Is glue for slime profitable to sell on Amazon United States?

The niche generates $71K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).

How competitive is the glue for slime niche?

7 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in glue for slime?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.8%.

When does demand for glue for slime peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the glue for slime niche?

Listings span $4.79–$24.14; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.

glue for slime

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.79–$24.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,135.95

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 121K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, glue for slime is a $71K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

glue for slime market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $76K–$101K; units × avg price
Conversion rate: 4.6%
Avg BSR: #242
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 14.7%
Avg brand age: 56 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Elmer's76%
Amazon Basics14%
GOODTAKE3%
BAZIC PRODUCTS3%
DecorRom2%
Matio1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +4.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top glue for slime search terms

elmers glitter glue26K/yr -0.2%5.3% conv.
glow in the dark glue27K/yr +18.9%2.4% conv.
colored glue14K/yr +2.9%2.7% conv.
elmers glue glitter9K/yr +1.9%6.4% conv.
elmers glow in the dark glue7K/yr +36.9%3.2% conv.
glitter glue elmers6K/yr -1.5%5.0% conv.
color glue7K/yr -12.6%2.5% conv.
pink glue6K/yr -4.9%1.1% conv.
pink glitter glue6K/yr -36.4%3.9% conv.
glitter glue for slime4K/yr +21.1%6.3% conv.

All search terms

Top glue for slime products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elmers Liquid Glitter Glue Assorted Colors Blue Pink Purple - Arts & Crafts Kids Activity Creative Fun #1 Teacher Brand

Elmer's$13.574.7★593 rev

Amazon Basics Liquid Washable Glitter Glue for Making Slime Art Crafts and School Assorted Colors (Purple Pink Red Blue) 6 oz Each 4-Count

Amazon Basics$11.824.4★899 rev

Elmer's$6.154.5★2,449 rev

Elmers 2022912 Liquid Glitter Glue Washable Blue 6 Ounces 1 Count

Elmer's$6.504.5★474 rev

Elmers 2022912 Liquid Glitter Glue Washable Red 6 Ounces 1 Count

Elmer's$4.794.0★220 rev

Newest

by launch date

Elmers Glow in the Dark Liquid Glue Natural 10 oz Total Washable Craft Glue for Slime Making Art Projects and School Crafts

Elmer's$18.690 rev

1mo ago

Matio Glow in The Dark Glue 6 Pack Glue Stick Set Non-Toxic Washable Glue Pens Craft Glitter Bulk Gel Assorted Color Slime Glues for DIY Art Project Painting Christmas Decor Supply

Matio$6.80175 rev

8mo ago

GOODTAKE Glow in The Dark Powder Blue Glow Powder- Glow In The Dark Pigment Powders for Slime Resins Glue Paints Or Nail Self Glowing Dye for DIY (Blue 2 Ounce)

GOODTAKE$8.4064 rev

2y ago

Elmers Liquid Glitter Glue Assorted Colors Blue Pink Purple - Arts & Crafts Kids Activity Creative Fun #1 Teacher Brand

Elmer's$13.57593 rev

3y ago

Elmers Dinosaur Night Slime Kit Makes Color Changing and Glow in the Dark Slime Includes Liquid Glue and Activator 4 Count

Elmer's$21.899,926 rev

4y ago

What buyers say about glue for slime

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness20%

“Good glue”

Value For Money19%

“Great value”

Fun/Entertainment Experience8%

“we had a blast playing with it”

Ease Of Use7%

“easy to contain”

Advertised Vs Actual Product6%

“Came out just as advertised”

Brightness/Shine/Glow6%

“Add sparkle to your crafts”

Color5%

“Pretty colors”

Size-Overall5%

“good size”

Quality-Overall5%

“Value for money and good quality”

Efficiency3%

“It works”

What buyers complain about

Adhesion/Stickiness32%

“This glue is garbage”

Value For Money13%

“it's getting every expensive”

Functionality-Overall10%

“Didn't work well”

Ease Of Cleaning6%

“I had a big mess to clean up”

Advertised Vs Actual Product6%

“It's false advertising it's not even fluffy”

Brightness/Shine/Glow6%

“No glitter”

Color5%

“Some colors worse then others”

Size-Overall4%

“Small,”

Thickness2%

“Too thick for kids to squeeze”

Instructions/User Manual/Troubleshooting2%

“Either the instructions are poor or the activator was old”

Top return reasons

Adhesion/Stickiness29%

Value For Money14%

Functionality-Overall11%

Leak-Proof9%

Advertised Vs Actual Product8%

Size-Overall7%

Color4%

Defective Material/Parts3%

Brightness/Shine/Glow2%

Ease Of Use1%

Common questions

Is glue for slime profitable to sell on Amazon United States?: The niche generates $71K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).
How competitive is the glue for slime niche?: 7 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in glue for slime?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Functionality-Overall. The return rate is 0.8%.
When does demand for glue for slime peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the glue for slime niche?: Listings span $4.79–$24.14; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.