Gothic Charms
MaybeAn estimated 1.5% of orders come back. But shoppers spend an estimated $74K a year here, so Gothic Charms is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $74K/yr379K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 33%top-5 click share · 40 brands · 42 sellers
Flapen Score
Gothic Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gothic Charms is stronger. Inside it, weaker.
Market
The Gothic Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Gothic Charms 379K times last year and spent an estimated $74K. The top 5 brands take 51% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $74Ka year
- Top search term
- gothic charms68K searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $4.73 to $21.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.91 that is $1K to $3K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $4.73–$21.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #2,821 within Charms. It carries 1,055 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #2,821in Charms
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,055per listing
- Listings tracked
- 57
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Gothic Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
42
Top-5 brand share
51%
Top 20: 86%
Top-5 click share
33%
Top 20: 68%
Open market
44%
- Brand 116%
- Brand 214%
- Brand 311%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Gothic Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8× · 11 of 12 months tracked
Search terms
Top Gothic Charms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gothic charms68K/yr
- witchy charms51K/yr
- goth charms44K/yr
- witch charms32K/yr
- gothic charms for jewelry making29K/yr
- gothic beads25K/yr
- goth beads22K/yr
- witchy charms for jewelry making17K/yr
- goth charms for jewelry making19K/yr
- vampire charms8K/yr
Reviews and returns
What reviews say buyers love and hate about Gothic Charms
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gothic Charms questions
Answered from the same tracked data.









