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Gothic Charms

Maybe

An estimated 1.5% of orders come back. But shoppers spend an estimated $74K a year here, so Gothic Charms is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$74K/yr379K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
33%top-5 click share · 40 brands · 42 sellers

Flapen Score

Gothic Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gothic Charms is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gothic Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Gothic Charms 379K times last year and spent an estimated $74K. The top 5 brands take 51% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
1.8%
Market size, estimated
$74Ka year
Top search term
gothic charms68K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $4.73 to $21.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.91 that is $1K to $3K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$4.73–$21.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #2,821 within Charms. It carries 1,055 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#2,821in Charms
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
57

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gothic Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

42

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

33%

Top 20: 68%

Open market

44%

  • Brand 116%
  • Brand 214%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Gothic Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26OctNovDecJanFebMarAprMayJunJulAug

Peak months: Jul, Aug · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Gothic Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic charms68K/yr
  • witchy charms51K/yr
  • goth charms44K/yr
  • witch charms32K/yr
  • gothic charms for jewelry making29K/yr
  • gothic beads25K/yr
  • goth beads22K/yr
  • witchy charms for jewelry making17K/yr
  • goth charms for jewelry making19K/yr
  • vampire charms8K/yr

Reviews and returns

What reviews say buyers love and hate about Gothic Charms

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Too small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gothic Charms questions

Answered from the same tracked data.