Gray Cardstock
FailShoppers spend an estimated $55K a year here, so Gray Cardstock is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $55K/yr35K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 66 sellers
Flapen Score
Gray Cardstock against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gray Cardstock is stronger. Inside it, weaker.
Market
The Gray Cardstock market on Amazon at a glance
Shoppers on Amazon United States searched for Gray Cardstock 35K times last year and spent an estimated $55K. The top 5 brands take 71% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $55Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- gray cardstock14K searches a year
02 · Price
A sale here is worth $13.74.
Listings sell for $13.74 on average, from $6.08 to $24.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.74 that is $1K to $3K a year per listing.
- Average price
- $13.74under the $15 to $100 sweet spot
- Price range
- $6.08–$24.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #230 within Paper & Paper Crafts. It carries 510 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 6.4%
- Average rank
- #230in Paper & Paper Crafts
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 510per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Gray Cardstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
66
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
23%
- Brand 125%
- Brand 220%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Gray Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top Gray Cardstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gray cardstock14K/yr
- grey cardstock8K/yr
- gray cardstock 8.5 x 114K/yr
- grey cardstock paper 8.5 x 114K/yr
- gray card stock2K/yr
- grey card stock2K/yr
Reviews and returns
What reviews say buyers love and hate about Gray Cardstock
We read the reviews and the return reasons for every product selling here.
“the middle grey isn't a true grey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gray Cardstock questions
Answered from the same tracked data.









