Is glow in the dark yarn profitable to sell on Amazon United States?

The niche generates $88K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the glow in the dark yarn niche?

13 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in glow in the dark yarn?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Advertised Vs Actual Product. The return rate is 1.6%.

When does demand for glow in the dark yarn peak?

Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.

What does it cost to enter the glow in the dark yarn niche?

Listings span $4.65–$38.52; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.

glow in the dark yarn

Worth a look

Shows a thin review moat (293 avg reviews), but soft demand (-12.5% this quarter) keeps it on the watch list.

Review moat

Great293.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$17.12

avg listing price — sweet spot $15–$100

Price range

Good$4.65–$38.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$88K

$88K/yr · 162K searches

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, glow in the dark yarn is a $88K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

glow in the dark yarn market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $86K–$103K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,070
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 3.9%
Avg brand age: 43 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

13%

Lion Brand Yarn33%
bulingbuling14%
WILLBOND14%
HEJIN11%
Red Heart9%
XAUKEU5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Open Trend

Top glow in the dark yarn search terms

glow in the dark yarn113K/yr -10.5%1.9% conv.
glow in the dark yarn for crochet21K/yr -31.8%2.5% conv.
glow yarn14K/yr +0.9%1.5% conv.
glow in dark yarn7K/yr -14.8%2.8% conv.
glow-in-the-dark yarn7K/yr +10.5%2.2% conv.

All search terms

Top glow in the dark yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lion Brand Yarn DIY Glow Cozy Glow in The Dark Yarn for Crocheting Knitting & Crafts Neon Green 1 Pack

Lion Brand Yarn$8.294.4★351 rev

WILLBOND 5 Rolls Glow in The Dark Magic Yarn Luminous Neon Crochet Yarn for Crocheting DIY Knitting Glow Fingering Sewing Supplies for Crafts Sewing Party 54.7 yd Per Roll (Elegant Colors)

WILLBOND$19.764.1★756 rev

Lion Brand Yarn DIY Glow Cozy Glow in The Dark Yarn for Crocheting Knitting & Crafts Aqua 1 Pack

Lion Brand Yarn$7.784.4★351 rev

Red Heart Super Glow Glow Worm Green Yarn - 3 Pack of 1.8oz/50g - 100% Polyester - #4 Worsted (Medium) - 50 Yards - Knitting/Crochet

Red Heart$15.543.6★87 rev

120g Glow in The Dark Yarn for Crocheting and Knitting; 120m(144yds) Yarn for Beginners with Easy-to-See Stitches; Worsted-Weight Medium #4; Yarn for Beginners Crochet Kit Making

HEJIN$14.844.6★380 rev

Newest

by launch date

BrilleBrille Glow in The Dark Yarn - 5 Pack Glow in The Dark Yarn for Crochet(260g/9oz | 273 Yards) Knitting & Crochet Thread for DIY Crafts Gifts Doll Making (Green)

BrilleBrille$18.729 rev

4mo ago

BrilleBrille Glow in The Dark Yarn - 5 Pack Glow in The Dark Yarn for Crochet(260g/9oz | 273 Yards) Knitting & Crochet Thread for DIY Crafts Gifts Doll Making (Black)

BrilleBrille$19.399 rev

4mo ago

5 Rolls 55 Yards Glow in Dark Yarn Multicolor Sewing Crocheting Supplies Knitting Luminous Yarns Glow in The Dark Yarn for Crocheting Crochetings Yarns for DIY Knitting Party Supplies

Bmpzery$13.798 rev

10mo ago

5 Rolls Glow in The Dark Yarn for Crochet 2025 Glow Yarn for DIY Holiday Gifts Scarves Shawls Sweaters Hats (5Rolls White)

XAUKEU$17.6951 rev

1y ago

BulingBuling Glow in The Dark Yarn - 100g/3.5oz DK #3 Light Weight Beginner-Friendly Crochet & Knitting Supplies (Black 1 Pack)

bulingbuling$10.1089 rev

1y ago

What buyers say about glow in the dark yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“It glows in the dark”

Color10%

“Cute colors”

Soft Feel9%

“it is so soft”

Quality-Overall8%

“The yarn seems like it is decent quality”

Fun/Entertainment Experience4%

“Fun novel idea”

Advertised Vs Actual Product4%

“Product is what is advertised”

Ease Of Use4%

“it's easy to use”

Material Quality4%

“which I think the material was perfect for the eyeballs”

Upholstery/Fabric Quality2%

“like much of the yarn and fabric I own”

Value For Money2%

“still worth 5 stars”

What buyers complain about

Brightness/Shine/Glow22%

“No Glow”

Size-Overall17%

“Very disappointed in size”

Advertised Vs Actual Product6%

“False advertisement”

Hard Feel6%

“Feels very rough”

Value For Money5%

“wow you just don't get much for your money”

Material Quality3%

“Yarn is a very strange”

Color3%

“was disappointed when they all glowed green”

Quality-Overall3%

“What is wrong with people selling junk”

Fluffiness2%

“Not fluffy AT all and very thin”

Ease Of Use2%

“Hard to work with”

Top return reasons

Size-Overall22%

Advertised Vs Actual Product16%

Brightness/Shine/Glow13%

Color11%

Material Quality10%

Value For Money6%

Thin5%

Functionality-Overall4%

Thickness3%