Is glow in the dark powder profitable to sell on Amazon United States?

The niche generates $131K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (49/100).

How competitive is the glow in the dark powder niche?

16 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in glow in the dark powder?

Top complaints mined from reviews: Brightness/Shine/Glow, Color, Functionality-Overall. The return rate is 1.0%.

When does demand for glow in the dark powder peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the glow in the dark powder niche?

Listings span $6.33–$30.65; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.

glow in the dark powder

Skip it

Soft demand (-1.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.12

avg listing price — sweet spot $15–$100

Price range

Good$6.33–$30.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,182.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$131K

$131K/yr · 250K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, glow in the dark powder is a $131K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

glow in the dark powder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $141K–$177K; units × avg price
Conversion rate: 3.7%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.0%
Avg brand age: 50 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

21%

Art 'N Glow26%
LET'S RESIN17%
NTWJNJY12%
Luckymica10%
SEISSO9%
OSBANG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top glow in the dark powder search terms

glow in the dark powder60K/yr -19.1%3.6% conv.
glow powder36K/yr -9.8%2.4% conv.
glow in the dark pigment powder27K/yr +1.8%3.7% conv.
glow in the dark mica powder21K/yr +3.4%4.6% conv.
glow in the dark resin15K/yr +45.2%2.4% conv.
glow pigment powder8K/yr +141.5%3.3% conv.
glow in the dark pigment10K/yr +8.7%2.9% conv.
glow in the dark resin pigment10K/yr +3.1%6.6% conv.
glow in the dark mica powder for resin7K/yr -17.3%5.5% conv.
glow in the dark liquid10K/yr -9.0%0.7% conv.

All search terms

Top glow in the dark powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LETS RESIN 12 Colors Glow in The Dark Pigment Powder - 20g/0.7oz Each Bottle Epoxy Resin Luminous Pigments Long Lasting for Slime Nails Acrylic Paint Halloween Decoration Art Crafts

LET'S RESIN$16.144.6★1,514 rev

Glow in The Dark Pigment Powder - Neutral and Fluorescent Color for Art Painting Fine Art Nail Art Paint and DIY Crafts - Long Lasting 10+ Color Options - Neutral Aqua - (12 Grams)

Art 'N Glow$6.484.4★10,966 rev

Glow in The Dark Pigment Powder 12 Colors Epoxy Resin Dye Luminous Pigment Powder for Nail Art Resin DIY Crafts Paint Glow.10g/0.35oz

NTWJNJY$9.894.6★4,158 rev

Glow in The Dark Powder 12 Colors Epoxy Resin Dye Luminous Pigment Powder Safe Long Lasting for Fine Art DIY Nail Art Epoxy Resin Colorant DIY Crafts and Theme Party 0.7oz Each

SEISSO$15.254.5★5,766 rev

Luckymica Glow in The Dark Pigment Powder 12 Colors Epoxy Resin Dye Luminous Pigments 20g/0.71oz Each Bottle for DIY Crafts Nail Art Acrylic Paint Halloween or Christmas Decoration

Luckymica$14.144.4★104 rev

Newest

by launch date

BALTIC DAY - Glow in the Dark Pigment Paste for Epoxy Resin 16 Colors Ultra-Concentrated Resin Pigment Set Long-Lasting Glow UV Resin Colorant for Jewelry Making River Tables Tumblers Crafts

BALTIC DAY$22.9332 rev

4mo ago

Luckymica Glow in The Dark Pigment Powder 12 Colors Mica Powder Epoxy Resin Dye Luminous Pigments 10g/0.35oz Each Bag for DIY Crafts Nail Art Acrylic Paint Halloween or Christmas Decoration

Luckymica$9.2650 rev

10mo ago

Luckymica Glow in The Dark Pigment Powder 12 Colors Epoxy Resin Dye Luminous Pigments 20g/0.71oz Each Bottle for DIY Crafts Nail Art Acrylic Paint Halloween or Christmas Decoration

Luckymica$14.14104 rev

10mo ago

VITARIE 12 Colors Glow in the Dark Pigment Powder - 5g/0.18 oz Each Bottle Epoxy Resin Luminous Pigments Long Lasting for Slime Nails Acrylic Paint Halloween Decoration Art Crafts

VITARIE$10.4117 rev

11mo ago

Glow in The Dark Pigment Powder 12 Colors Luminous Iridescent Acrylic Nail Powder Fluorescent Neon Phosphor Glitter Dust for Gel Polish Nail Art Decoration Halloween Nails Supplies DIY Resin Craft

SUTOZMIWE$6.90100 rev

1y ago

What buyers say about glow in the dark powder

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“Great Glow”

Color23%

“Vibrant Colors”

Advertised Vs Actual Product6%

“It does the expected work”

Quality-Overall5%

“I was pleasantly surprised by the quality of this glow pigment set”

Value For Money4%

“Price was right”

Efficiency3%

“Works pretty well”

Paint Quality3%

“also good for coating directly onto the molds”

Ease Of Use3%

“Easy to use”

Fun/Entertainment Experience2%

“Fun for crafts”

Design-Overall2%

“Makes a neat project”

What buyers complain about

Brightness/Shine/Glow32%

“Not very bright”

Color19%

“Only the green”

Functionality-Overall6%

“Doesn't work”

Advertised Vs Actual Product5%

“Not acrylic powder. It is not acrylic powder nor dies it mix with acrylic powder. It is rub on powder”

Smell3%

“It really stinks”

Size-Overall3%

“Size is smaller”

Weight Heavy2%

“mix heavy”

Measurement/Reading Accuracy2%

“I didn't even really measure the powder”

Paint Quality2%

“Would not mix with neutral paint”

Charging1%

“Poor charge retention”

Top return reasons

Color18%

Advertised Vs Actual Product15%

Brightness/Shine/Glow15%

Functionality-Overall12%

Size-Overall8%

Value For Money5%

Display Colors3%