Gold Charms
FailShoppers spend an estimated $41K a year here, so Gold Charms is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $41K/yr239K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 25%top-5 click share · 60 brands · 75 sellers
Flapen Score
Gold Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gold Charms is stronger. Inside it, weaker.
Market
The Gold Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Charms 239K times last year and spent an estimated $41K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $41Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- flower charms for jewelry making44K searches a year
02 · Price
A sale here is worth $12.75.
Listings sell for $12.75 on average, from $4.92 to $46.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.75 that is $0 to $1K a year per listing.
- Average price
- $12.75under the $15 to $100 sweet spot
- Price range
- $4.92–$46.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #867 within Charms. It carries 1,157 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 99%
- Out of stock, average day
- 1.0%
- Average rank
- #867in Charms
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 92
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Gold Charms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches
- Price
- $16.62
- Rating
- 4.4/5
- Reviews
- 5,894
- Age
- 3y ago

WOCRAFT 60pcs Bright Silver Flowers Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN879)
- Price
- $6.92
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 1y ago

YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies
- Price
- $6.86
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 3y ago

GTVOODX 10 Pack PVD Gold Paperclip Charm Necklace Chains for Jewelry Making
- Price
- $18.86
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts
- Price
- $10.42
- Rating
- 4.5/5
- Reviews
- 1,253
- Age
- 2y ago
Trending
estimated 90-day click momentum
PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 2y ago

Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches
- Price
- $16.62
- Rating
- 4.4/5
- Reviews
- 5,894
- Age
- 3y ago

Alex and Ani Seaside Interchangeable Charms
- Price
- $17.25
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 2y ago

Coiris 4 Pcs Natural Shells Pendants for Jewelry Making Shell Charms Flat Round Shell Beads for DIY Craft Necklace Earrings(PJ1116-White Big)
- Price
- $10.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

SSYHQAX 35 Pcs Alloy Enamel Daisy Flower Spring Floral Themed Various Jewelry Making Necklace Bracelet Earring DIY Jewelry Accessories (35 Daisies)
- Price
- $6.53
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago
Newest
by launch date
Coiris 4 Pcs Natural Shells Pendants for Jewelry Making Shell Charms Flat Round Shell Beads for DIY Craft Necklace Earrings(PJ1116-White Big)
- Price
- $10.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

LEGENTLISUR Gold Filled Bow Charms for Jewelry Making 21x22 mm 4 Pcs
- Price
- $9.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Hpmjz 40 Pcs Gold Plated Enamel Cherry Blossoms Decor Small Flower Enamel Charms Cute Alloy Flower Pendants for DIY Crafts Bracelet Necklace Earrings Jewelry Making Findings Purse Keychains Handmade
- Price
- $7.71
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Flasoo 416 Pieces Gold Charm Bracelet Making Kit Including Paperclip Chain Bracelets Charms Jump Rings for Jewelry Making
- Price
- $18.88
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago

GTVOODX 10 Pack PVD Gold Paperclip Charm Necklace Chains for Jewelry Making
- Price
- $18.86
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
60 rising
Sellers
75
Est. top-5 brand share
32%
Top 20: 72%
Est. top-5 click share
25%
Top 20: 53%
Open market
64%
- WOCRAFT10%
- Jewlpire8%
- Cheriswelry5%
- YETOOME5%
- SANNIX4%
- Acejoz4%
Demand
Gold Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Gold Charms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flower charms for jewelry making44K/yr
- gold necklace charms31K/yr
- gold filled charms27K/yr
- necklace charms gold28K/yr
- large pendants for jewelry making15K/yr
- earring charm15K/yr
- nature charms11K/yr
- gold filled charms for jewelry making8K/yr
- large charms for necklaces8K/yr
- silver and gold charms9K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Charms
We read the reviews and the return reasons for every product selling here.
“Small in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Charms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









