grey felt
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Great393.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Price range
Bad$4.19–$17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, grey felt is a $20K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
grey felt market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.4%
- Avg brand age
- 36 months
- Avg seller age
- 240 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
24%
- XSEINO30%
- Jtnohx18%
- Ice Fabrics10%
- EOVEA8%
- YHOLSDAS5%
- HaoFeiJH5%
Demand
Weekly Amazon search volume, last 33 weeks — -22.7% search growth over the last 90 days.Top grey felt search terms
- grey felt15K/yr
- gray felt11K/yr
- gray felt fabric5K/yr
- grey felt fabric4K/yr
Top grey felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Grey)
Jtnohx$4.924.6★79 rev
XSEINO Gray Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.774.4★102 rev
Ice Fabrics Craft Felt Fabric by The Yard - 72 Wide & 1.6mm Thick Acrylic Felt - Soft and Durable Solid Grey Fabric for DIY Arts & Crafts Decorations and More - 1 Yard Solid Grey
Ice Fabrics$17.594.7★772 rev
XSEINO 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Black White Gray Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$13.094.8★1,333 rev
EOVEA | Acrylic Felt Fabric by The Yard | 72 Wide | 1.6mm Thick | Soft & Durable Non-Fraying Felt | for DIY Crafts Sewing Upholstery Costumes & Padding(Heather Grey Half Yard)
EOVEA$12.574.6★413 rev
Newest
by launch date
MITINU Dark Gray Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.0118 rev
HARSKIYER Grey Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)
HARSKIYER$4.1910 rev
Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Light Grey)
Ableme Deco$6.8929 rev
XSEINO Gray Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.77102 rev
XSEINO Gray Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$16.4174 rev
Trending
90-day click momentumMITINU Dark Gray Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.014.2★
HARSKIYER Grey Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)
HARSKIYER$4.194.4★
XSEINO Dark Gray Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Gray Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.894.6★
EOVEA | Acrylic Felt Fabric by The Yard | 72 Wide | 1.6mm Thick | Soft & Durable Non-Fraying Felt | for DIY Crafts Sewing Upholstery Costumes & Padding(Charcoal Half Yard)
EOVEA$11.564.6★
Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Light Grey)
Ableme Deco$6.894.8★
What buyers say about grey felt
What buyers praise and complain about, mined from review topics.What buyers love
“it was well made”
“Color was accurate”
“very good for the money”
“The gray felt fabric is a good thickness”
“Overall its a simple material”
“just the right size”
“Works well”
“The surface has a smooth”
“Simply it works”
“works great on my dolly”
What buyers complain about
“It's a lot thinner than I thought it was going to be”
“Too flimsy for what I needed it for”
Top return reasons
Common questions
- Is grey felt profitable to sell on Amazon United States?
- The niche generates $20K/yr across 34 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the grey felt niche?
- 20 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in grey felt?
- Top complaints mined from reviews: Thickness, Strength. The return rate is 2.4%.
- What does it cost to enter the grey felt niche?
- Listings span $4.19–$17.73; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.