coats & Clark Dual Duty All-Purpose Grey Thread / 400 Yard Spool/ 1 Spool of Yarn
- Price
- $6.83
- Rating
- 4.8/5
- Reviews
- 180
- Age
- 6y ago

BlesSew Gray Sewing Threads - 10 Large Spools of Polyester Thread for Hand Quilting & Sewing Machine - Grey Shades Plus Black & White - 1000 Yards Per Spool
- Price
- $14.48
- Rating
- 4.5/5
- Reviews
- 9,799
- Age
- 6y ago
Trending
estimated 90-day click momentum
StiVerse 1800 Yards Serger Thread-Dark Gray All Purpose Thread for Sewing Serger Thread ConesPolyester Thread 40s/2 for Serger&Overlock Quilting Piecing Sewing Machine
- Price
- $6.40
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 1y ago

Coats & Clark All Purpose Sewing Thread 400 Yards Nugrey 1 Spool of Yarn
- Price
- $6.53
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 2y ago

Sew-All Thread 110 Yards-Smoke
- Price
- $4.84
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 18y ago

Gutermann Sew-All Thread 547yd Mist Grey
- Price
- $8.08
- Rating
- 4.8/5
- Reviews
- 511
- Age
- 18y ago
![LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]](https://m.media-amazon.com/images/I/41k3ruTLVlL.jpg)
LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 9,538
- Age
- 11y ago
Newest
by launch date
All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread for Sewing Machine for Hand and Machine Sewing(Pearl Gray 2 spools)
- Price
- $6.04
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

StiVerse 1800 Yards Serger Thread-Dark Gray All Purpose Thread for Sewing Serger Thread ConesPolyester Thread 40s/2 for Serger&Overlock Quilting Piecing Sewing Machine
- Price
- $6.40
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 1y ago

Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 3 Pack Bundle with Bellas Crafts Needle Threaders (Nugrey)
- Price
- $12.20
- Rating
- 4.8/5
- Reviews
- 198
- Age
- 1y ago

VONEEDL Upholstery Repair Kit: Waxed Sewing Thread (Gray Color) & Heavy Duty Needles (11 PCS) for Leather Canvas & Quilting Thread
- Price
- $6.94
- Rating
- 4.7/5
- Reviews
- 1,272
- Age
- 2y ago

Coats & Clark All Purpose Sewing Thread 400 Yards Nugrey 1 Spool of Yarn
- Price
- $6.53
- Rating
- 4.7/5
- Reviews
- 1,771
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
53
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
14%
- Coats & Clark52%
- Coats Corrente11%
- Gütermann7%
- Coats6%
- BlesSew5%
- Coats & Clark Inc.4%
- Open — no brand owns it (6 brands, 14%)
Demand
Grey Thread search demand
Weekly searches over the year. Pick a range.
Search terms
Top Grey Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grey thread9K/yr
- grey thread for sewing8K/yr
- gray thread for sewing8K/yr
- gray thread7K/yr
- grey sewing thread4K/yr
- gray sewing thread3K/yr
- dark grey thread3K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Thread
We read the reviews and the return reasons for every product selling here.
“Too fuzzy to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









