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Gold Vinyl

Fail

Demand is soft, at -16.6% this quarter, so Gold Vinyl is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$114K/yr267K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
56%top-5 click share · 14 brands · 19 sellers

Flapen Score

Gold Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gold Vinyl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Vinyl 267K times last year and spent an estimated $114K. The top 5 brands take 81% of clicks. Demand peaks in May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
3.9%
Market size, estimated
$114Ka year
Peak month
May1.6× the quietest month
Top search term
gold vinyl94K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $6.96 to $26.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $10.92 that is $11K to $14K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$6.96–$26.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #74 within Adhesives. It carries 3,678 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#74in Adhesives
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,678per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gold Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

15%

  • Brand 126%
  • Brand 220%
  • Brand 316%
  • Brand 413%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Gold Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Gold Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold vinyl94K/yr
  • gold permanent vinyl48K/yr
  • gold vinyl cricut24K/yr
  • gold cricut vinyl18K/yr
  • gold vinyl permanent21K/yr
  • cricut gold vinyl10K/yr
  • gold adhesive vinyl7K/yr
  • gold removable vinyl6K/yr
  • permanent vinyl gold7K/yr
  • cricut vinyl gold6K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Vinyl

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Material Quality”
4.2%of orders come back
“STAY AWAY FROM THIS MATERIAL”
A buyer, on “Material Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Vinyl questions

Answered from the same tracked data.