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Grey Paint

Maybe

An estimated 1.6% of orders come back. But the average product has 17,917 reviews to catch up to, so Grey Paint is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$170K/yr244K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
42%top-5 click share · 15 brands · 73 sellers

Flapen Score

Grey Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Grey Paint is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Grey Paint 244K times last year and spent an estimated $170K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
4.5%
Market size, estimated
$170Ka year
Peak month
August1.8× the quietest month
Top search term
grey paint45K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $0.59 to $45.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.44 that is $4K to $8K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$0.59–$45.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #55 within Painting. It carries 17,917 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
0.3%
Average rank
#55in Painting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
17,917per listing
Listings tracked
38

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Grey Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

73

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

14%

  • Brand 137%
  • Brand 224%
  • Brand 314%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

Grey Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Grey Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey paint45K/yr
  • gray paint37K/yr
  • grey paint for walls21K/yr
  • gray paint for walls17K/yr
  • gray acrylic paint16K/yr
  • grey acrylic paint16K/yr
  • light grey paint11K/yr
  • dark grey paint9K/yr
  • light gray paint9K/yr
  • grey wall paint9K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Paint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Paint Quality”
31%of negative reviews mention “Paint Quality”
1.6%of orders come back
“They have a yellow fiber spirl area that apparently does not absorb the paint”
A buyer, on “Paint Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grey Paint questions

Answered from the same tracked data.