Gold Buttons

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

2.7%

Market size, estimated

$79Ka year

Peak month

October2.1× the quietest month

Top search term

gold buttons152K searches a year

Listings sell for $9.02 on average, from $4.98 to $20.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.02 that is $902 to $2K a year per listing.

Average price

$9.02under the $15 to $100 sweet spot

Price range

$4.98–$20.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$902–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #885 within Sewing Notions & Supplies. It carries 132 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#885in Sewing Notions & Supplies

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

132per listing

Listings tracked

48

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months