Gouache Paint
MaybeProducts sell for $31.82 on average, inside the sweet spot. But demand is soft, at -3.9% this quarter, so Gouache Paint is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $998K/yr1.2M searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 44 sellers
Flapen Score
Gouache Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gouache Paint is stronger. Inside it, weaker.
Market
The Gouache Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Gouache Paint 1.2M times last year and spent an estimated $998K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $998K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $998Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- gouache paint345K searches a year
02 · Price
A sale here is worth $31.82.
Listings sell for $31.82 on average, from $7.98 to $72.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $31.82 that is $24K to $32K a year per listing.
- Average price
- $31.82inside the $15 to $100 sweet spot
- Price range
- $7.98–$72.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Painting. It carries 1,726 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #491in Painting
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,726per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Gouache Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
- Price
- $28.72
- Rating
- 4.6/5
- Reviews
- 593
- Age
- 2y ago

HIMI Gouache Paint Set 24 Colors x 30ml/1oz with Brushes & Palette Jelly Cup Design Non-Toxic Perfect for Beginners Students Artists(Green)
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 5,685
- Age
- 6y ago

Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
- Price
- $18.67
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 4y ago

HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 5,199
- Age
- 7y ago

HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)
- Price
- $22.73
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 2y ago
Trending
estimated 90-day click momentum
ARTEZA Gouache Paint Set of 24 12ml/0.4 US fl oz Gouache Paint Tubes Gouache Set for Adults and Students
- Price
- $24.82
- Rating
- 4.7/5
- Reviews
- 5,421
- Age
- 8y ago

MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
- Price
- $22.32
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 11mo ago

HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)
- Price
- $53.27
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 2y ago

Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
- Price
- $18.67
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 4y ago

HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set
- Price
- $53.66
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago
Newest
by launch date
MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
- Price
- $22.32
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 11mo ago

HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set
- Price
- $53.66
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)
- Price
- $37.20
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists
- Price
- $52.98
- Rating
- 4.6/5
- Reviews
- 593
- Age
- 1y ago

HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in Carrying Case Non-Toxic Paint for Canvas and Paper Perfect for Artists Student Opaque Painting (Black)
- Price
- $53.20
- Rating
- 4.6/5
- Reviews
- 500
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
44
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
9%
- HIMI36%
- ABEIER23%
- Winsor & Newton14%
- Artme9%
- MEEDEN6%
- Holbein3%
- Open — no brand owns it (6 brands, 9%)
Demand
Gouache Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Gouache Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gouache paint345K/yr
- gouache paint sets227K/yr
- gouache168K/yr
- himi gouache114K/yr
- gouache paint set57K/yr
- himi gouache paint set53K/yr
- himi36K/yr
- guache22K/yr
- winsor and newton gouache21K/yr
- gouache set18K/yr
Reviews and returns
What reviews say buyers love and hate about Gouache Paint
We read the reviews and the return reasons for every product selling here.
“Paint amounts not generous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gouache Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









