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Green Wrapping Paper

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -10.3% this quarter, so Green Wrapping Paper is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$351K/yr649K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
37%top-5 click share · 26 brands · 28 sellers

Flapen Score

Green Wrapping Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Green Wrapping Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Green Wrapping Paper 649K times last year and spent an estimated $351K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
5.4%
Market size, estimated
$351Ka year
Peak month
December19.3× the quietest month
Top search term
green wrapping paper269K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $5.96 to $19.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $9.98 that is $5K to $7K a year per listing.

Average price
$9.98under the $15 to $100 sweet spot
Price range
$5.96–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #273 within Paper & Paper Crafts. It carries 1,040 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#273in Paper & Paper Crafts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
44

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Green Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

28

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

46%

  • Brand 112%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Green Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.3×

Search terms

Top Green Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green wrapping paper269K/yr
  • green wrapping paper roll31K/yr
  • dark green wrapping paper68K/yr
  • wrapping paper green24K/yr
  • emerald green wrapping paper20K/yr
  • green birthday wrapping paper7K/yr
  • green gift wrapping paper11K/yr
  • olive green wrapping paper11K/yr
  • green gift wrap8K/yr
  • green and white wrapping paper7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Wrapping Paper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
2.8%of orders come back
“very short”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Green Wrapping Paper questions

Answered from the same tracked data.