Is gold buttons profitable to sell on Amazon United States?

The niche generates $79K/yr across 48 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (46/100).

How competitive is the gold buttons niche?

32 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in gold buttons?

Top complaints mined from reviews: Quality-Overall, Touch/Button Controls, Size-Overall. The return rate is 3.5%.

When does demand for gold buttons peak?

Demand peaks in Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the gold buttons niche?

Listings span $4.98–$20.96; the average listing price is $9.02 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.

gold buttons

Skip it

A small market ($79K/yr) — this niche doesn't clear our bar today.

Review moat

Great131.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Price range

Okay$4.98–$20.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.02

avg listing price — sweet spot $15–$100

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Market size

Bad$79K

$79K/yr · 320K searches

According to Flapen's Amazon United States niche tracking, gold buttons is a $79K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

gold buttons market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 2.7%
Avg BSR: #885
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.5%
Avg brand age: 34 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

39%

Top 20: 73%

Open market

39%

Ouligay31%
KENDANY10%
Mabor7%
SUNGARDERY6%
JJUNW4%
Chuangdi3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.1×

Open Trend

Top gold buttons search terms

gold buttons152K/yr -5.7%2.1% conv.
gold buttons for blazer41K/yr -13.3%2.9% conv.
gold buttons for clothes18K/yr +17.1%1.4% conv.
brass buttons22K/yr -12.1%0.3% conv.
gold button18K/yr +3.7%1.7% conv.
botones dorados12K/yr +10.7%0.7% conv.
botones dorados ropa elegantes8K/yr +54.0%0.9% conv.
golden buttons9K/yr -10.2%1.5% conv.
large gold buttons10K/yr -25.6%1.3% conv.
small gold buttons7K/yr -10.2%1.7% conv.

All search terms

Top gold buttons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ouligay 18Pcs Gold Brass Buttons for Blazer Suit Coat & DIY Crafts - 18mm 20mm 25mm

Ouligay$6.034.4★263 rev

Ouligay 20 PCS Gold Buttons for Blazer Irregular Shape Metal Buttons Vintage Brass Shank Button Zinc Alloy Sewing Button for Suit Coat Shirt Jackets Craft 0.91in

Ouligay$6.665.0★16 rev

Ouligay 18pcs Gold Buttons for Blazer Flat Metal Button for Clothes Small Large Gold Coat Buttons Round Shaped Vintage Golden Sewing Button for Suit Coat Shirt Jackets Craft 15mm 20mm 25mm

Ouligay$6.234.3★217 rev

KENDANY 16 Piece Metal Blazer Button Set - for Blazer Suits Sport Coat Uniform 25mm/0.98inch (Gold)

KENDANY$9.334.4★239 rev

JJUNW 40 Pcs Gold Metal Blazer Buttons 4 Sizes Vintage Buttons for Womens Sewing Suits Denim Jackets Sport Coats Sweaters

JJUNW$6.944.7★80 rev

Newest

by launch date

Gold Buttons for Blazer 28pcs Metal Blazer Buttons for Clothes 18mm/0.7IN 23mm/0.9IN Replacement Shank Buttons Sewing for Suit Coat Sweater Jacket DIY Crafts

SUNGARDERY$11.6940 rev

5mo ago

Gold Buttons for Blazer 28pcs Metal Blazer Buttons for Clothes 18mm/0.7IN 23mm/0.9IN Replacement Shank Buttons Sewing for Suit Coat Sweater Jacket DIY Crafts

SUNGARDERY$10.1140 rev

5mo ago

16PCS Brass Round Cuff button cover DIY Freedom Button Cover Cufflinks 2 Sizes Gold Buttons Covers for Mens and Womens Business or Formal Shirts Clothing Accessories Cufflinks

Josojoou$7.4243 rev

7mo ago

Ouligay 20 PCS Gold Buttons for Blazer Irregular Shape Metal Buttons Vintage Brass Shank Button Zinc Alloy Sewing Button for Suit Coat Shirt Jackets Craft 0.91in

Ouligay$6.6616 rev

7mo ago

ZENGLU Bright Gold Sewn Metal Buttons 0.79 Diameter 8-Piece Set Suitable for Suits Jackets Outerwear Shirts and Jeans

ZENGLU$6.6514 rev

8mo ago

What buyers say about gold buttons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“well made”

Touch/Button Controls14%

“Beautiful Buttons”

Value For Money10%

“Fair price”

Advertised Vs Actual Product9%

“JUST WHAT I NEEDED”

Color6%

“Quality and nice color”

Design-Overall6%

“detailed design”

Shape/Style5%

“it became so elegant looking”

Size-Overall5%

“they fit perfectly”

Rusts/Corrodes3%

“they dont rust or irritate my skin”

Strength2%

“The material feels strong and sturdy”

What buyers complain about

Quality-Overall17%

“I would not buy these expecting ultra-premium designer-quality hardware”

Touch/Button Controls15%

“The buttons started to fall off after one use”

Size-Overall11%

“Too big”

Water Resistance7%

“Dont keep them in humidity”

Advertised Vs Actual Product6%

“The length of the bar was not specified in the product description”

Durability5%

“Doesn't Stay On”

Color3%

“the color will make my expensive coat look cheap so am returning”

Noise Level2%

“Little noisy”

Material Quality2%

“Cheap material bad quality”

Design-Overall2%

“May not be the best look”

Top return reasons

Size-Overall46%

Touch/Button Controls15%

Color11%

Advertised Vs Actual Product6%

Quality-Overall4%

Display Colors3%

Defective Material/Parts2%

Brightness/Shine/Glow2%