glue sticks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.5M$5.5M/yr · 5.1M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Price range
Bad$2.93–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad19,257.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, glue sticks is a $5.5M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
glue sticks market data
- Units sold / yr
- 1.0M–1.0M
- avg 80,000–100,000/product
- Revenue / yr
- $8.0M–$8.0M
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
138
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Elmer's79%
- Amazon Basics14%
- Scotch3%
- Surebonder2%
- Avery2%
Demand
Weekly Amazon search volume, last 34 weeks — +2.9% search growth over the last 90 days.Top glue sticks search terms
- glue sticks3.3M/yr
- glue stick536K/yr
- elmers glue stick281K/yr
- glue sticks for kids173K/yr
- elmers glue sticks85K/yr
- large glue sticks123K/yr
- jumbo glue sticks116K/yr
- gluesticks64K/yr
- stick glue36K/yr
- purple glue sticks41K/yr
Top glue sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elmers Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count - Poster Vision Board Back to School Supplies #1 Teacher Brand
Elmer's$3.274.8★17,788 rev
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand
Elmer's$7.464.8★44,765 rev
Elmers Disappearing Purple School Glue Sticks Washable 6 Grams 12 Count - Arts & Crafts Poster Projects Back to School #1 Teacher Brand
Elmer's$4.914.8★32,918 rev
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and Crafting Dries Clear 0.24-oz Stick 30-Pack
Amazon Basics$7.824.7★12,004 rev
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 60 Count - Back to School Supplies Classroom Pack #1 Teacher Brand
Elmer's$17.844.8★44,765 rev
Newest
by launch dateElmers Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand
Elmer's$7.4644,765 rev
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and DIY Art Dries Clear 0.21 oz Stick 4-Pack
Amazon Basics$4.1912,004 rev
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and Crafting Dries Clear 0.24-oz Stick 30-Pack
Amazon Basics$7.8212,004 rev
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and Craft Projects Dries Clear 0.24-oz Stick 60-Pack
Amazon Basics$12.8912,004 rev
Elmers All Purpose Glue Sticks 0.21 Ounce 4 Count
Elmer's$6.90362 rev
Trending
90-day click momentumElmers All Purpose Glue Sticks 0.21 Ounce 4 Count
Elmer's$6.904.7★
Surebonder DT-100 Mini Size Hot Glue Sticks for Glue Guns 0.27 in. Diameter 4 in. Length - All Purpose All Temperature - Great for DIY Arts and Crafting - 100 Pack Clear
Surebonder$7.194.8★
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 60 Count - Back to School Supplies Classroom Pack #1 Teacher Brand
Elmer's$17.844.8★
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and DIY Art Dries Clear 0.21 oz Stick 4-Pack
Amazon Basics$4.194.7★
Elmers Disappearing Purple School Glue Sticks 0.24 oz Each 4 Sticks per Pack (E543)
Elmer's$6.344.8★
What buyers say about glue sticks
What buyers praise and complain about, mined from review topics.What buyers love
“It sticks well”
“Good for the price”
“Excellent product”
“AS advertised”
“Easy to use”
“goes clear”
“Color is clear”
“Nice size”
“Cleans up easily with water”
What buyers complain about
“Doesn't stick well”
“Too small”
“They don't work would not recommend”
“They dry too quickly”
“only good for certain types of papers”
“for some reason these tubes are VERY hard to open”
“pricey for size”
“Dont last”
“Trash”
“I still have to go thru all to mahe sure there not dry”
Top return reasons
Common questions
- Is glue sticks profitable to sell on Amazon United States?
- The niche generates $5.5M/yr across 14 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the glue sticks niche?
- 5 brands and 138 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in glue sticks?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the glue sticks niche?
- Listings span $2.93–$17.84; the average listing price is $7.95 (sweet spot $15–$100). The average incumbent carries 19,257 reviews — the moat a new listing must climb.