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Gray Cardstock

Fail

Shoppers spend an estimated $55K a year here, so Gray Cardstock is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$55K/yr35K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
57%top-5 click share · 16 brands · 66 sellers

Flapen Score

Gray Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gray Cardstock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gray Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Gray Cardstock 35K times last year and spent an estimated $55K. The top 5 brands take 71% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
11.5%
Market size, estimated
$55Ka year
Peak month
October2.0× the quietest month
Top search term
gray cardstock14K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $6.08 to $24.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.74 that is $1K to $3K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$6.08–$24.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #230 within Paper & Paper Crafts. It carries 510 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
6.4%
Average rank
#230in Paper & Paper Crafts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Gray Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

23%

  • Brand 125%
  • Brand 220%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Gray Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Gray Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gray cardstock14K/yr
  • grey cardstock8K/yr
  • gray cardstock 8.5 x 114K/yr
  • grey cardstock paper 8.5 x 114K/yr
  • gray card stock2K/yr
  • grey card stock2K/yr

Reviews and returns

What reviews say buyers love and hate about Gray Cardstock

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Paper Quality”
17%of negative reviews mention “Color”
1.8%of orders come back
“the middle grey isn't a true grey”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gray Cardstock questions

Answered from the same tracked data.