gold paper
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (+2.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good793.66avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$4.88–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$179K$179K/yr · 274K searches
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gold paper is a $179K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
gold paper market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $194K–$243K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 80%
- Out of stock
- 7.0%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
113
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
45%
Top 20: 85%
Open market
42%
- Erilano14%
- BVMGTT13%
- Goefun10%
- KICPEG9%
- Pikalon7%
- Silunkia6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top gold paper search terms
- gold cardstock82K/yr
- gold paper88K/yr
- gold card stock11K/yr
- gold cardstock paper9K/yr
- gold scrapbook paper10K/yr
- papel dorado para manualidades8K/yr
- cartulina dorada7K/yr
- gold foil cardstock7K/yr
- gold craft paper8K/yr
- gold metallic cardstock5K/yr
Top gold paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BVMGTT 10 Sheets Gold Glitter Cardstock 250GSM/92lb No Shedding Sparkle Paper for DIY Crafts Invitations & Cricut Cutting | Printer-Friendly A4 Size (7.87x11.8) for Scrapbooking & Gift Boxes
BVMGTT$4.884.5★67 rev
Erilano Gold Cardstock Paper 8.5x11 inch 20 Sheets Premium 92lb/250GSM Metallic Mirror Finish for Wedding Invitations Card Making Certificates Scrapbooking Party Decorations
Erilano$8.334.6★212 rev
25 Sheets Metallic Gold Cardstock Paper Cardstock 8.5 x 11 Shimmer Sheets 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$8.034.7★90 rev
30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.744.8★54 rev
Double-Sided Gold Glitter Cardstock 8.5 x 11 24 Sheets Goefun 100lb No-Shed Shimmer Glitter Paper for Wedding Parties Invitations Birthday DIY Craft Projects Anniversary
Goefun$10.464.7★856 rev
Newest
by launch date
Gold Glitter Cardstock 8.5 x 11 Thick Paper 24 Sheets Sparkly Cardstock No Shed for Card Making Crafts DIY Art Project Birthday Wedding Party Decor 92 lb/250 gsm
Weyew$6.8170 rev
30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.7454 rev
Silunkia 40 Sheets Gold Shimmer Cardstock 8.5 x 11 Certificate Paper 75lb Craft Paper Card Stock for Cards Making Birthday Decorations Wedding Invitations Greeting Cards
Silunkia$9.11194 rev
25 Sheets Metallic Gold Cardstock Paper Cardstock 8.5 x 11 Shimmer Sheets 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$8.0390 rev
BVMGTT 10 Sheets Gold Glitter Cardstock 250GSM/92lb No Shedding Sparkle Paper for DIY Crafts Invitations & Cricut Cutting | Printer-Friendly A4 Size (7.87x11.8) for Scrapbooking & Gift Boxes
BVMGTT$4.8867 rev
Trending
90-day click momentum30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.744.8★
25 Sheets Gold Shimmer Cardstock 8.5 x 11Inch Metallic Card Stock 250GSM/92LB Heavyweight Craft Printer Paper for Wedding Invitations Greeting Cards Printing UAP18GD025
Uncle Paul$6.884.5★
Gold Glitter Cardstock 8.5 x 11 Thick Paper 24 Sheets Sparkly Cardstock No Shed for Card Making Crafts DIY Art Project Birthday Wedding Party Decor 92 lb/250 gsm
Weyew$6.814.5★
BOOKNOW 27 Sheets Gold Glitter Cardstock 8.27 x 11.7 (A4 Size) Heavyweight Sparkle Paper for Arts and Crafts Decorative Card Making Scrapbooking DIY Projects Wedding Invitations 250GSM/92LB
BOOKNOW$6.914.5★
25 Sheets Metallic Gold Cardstock Paper Cardstock 8.5 x 11 Shimmer Sheets 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$8.034.7★
What buyers say about gold paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great QUALITY gold cardstock”
“Color is great”
“The paper is very pretty”
“Thick”
“Easy to use”
“As advertised”
“Great value”
“Very shiny”
“Great addition to my gift bags, was vibrant and easy to work with”
“The paper is very pretty”
What buyers complain about
“it's still more orange than I was hoping for”
“Not Sparkly Enough”
“Too Thick”
“Looked cheap and was returned”
“I was disappointed with this paper”
“the smell is awful”
“so the description I read is incorrect”
“Very cheap”
“It ended up not being useful for my project need”
“Didn't print on them”
Top return reasons
Common questions
- Is gold paper profitable to sell on Amazon United States?
- The niche generates $179K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the gold paper niche?
- 28 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in gold paper?
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Thickness. The return rate is 2.4%.
- When does demand for gold paper peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the gold paper niche?
- Listings span $4.88–$23.23; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.