Gray Paper
FailThe top 5 brands take 100% of clicks, so Gray Paper is a Fail.
- Flapen Score
- 31 / 100Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 4631
- Market size
- $45K/yr29K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 43 sellers
Flapen Score
Gray Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gray Paper is stronger. Inside it, weaker.
Market
The Gray Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Gray Paper 29K times last year and spent an estimated $45K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $45Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- gray construction paper16K searches a year
02 · Price
A sale here is worth $8.54.
Listings sell for $8.54 on average, from $3.47 to $16.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $8.54 that is $6K to $9K a year per listing.
- Average price
- $8.54under the $15 to $100 sweet spot
- Price range
- $3.47–$16.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Paper & Paper Crafts. It carries 1,770 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Paper & Paper Crafts
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,770per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Gray Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 145%
- Brand 240%
- Brand 311%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Gray Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.2×
Search terms
Top Gray Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gray construction paper16K/yr
- grey construction paper10K/yr
- gray construction paper 9x122K/yr
Reviews and returns
What reviews say buyers love and hate about Gray Paper
We read the reviews and the return reasons for every product selling here.
“the middle grey isn't a true grey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gray Paper questions
Answered from the same tracked data.