green washable paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.92avg listing price — sweet spot $15–$100
Price range
Great$4.76–$111.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,506.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 32K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, green washable paint is a $90K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
green washable paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
1%
- Crayola78%
- Colorations7%
- The Mega Deals5%
- Prang5%
- Handy Art3%
- Cra-Z-Art1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -5.3% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
Top green washable paint search terms
- crayola tempera paint13K/yr
- crayola washable tempera paint5K/yr
- green tempera paint5K/yr
- crayola premier tempera paint4K/yr
- green washable paint6K/yr
Top green washable paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors
Crayola$49.744.8★501 rev
Crayola Washable Tempera Paint For Kids Green Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
Crayola$9.474.7★2,537 rev
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
Crayola$46.804.8★3,878 rev
Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
Crayola$12.714.7★2,537 rev
Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle
Crayola$10.014.7★373 rev
Newest
by launch date
Washable Paint for Kids Kids Painting Set 6 Colors with Paintbrushes Non Toxic Bulk Finger Paints 16 oz Each Kid Paint Classroom Set for Toddlers Paints for Kid Art Craft Gifting bundle
The Mega Deals$36.1013 rev
Crayola Premier Tempera Fluorescent Paint Bundle Set of 6
Crayola$82.631 rev
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8 Pack Matte Finish Classroom Supplies Vibrant Colors Non-Toxic Washes Off Easily School Craft Art Supply Set Each 16oz
Colorations$34.041,146 rev
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Green. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$21.29346 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Green. Non-Toxic and Made in The USA
Colorations$20.77209 rev
Trending
90-day click momentum
Kids Painting Set Washable Paint for Kids with Painting Cups Tempera Paint Set with Toddler Paintbrushes Classroom Paints 16 oz Ea. Toddler Bulk Paints Supplies Gifting Bundle
The Mega Deals$35.414.4★
Crayola Premier Tempera Paint for Kids - Blue (16oz) Kids Classroom Supplies Great for Arts & Crafts Non Toxic Easy Squeeze Bottle
Crayola$10.434.7★
Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
Crayola$12.714.7★
Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle
Crayola$10.014.7★
12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors
Crayola$49.744.8★
What buyers say about green washable paint
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Easy to wash”
“Easy to wash”
“Good quality, easy to wash off”
“The perfect paint for my kids”
“Good price”
“Product works fine”
“Fun time”
“Easy to use”
“just the right size for kids”
What buyers complain about
“Chemical smell”
“Colors different than advertised”
“and has a cheap appearance”
“Doesnt not wash off the clothing”
“this paint is awful”
“They were quite messy afterwards”
“Small”
“Inaccurate photo”
“They will spill”
“My little paints her hard to do prints on paper”
Top return reasons
Common questions
- Is green washable paint profitable to sell on Amazon United States?
- The niche generates $90K/yr across 27 tracked products. 90-day search growth is -5.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the green washable paint niche?
- 7 brands and 59 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in green washable paint?
- Top complaints mined from reviews: Smell, Color, Quality-Overall. The return rate is 0.7%.
- When does demand for green washable paint peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the green washable paint niche?
- Listings span $4.76–$111.82; the average listing price is $23.92 (sweet spot $15–$100). The average incumbent carries 2,506 reviews — the moat a new listing must climb.