green felt
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good794.8avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Market size
Okay$157K$157K/yr · 190K searches
Price range
Bad$3.95–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, green felt is a $157K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
green felt market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $151K–$201K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
27%
- XSEINO26%
- HaoFeiJH20%
- FANOMMI9%
- Grainear7%
- EOVEA5%
- Ice Fabrics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top green felt search terms
- green felt106K/yr
- green felt sheets33K/yr
- green felt fabric23K/yr
- green felt roll8K/yr
- dark green felt7K/yr
- felt green6K/yr
- felt sheets green4K/yr
- green felt by the yard3K/yr
Top green felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HaoFeiJH Green Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft
HaoFeiJH$4.934.7★1,003 rev
Emerald Green Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Nonwoven Felt Sheet by The Yard for Sewing DIY Art Craft Project Decorations
FANOMMI$8.854.4★976 rev
XSEINO Emerald Green Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.844.6★203 rev
XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Green Series Colors Felt Pack Pastel Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$14.244.8★555 rev
Sage Green Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant
Grainear$6.934.7★342 rev
Newest
by launch date
Catephe 24 Pcs Green Felt Fabric Sheets 8 Inch X 12 Inch 1mm Craft Felt Felt Sheets for Crafts Assorted 6 Colors DIY Craft Supplies for Christmas St. Patricks Day
Catephe$10.125 rev
XSEINO Moss Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.84102 rev
XSEINO Moss Green Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$17.6774 rev
XSEINO Sage Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.84102 rev
JOSNAAN 8x12 Green Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
JOSNAAN$3.9513 rev
Trending
90-day click momentum
EOVEA - Acrylic Felt Fabric by The Yard - Soft and Durable 72 Wide & 1.6mm Thick Felt Sheets for DIY Crafts Sewing Upholstery Cushion Padding Costumes(Hunter Green Half Yard)
EOVEA$10.844.6★
XSEINO Moss Green Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.904.6★
XSEINO Moss Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.844.4★
XSEINO Sage Green Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Green Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.844.4★
JOSNAAN 8x12 Green Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
JOSNAAN$3.954.5★
What buyers say about green felt
What buyers praise and complain about, mined from review topics.What buyers love
“colors are accurate”
“a large variety”
“just as pictured”
“This Bouboni pack was the most economical listing”
“The felt is smooth”
“Perfect fit”
“Easy to use”
“strong enough to hold up well over time”
“Good fabric”
“It feels very durable for a felted material”
What buyers complain about
“Small felt squares”
“It's thick”
“I wouldn't care if the photos made that known”
“I feel like it can be cheaper”
“No double colors”
“Stiff and not easy to use”
“Strong chemical smell”
“Received used product”
“There was a misprint on my original delivery”
“is tough to hand sew”
Top return reasons
Common questions
- Is green felt profitable to sell on Amazon United States?
- The niche generates $157K/yr across 30 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the green felt niche?
- 17 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in green felt?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 3.9%.
- When does demand for green felt peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the green felt niche?
- Listings span $3.95–$17.67; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.