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Granny Square Card Deck

Fail

Demand is soft, at -41.1% this quarter, so Granny Square Card Deck is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$194K/yr143K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
90%top-5 click share · 8 brands · 12 sellers

Flapen Score

Granny Square Card Deck against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Granny Square Card Deck is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granny Square Card Deck market on Amazon at a glance

Shoppers on Amazon United States searched for Granny Square Card Deck 143K times last year and spent an estimated $194K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Jun–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
6.4%
Market size, estimated
$194Ka year
Peak month
December4.3× the quietest month
Top search term
granny square card deck127K searches a year

02 · Price

A sale here is worth $21.30.

Listings sell for $21.30 on average, from $12.88 to $27.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $21.30 that is $11K to $16K a year per listing.

Average price
$21.30inside the $15 to $100 sweet spot
Price range
$12.88–$27.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 37.1% of listings are out of stock. The average listing ranks #363 within Knitting & Crochet. It carries 671 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
37.1%
Average rank
#363in Knitting & Crochet
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
671per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Granny Square Card Deck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 220%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Granny Square Card Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Granny Square Card Deck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granny square card deck127K/yr
  • the granny square card deck13K/yr
  • granny square card deck crochet4K/yr

Reviews and returns

What reviews say buyers love and hate about Granny Square Card Deck

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Yarn is cheap”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Granny Square Card Deck questions

Answered from the same tracked data.