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Green Felt

Fail

Demand is soft, at -26.0% this quarter, so Green Felt is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$157K/yr190K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
46%top-5 click share · 17 brands · 19 sellers

Flapen Score

Green Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Green Felt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Green Felt 190K times last year and spent an estimated $157K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
8.2%
Market size, estimated
$157Ka year
Peak month
October3.7× the quietest month
Top search term
green felt106K searches a year

02 · Price

A sale here is worth $10.07.

Listings sell for $10.07 on average, from $3.95 to $17.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.07 that is $5K to $8K a year per listing.

Average price
$10.07under the $15 to $100 sweet spot
Price range
$3.95–$17.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within Fabric. It carries 795 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#262in Fabric
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
795per listing
Listings tracked
30

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Green Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

27%

  • Brand 126%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Green Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Green Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green felt106K/yr
  • green felt sheets33K/yr
  • green felt fabric23K/yr
  • green felt roll8K/yr
  • dark green felt7K/yr
  • felt green6K/yr
  • felt sheets green4K/yr
  • green felt by the yard3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Felt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
31%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Small felt squares”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Green Felt questions

Answered from the same tracked data.