Glowforge
FailThe top 5 brands take 100% of clicks, so Glowforge is a Fail.
- Flapen Score
- 27 / 100Ranks 4,526 of 4,656 Arts, Crafts & Sewing niches · −19 vs the category median of 4627
- Market size
- $477K/yr274K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 10 sellers
Flapen Score
Glowforge against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Glowforge is stronger. Inside it, weaker.
Market
The Glowforge market on Amazon at a glance
Shoppers on Amazon United States searched for Glowforge 274K times last year and spent an estimated $477K. All 4 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $477Ka year
- Top search term
- glowforge107K searches a year
02 · Price
A sale here is worth $1161.25.
Listings sell for $1161.25 on average, from $109.75 to $3336.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1161.25 that is $0 to $116K a year per listing.
- Average price
- $1161.25above the $15 to $100 sweet spot
- Price range
- $109.75–$3336.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$116K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #338 within Engraving Machines & Tools. It carries 103 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #338in Engraving Machines & Tools
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 103per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Glowforge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 170%
- Brand 225%
- Brand 33%
- Brand 42%
Demand
Glowforge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Glowforge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glowforge107K/yr
- xtool s158K/yr
- glowforge laser cutter27K/yr
- xtool s1 40w7K/yr
- xtool s1 20w8K/yr
- glow forge14K/yr
- glowforge pro17K/yr
- glow forge laser cutter6K/yr
- glowforge laser engraver3K/yr
- glowforge plus4K/yr
Reviews and returns
What reviews say buyers love and hate about Glowforge
We read the reviews and the return reasons for every product selling here.
“It's also not very intuitive - I had to use a lot of different resources just to troubleshoot adding the device”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glowforge questions
Answered from the same tracked data.









