Glowforge
FailThe top 5 brands take 100% of clicks, so Glowforge is a Fail.
- Flapen Score
- 27 / 100Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 4627
- Market size
- $477K/yr274K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 10 sellers
Flapen Score
Glowforge against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Glowforge is stronger. Inside it, weaker.
Market
The Glowforge market on Amazon at a glance
Shoppers on Amazon United States searched for Glowforge 274K times last year and spent an estimated $477K. All 4 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $477Ka year
- Top search term
- glowforge107K searches a year
02 · Price
A sale here is worth $1161.25.
Listings sell for $1161.25 on average, from $109.75 to $3336.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1161.25 that is $0 to $116K a year per listing.
- Average price
- $1161.25above the $15 to $100 sweet spot
- Price range
- $109.75–$3336.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$116K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #338 within Engraving Machines & Tools. It carries 103 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #338in Engraving Machines & Tools
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 103per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Glowforge products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
xTool S1 40W Laser Cutter and Laser Engraver for Tumblers 23.93 x 15.16 Bed Size 600mm/s Speed Laser Engraving Machine Laser Engraver for Wood and Metal Acrylic Big Project - Rotary Bundle
- Price
- $1835.44
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago

Glowforge Aura 6W Laser Engraver & Cutter with HD Camera & 12-in Workspace
- Price
- $918.43
- Rating
- 3.5/5
- Reviews
- 195
- Age
- 2y ago

xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool S1 20W Laser Cutter and Laser Engraver for Tumblers 23.93 x 15.16 Bed Size 600mm/s Speed Laser Engraving Machine Laser Engraver for Wood and Metal Acrylic Big Project - Rotary Bundle
- Price
- $1406.85
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 2y ago

xTool S1 40W Laser Engraver and Cutter Machine with Air Assist & Honeycomb 23.93 x 15.16 Bed Size Beginner-Friendly Laser Engravering Machine for Wood and Metal Acrylic etc. - Basic Bundle
- Price
- $1613.27
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Trending
estimated 90-day click momentum
xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool M2 10W Color Craft Laser Engraver with Full-Color CMYK Inkjet Printer Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $786.42
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago

BlazeX M3 10W Laser Engraver Machine 0.01mm Ultra-precision Laser Cutter and Engraver Machine for Wood Metal Glass Leather Beginner-Friendly with Enclosure Honeycomb Engraving Materials Class 1
- Price
- $316.64
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 3mo ago

xTool S1 40W Laser Cutter and Laser Engraver for Tumblers 23.93 x 15.16 Bed Size 600mm/s Speed Laser Engraving Machine Laser Engraver for Wood and Metal Acrylic Big Project - Rotary Bundle
- Price
- $1835.44
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago

xTool P2S 55W CO2 Laser Cutter Smart Desktop CO2 Laser Engraver and Cutter
- Price
- $3336.53
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch date
xTool M2 10W Laser Engraver Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for DIY Craft on Wood Leather Felt Fabric Paper
- Price
- $587.25
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1mo ago

xTool M2 10W Color Craft Laser Engraver with Full-Color CMYK Inkjet Printer Built-in Dual Cameras Class 1 Enclosed Safe Laser Engraving Machine for Wood Leather Felt Fabric Paper DIY Crafts
- Price
- $786.42
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1mo ago

BlazeX M3 10W Laser Engraver Machine 0.01mm Ultra-precision Laser Cutter and Engraver Machine for Wood Metal Glass Leather Beginner-Friendly with Enclosure Honeycomb Engraving Materials Class 1
- Price
- $316.64
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 3mo ago

ACMER S1 Laser Engraver Machine 3500mW Lazer Cutter for Wood and Acrylic
- Price
- $109.75
- Rating
- 4.1/5
- Reviews
- 78
- Age
- 10mo ago

xTool P2S 55W CO2 Laser Cutter Smart Desktop CO2 Laser Engraver and Cutter
- Price
- $3336.53
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- xTool70%
- Glowforge25%
- BlazeX3%
- ACMER2%
Demand
Glowforge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Glowforge search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glowforge107K/yr
- xtool s158K/yr
- glowforge laser cutter27K/yr
- xtool s1 40w7K/yr
- xtool s1 20w8K/yr
- glow forge14K/yr
- glowforge pro17K/yr
- glow forge laser cutter6K/yr
- glowforge laser engraver3K/yr
- glowforge plus4K/yr
Reviews and returns
What reviews say buyers love and hate about Glowforge
We read the reviews and the return reasons for every product selling here.
“It's also not very intuitive - I had to use a lot of different resources just to troubleshoot adding the device”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glowforge questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









