gouache paint
Worth a lookShows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Avg price
Incredible$31.82avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$7.98–$72.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$998K$998K/yr · 1.2M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,725.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gouache paint is a $998K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
gouache paint market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $955K–$1.3M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #491
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
44
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
9%
- HIMI36%
- ABEIER23%
- Winsor & Newton14%
- Artme9%
- MEEDEN6%
- Holbein3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top gouache paint search terms
- gouache paint345K/yr
- gouache paint sets227K/yr
- gouache168K/yr
- himi gouache114K/yr
- gouache paint set57K/yr
- himi gouache paint set53K/yr
- himi36K/yr
- guache22K/yr
- winsor and newton gouache21K/yr
- gouache set18K/yr
Top gouache paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
ABEIER$28.724.6★593 rev
HIMI Gouache Paint Set 24 Colors x 30ml/1oz with Brushes & Palette Jelly Cup Design Non-Toxic Perfect for Beginners Students Artists(Green)
ABEIER$25.374.7★5,685 rev
Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
Winsor & Newton$18.674.5★956 rev
HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case
HIMI$18.894.7★5,199 rev
HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)
HIMI$22.734.6★1,112 rev
Newest
by launch date
MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
MEEDEN$22.32600 rev
HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set
HIMI$53.66127 rev
HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)
HIMI$37.20127 rev
HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists
ABEIER$52.98593 rev
HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in Carrying Case Non-Toxic Paint for Canvas and Paper Perfect for Artists Student Opaque Painting (Black)
Artme$53.20500 rev
Trending
90-day click momentum
ARTEZA Gouache Paint Set of 24 12ml/0.4 US fl oz Gouache Paint Tubes Gouache Set for Adults and Students
ARTEZA$24.824.7★
MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
MEEDEN$22.324.7★
HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)
HIMI$53.274.6★
Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
Winsor & Newton$18.674.5★
HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set
HIMI$53.664.6★
What buyers say about gouache paint
What buyers praise and complain about, mined from review topics.What buyers love
“great variety of colors”
“Great quality set”
“Good paint”
“Amazing Value”
“Easy to learn”
“Same as the picture”
“Great paint”
“Gift”
“Great portable set for ANYONE”
“A fun, creative playtime”
What buyers complain about
“Paint amounts not generous”
“The colors seem to be inconsistent”
“Poor performance as a professional name brand”
“It is very difficult to open”
“Small”
“Grew moldy”
“Yes these are expensive”
“doesn't clean up well”
“A bit of false advertising”
“The paint is very sticky, almost tacky”
Top return reasons
Common questions
- Is gouache paint profitable to sell on Amazon United States?
- The niche generates $998K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the gouache paint niche?
- 12 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in gouache paint?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.1%.
- When does demand for gouache paint peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gouache paint niche?
- Listings span $7.98–$72.67; the average listing price is $31.82 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.