Is green wrapping paper profitable to sell on Amazon United States?

The niche generates $351K/yr across 44 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the green wrapping paper niche?

26 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in green wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 2.8%.

When does demand for green wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 19.3× the quietest.

What does it cost to enter the green wrapping paper niche?

Listings span $5.96–$19.83; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.

green wrapping paper

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.3% this quarter) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,040.36

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Good$351K

$351K/yr · 649K searches

Price range

Okay$5.96–$19.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.98

avg listing price — sweet spot $15–$100

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, green wrapping paper is a $351K/yr Amazon United States market (649K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

green wrapping paper market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $299K–$399K; units × avg price
Conversion rate: 5.4%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 4.6%
Avg brand age: 26 months
Avg seller age: 208 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

46%

Iioscre12%
PH PERKHOMY10%
woric10%
NESCCI8%
SMART&CASUAL7%
Aimyoo7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 19.3×

Open Trend

Top green wrapping paper search terms

green wrapping paper269K/yr -19.1%4.8% conv.
green wrapping paper roll31K/yr +31.8%2.8% conv.
dark green wrapping paper68K/yr -5.0%6.3% conv.
wrapping paper green24K/yr +18.2%5.0% conv.
emerald green wrapping paper20K/yr +23.6%3.1% conv.
green birthday wrapping paper7K/yr -17.9%3.6% conv.
green gift wrapping paper11K/yr +11.5%3.3% conv.
olive green wrapping paper11K/yr +15.6%3.5% conv.
green gift wrap8K/yr -24.3%2.9% conv.
green and white wrapping paper7K/yr +42.6%1.9% conv.

All search terms

Top green wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Iioscre Gift Wrapping Paper Dark Green Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet

Iioscre$9.014.5★535 rev

woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap

woric$9.904.5★409 rev

NESCCI Dark Green Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)

NESCCI$12.474.4★2,032 rev

Aimyoo Dark Green Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap

Aimyoo$8.124.6★97 rev

SMART&CASUAL 17.8 x 760 (63) Dark Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Dark Green 17.8 x 63)

SMART&CASUAL$9.544.6★1,614 rev

Newest

by launch date

BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)

BAIJIALI$8.6139 rev

4mo ago

DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)

DYSHIPEN$12.3637 rev

6mo ago

Lenpel Birthday Wrapping Paper Roll 17 Inch x 33 Feet Gift Wrapping paper for Medium & Small Gifts Perfect for Birthday and Holiday Party Gift Wrapping

Lenpel$7.8317 rev

7mo ago

woric 4 Rolls Sage Green Wrapping Paper Neutral Wrapping Paper with Stripe Polka Dot Check Beige Leaves Design for Birthday Baby Shower Wedding Bridal Shower-17 x 120 in Per Roll

woric$13.39127 rev

7mo ago

VCOOHM Green Wrapping Paper - 17 inch x 9.8 feet Elegant Neutral Sage Green Gift Wrapping Paper for Birthday Wedding Baby Shower Holiday Christmas and All Occasion Gift Wrap

VCOOHM$5.9626 rev

8mo ago

What buyers say about green wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The quality is very good; it's thick”

Color19%

“vibrant color”

Thickness8%

“Loved even though the roll was shorter it was thick enough of a roll to wrap a lot of items”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Worth the price”

Size-Overall5%

“Great size”

Gifting Purpose5%

“Useful for a variety of gifts”

Design-Overall4%

“Very nice design”

Durability4%

“Cute and Durable”

Advertised Vs Actual Product3%

“It works as advertised”

What buyers complain about

Size-Overall38%

“very short”

Thickness9%

“It is a thicker paper”

Adhesion/Stickiness5%

“another type of adhesive needs to be used”

Ease Of Use4%

“which can make it a bit more difficult to use”

Material Quality3%

“Cheap material”

Advertised Vs Actual Product2%

“The advertisement needs to be more clear”

Value For Money2%

“Not worth the price”

Gifting Purpose1%

“makes the finished gift look terrible”

Color1%

“Not the right color”

Smell1%

“But my first customer that got the there item packed with this complained of a moldy smell”

Top return reasons

Size-Overall66%

Color13%

Advertised Vs Actual Product6%

Value For Money6%

Thin2%

Material Quality1%

Quality-Overall1%

Thickness1%

Functionality-Overall1%

Display Colors1%

Common questions

Is green wrapping paper profitable to sell on Amazon United States?: The niche generates $351K/yr across 44 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the green wrapping paper niche?: 26 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in green wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 2.8%.
When does demand for green wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 19.3× the quietest.
What does it cost to enter the green wrapping paper niche?: Listings span $5.96–$19.83; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.