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Gold Glitter

Fail

Prices span $3.05–$12.52, mostly outside the sweet spot, so Gold Glitter is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$101K/yr172K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 18 sellers

Flapen Score

Gold Glitter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gold Glitter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Glitter 172K times last year and spent an estimated $101K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
7.8%
Market size, estimated
$101Ka year
Peak month
October2.2× the quietest month
Top search term
gold glitter147K searches a year

02 · Price

A sale here is worth $7.59.

Listings sell for $7.59 on average, from $3.05 to $12.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.59 that is $4K to $6K a year per listing.

Average price
$7.59under the $15 to $100 sweet spot
Price range
$3.05–$12.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #48 within Glitter. It carries 2,058 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#48in Glitter
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,058per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gold Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

13%

  • Brand 152%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 13%)

Demand

Gold Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Gold Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold glitter147K/yr
  • glitter gold10K/yr
  • fine gold glitter6K/yr
  • gold fine glitter3K/yr
  • gold sparkles3K/yr
  • gold glitter for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Glitter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
20%of negative reviews mention “Brightness/Shine/Glow”
2.7%of orders come back
“Theres almost no shimmer in these”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Glitter questions

Answered from the same tracked data.