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Gold Key Rings

Fail

Prices span $4.83–$11.77, mostly outside the sweet spot, so Gold Key Rings is a Fail.

Flapen Score
30
30 / 100
Ranks 4,450 of 4,656 Arts, Crafts & Sewing niches · −16 vs the category median of 46
Market size
$50K/yr319K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
75%top-5 click share · 7 brands · 8 sellers

Flapen Score

Gold Key Rings against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gold Key Rings is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Key Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Key Rings 319K times last year and spent an estimated $50K. The top 5 brands take 90% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
2.4%
Market size, estimated
$50Ka year
Peak month
January1.4× the quietest month
Top search term
gold key ring109K searches a year

02 · Price

A sale here is worth $6.58.

Listings sell for $6.58 on average, from $4.83 to $11.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $6.58 that is $7K to $8K a year per listing.

Average price
$6.58under the $15 to $100 sweet spot
Price range
$4.83–$11.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Jewelry Findings. It carries 627 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Jewelry Findings
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
627per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gold Key Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 221%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Gold Key Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25Prime Day '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gold Key Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold key ring109K/yr
  • gold keychain clip47K/yr
  • gold key chain26K/yr
  • gold key rings22K/yr
  • gold keychain ring22K/yr
  • gold key chains10K/yr
  • gold keyring9K/yr
  • key ring gold9K/yr
  • cute gold keychain8K/yr
  • key chain gold9K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Key Rings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
2.2%of orders come back
“the hooks are too short”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gold Key Rings questions

Answered from the same tracked data.