Gothic Charms
MaybeAn estimated 1.5% of orders come back. But shoppers spend an estimated $74K a year here, so Gothic Charms is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $74K/yr379K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 33%top-5 click share · 40 brands · 42 sellers
Flapen Score
Gothic Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gothic Charms is stronger. Inside it, weaker.
Market
The Gothic Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Gothic Charms 379K times last year and spent an estimated $74K. The top 5 brands take 51% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $74Ka year
- Top search term
- gothic charms68K searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $4.73 to $21.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.91 that is $1K to $3K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $4.73–$21.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #2,821 within Charms. It carries 1,055 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #2,821in Charms
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,055per listing
- Listings tracked
- 57
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Gothic Charms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hicarer 80 Pcs Antique Silver Pendants Gothic Charms Skull
- Price
- $11.29
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 6y ago

JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 2,164
- Age
- 5y ago

Giata 11Pcs Halloween Charms for Jewelry Making Punk Skull Cross Coffin Gothic Style Halloween Pendant Charms for Necklace Earrings Bracelet Keychain Punk Goth Charm DIY Crafts
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 11mo ago

HOBBIESAY 56Pcs 14 Styles Alloy Gothic Charms Black Halloween Charms Butterfly Star Moon Sun Cross Pendants for Bracelet Necklace Earring Jewelry Making Hole: 1.8-2mm
- Price
- $15.30
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago

WOCRAFT 100g(About 76pcs) Craft Supplies Small Antique Bronze Silver Sun Moon Star Charms Pendants for Jewelry Making Findings Crafting Accessory for DIY Necklace Bracelet (M206)
- Price
- $7.94
- Rating
- 4.7/5
- Reviews
- 1,481
- Age
- 6y ago
Trending
estimated 90-day click momentum
Black Crystal Bead DIY Set - Approx. 600-Piece Glass Beads Kit with Mixed Size Crystal Rondelles & Heart Pendants - Perfect for Jewelry Crafting - Elegant Gift Box
- Price
- $13.92
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

LIQWEI 120 Pcs Cone Charms Long Gothic Charms Silver Spikes Set for Jewelry Making Charms Women DIY Necklaces Bracelets Earring Crafting
- Price
- $7.09
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 7mo ago

SUNNYCLUE 1 Box 20Pcs 10 Styles Tarot Charms Bulk Enamel Magic Charm Black Silver Alloy Cat Halloween Ouijas Heart Gothic Charm for Jewelry Making Charms DIY Supplies Bracelets Necklace Accessory
- Price
- $9.86
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 2y ago

450PCS Resin Flower Beads Kit - 900 Sunflower Rhinestones & Butterfly Charm
- Price
- $10.07
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago

400 Pcs Silver Charms for Jewelry Making Wholesale Bulk Lots Tiny Assorted Mixed Tibetan Silver Metal Pendants for DIY Necklace Bracelet Making and Crafting
- Price
- $15.02
- Rating
- 4.6/5
- Reviews
- 1,454
- Age
- 3y ago
Newest
by launch date
LIQWEI 120 Pcs Cone Charms Long Gothic Charms Silver Spikes Set for Jewelry Making Charms Women DIY Necklaces Bracelets Earring Crafting
- Price
- $7.09
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 7mo ago

300Pcs 3D Mixed Gothic Dark Bow Nail Art Charms Resin Rose Mini Flower Moon Heart Star Hollow Pearl Nail Charms Butterfly Rabbit Nail Rhinestones Nail Jewelry for Nail Design DIY Crafts Accessories
- Price
- $6.89
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 10mo ago

Giata 11Pcs Halloween Charms for Jewelry Making Punk Skull Cross Coffin Gothic Style Halloween Pendant Charms for Necklace Earrings Bracelet Keychain Punk Goth Charm DIY Crafts
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 11mo ago

450PCS Resin Flower Beads Kit - 900 Sunflower Rhinestones & Butterfly Charm
- Price
- $10.07
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago

HOBBIESAY 56Pcs 14 Styles Alloy Gothic Charms Black Halloween Charms Butterfly Star Moon Sun Cross Pendants for Bracelet Necklace Earring Jewelry Making Hole: 1.8-2mm
- Price
- $15.30
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
42
Est. top-5 brand share
51%
Top 20: 86%
Est. top-5 click share
33%
Top 20: 68%
Open market
44%
- JIALEEY16%
- SUNNYCLUE14%
- Hicarer11%
- Giata5%
- HOBBIESAY5%
- WOCRAFT5%
Demand
Gothic Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8× · 11 of 12 months tracked
Search terms
Top Gothic Charms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gothic charms68K/yr
- witchy charms51K/yr
- goth charms44K/yr
- witch charms32K/yr
- gothic charms for jewelry making29K/yr
- gothic beads25K/yr
- goth beads22K/yr
- witchy charms for jewelry making17K/yr
- goth charms for jewelry making19K/yr
- vampire charms8K/yr
Reviews and returns
What reviews say buyers love and hate about Gothic Charms
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gothic Charms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









