Gloss Varnish
FailThe top 5 brands take 94% of clicks, so Gloss Varnish is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $168K/yr135K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 73 sellers
Flapen Score
Gloss Varnish against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gloss Varnish is stronger. Inside it, weaker.
Market
The Gloss Varnish market on Amazon at a glance
Shoppers on Amazon United States searched for Gloss Varnish 135K times last year and spent an estimated $168K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $168Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- liquitex gloss varnish29K searches a year
02 · Price
A sale here is worth $12.24.
Listings sell for $12.24 on average, from $4.80 to $24.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $12.24 that is $9K to $12K a year per listing.
- Average price
- $12.24under the $15 to $100 sweet spot
- Price range
- $4.80–$24.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Painting. It carries 10,700 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Painting
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 10,700per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Gloss Varnish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liquitex BASICS Gloss Varnish 250ml (8.4oz) Bottle
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 10,346
- Age
- 9y ago

Liquitex Professional Gloss Varnish 473ml (16-oz)
- Price
- $24.61
- Rating
- 4.8/5
- Reviews
- 21,175
- Age
- 15y ago

Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 1,147
- Age
- 2y ago

Decoart DuraClear Varnish Gloss DS19-9 8 fl oz Bottle
- Price
- $13.05
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 11y ago

Liquitex Professional High Gloss Varnish 237ml (8-oz)
- Price
- $17.68
- Rating
- 4.8/5
- Reviews
- 21,175
- Age
- 17y ago
Trending
estimated 90-day click momentum
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
- Price
- $9.98
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago

Liquitex Professional Satin Varnish 237ml (8-oz)
- Price
- $16.72
- Rating
- 4.8/5
- Reviews
- 21,175
- Age
- 17y ago

Vallejo - Permanent Acrylic Varnish | Glossy Finish 60 ml. (2.02 fl.oz.) | Extraordinary Hardness & Permanence | Scratch Resistant & Non-Yellowing | Outdoor and Indoor Surfaces
- Price
- $8.67
- Rating
- 4.7/5
- Reviews
- 8,100
- Age
- 13y ago

Liquitex Professional Gloss Varnish 473ml (16-oz)
- Price
- $24.61
- Rating
- 4.8/5
- Reviews
- 21,175
- Age
- 15y ago

DecoArt DS19-3 Americana DuraClear Varnishes 2-Ounce Gloss
- Price
- $4.80
- Rating
- 4.6/5
- Reviews
- 1,031
- Age
- 16y ago
Newest
by launch date
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
- Price
- $9.98
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 11mo ago

Bluebird Signature Gloss Varnish for Acrylic Painting Non-Yellowing Non-Toxic Anti-Crazing Gloss Varnish for Pro Artists Hobby Painters & Kids (Gloss 3.4 Fl Oz)
- Price
- $7.04
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago

Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 1,147
- Age
- 2y ago

GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz 100 ML Non Yellowing Non Toxic Anti Crazing Artist Varnish for Acrylic Painting Pro and Hobby Artists!
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 4,240
- Age
- 5y ago

Liquitex BASICS Gloss Varnish 250ml (8.4oz) Bottle
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 10,346
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
73
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
2%
- Liquitex60%
- DecoArt15%
- MCTRHG11%
- GRANOTONE5%
- Vallejo5%
- SENVEN3%
- Open — no brand owns it (1 brand, 2%)
Demand
Gloss Varnish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Gloss Varnish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquitex gloss varnish29K/yr
- gloss varnish28K/yr
- gloss varnish for acrylic painting19K/yr
- high gloss varnish10K/yr
- duraclear gloss varnish10K/yr
- liquitex varnish8K/yr
- acrylic gloss varnish9K/yr
- acrylic varnish gloss9K/yr
- acrylic gloss4K/yr
- duraclear5K/yr
Reviews and returns
What reviews say buyers love and hate about Gloss Varnish
We read the reviews and the return reasons for every product selling here.
“Smears paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gloss Varnish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









