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Gold Feathers

Fail

Shoppers spend an estimated $53K a year here, so Gold Feathers is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$53K/yr89K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
42%top-5 click share · 23 brands · 25 sellers

Flapen Score

Gold Feathers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gold Feathers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Feathers market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Feathers 89K times last year and spent an estimated $53K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
3.8%
Market size, estimated
$53Ka year
Peak month
October3.2× the quietest month
Top search term
gold feathers54K searches a year

02 · Price

A sale here is worth $15.62.

Listings sell for $15.62 on average, from $5.82 to $35.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.62 that is $2K to $4K a year per listing.

Average price
$15.62inside the $15 to $100 sweet spot
Price range
$5.82–$35.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #809 within Feathers & Boas. It carries 956 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#809in Feathers & Boas
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
956per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gold Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

25

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

43%

  • Brand 121%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Gold Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Gold Feathers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold feathers54K/yr
  • gold feathers for vase10K/yr
  • gold ostrich feathers10K/yr
  • gold feather9K/yr
  • gold feathers for centerpieces3K/yr
  • golden feathers3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Feathers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
7.8%of orders come back
“BAD QUALITY”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Feathers questions

Answered from the same tracked data.