Is grey paint profitable to sell on Amazon United States?

The niche generates $170K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the grey paint niche?

15 brands and 73 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in grey paint?

Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.6%.

When does demand for grey paint peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the grey paint niche?

Listings span $0.59–$45.17; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 17,917 reviews — the moat a new listing must climb.

grey paint

Worth a look

Shows low returns (1.6%), but a deep review moat (17,917 avg reviews) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$15.44

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$0.59–$45.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$170K

$170K/yr · 244K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad17,917.11

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, grey paint is a $170K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

grey paint market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $232K–$309K; units × avg price
Conversion rate: 4.5%
Avg BSR: #55
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 0.3%
Avg brand age: 61 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

14%

Apple Barrel37%
THE ONE24%
Rust-Oleum14%
EVOLVE5%
Zinsser4%
Artecho3%
Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top grey paint search terms

grey paint45K/yr +5.0%4.9% conv.
gray paint37K/yr +6.1%5.9% conv.
grey paint for walls21K/yr -18.3%1.2% conv.
gray paint for walls17K/yr -17.0%1.3% conv.
gray acrylic paint16K/yr +1.7%15.7% conv.
grey acrylic paint16K/yr +4.0%17.1% conv.
light grey paint11K/yr -5.8%2.4% conv.
dark grey paint9K/yr +5.5%3.1% conv.
light gray paint9K/yr -10.8%3.3% conv.
grey wall paint9K/yr -15.1%1.2% conv.

All search terms

Top grey paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20580 Pewter Grey

Apple Barrel$0.594.7★45,301 rev

Rust-Oleum 267335 Painters Touch Latex Acrylic Paint Satin Stone Gray 32 Fl Oz (Pack of 1)

Rust-Oleum$19.864.5★31,264 rev

Apple Barrel ACRYLIC PAINT 16 oz Pewter Grey

Apple Barrel$4.494.7★24,404 rev

THE ONE All-In-One Paint & Primer - Dark Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC

THE ONE$18.384.2★25,455 rev

THE ONE All-In-One Paint & Primer - Light Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC

THE ONE$18.694.2★25,455 rev

Newest

by launch date

Artecho Grey Acrylic Paint 500ml / 17oz Large Bottle

Artecho$13.582,323 rev

2y ago

Rust-Oleum 369387 Advanced Dry Door & Trim Paint Quart Satin Alpine Gray

Rust-Oleum$17.482,099 rev

3y ago

Rust-Oleum 372009 Transformations Basics Cabinet & Trim Paint Quart Cadet Gray 32 Fl Oz 0.25 Gallon (Pack of 1)

Rust-Oleum Home$18.071,270 rev

3y ago

Apple Barrel Acrylic Paint Granite Grey 2 oz 21392EA- (Pack of 3)

Apple Barrel$2.1245,301 rev

4y ago

Apple Barrel Acrylic Paint Dark Blue Gray 2 fl oz Classic Matte Acrylic Paint For Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish- Pack of 1

Apple Barrel$0.6045,301 rev

4y ago

What buyers say about grey paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality17%

“Excellent paint”

Value For Money16%

“Amazing value”

Color15%

“love the color”

Quality-Overall11%

“Good quality”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“Quick and easy”

Coverage6%

“Excellent coverage”

Brush Quality2%

“Brushes are fine”

Smell2%

“Low smell”

Engraving/Paint/Sublimation2%

“La mejor pintura para muebles.”

What buyers complain about

Paint Quality31%

“They have a yellow fiber spirl area that apparently does not absorb the paint”

Quality-Overall15%

“Poor quality”

Color13%

“Not gray”

Durability8%

“Breaks down instantly”

Size-Overall5%

“it turned out to be miniature size”

Advertised Vs Actual Product5%

“Absolute deceptive advertising”

Thickness4%

“Thick”

Ease Of Cleaning2%

“Don't buy, the rollers leave lint on the wall, the brushes dont apply evenly”

Product Condition2%

“Literally sent me a USED EMPTY CAN OF EFFING PAINT IN A PLASTIC BAG”

Adhesion/Stickiness2%

“It has terrible adhesion”

Top return reasons

Paint Quality35%

Color21%

Size-Overall16%

Value For Money8%

Advertised Vs Actual Product5%

Leak-Proof2%

Defective Material/Parts2%

Functionality-Overall2%

Quality-Overall2%

Product Condition1%

Common questions

Is grey paint profitable to sell on Amazon United States?: The niche generates $170K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the grey paint niche?: 15 brands and 73 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in grey paint?: Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.6%.
When does demand for grey paint peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the grey paint niche?: Listings span $0.59–$45.17; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 17,917 reviews — the moat a new listing must climb.