Is glitter tape profitable to sell on Amazon United States?

The niche generates $60K/yr across 36 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the glitter tape niche?

28 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in glitter tape?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.8%.

When does demand for glitter tape peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the glitter tape niche?

Listings span $4.00–$16.37; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

glitter tape

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but prices mostly outside the sweet spot ($4.00–$16.37) keeps it on the watch list.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good526.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.77

avg listing price — sweet spot $15–$100

Market size

Bad$60K

$60K/yr · 104K searches

Price range

Bad$4.00–$16.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, glitter tape is a $60K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

glitter tape market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $53K–$70K; units × avg price
Conversion rate: 6.6%
Avg BSR: #514
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 5.1%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

44%

Top 20: 85%

Open market

43%

YUBX14%
Pofflujent12%
Mr. Pen10%
Tesuivra9%
Eaasty7%
LYXMYGS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top glitter tape search terms

glitter washi tape30K/yr +51.6%5.3% conv.
glitter tape44K/yr -4.8%4.3% conv.
washi tape glitter8K/yr +8.5%5.5% conv.
glitter washi tape set4K/yr +69.0%5.6% conv.
glitter tape for crafts8K/yr -31.7%5.7% conv.
sparkle tape5K/yr -21.5%4.6% conv.
sparkly tape4K/yr +9.3%3.7% conv.

All search terms

Top glitter tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUBX Glitter Washi Tape Set 12 Rolls Sparkling Foil Decorative Sprinkle Colored Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (12 Colors)

YUBX$8.784.5★206 rev

Mr. Pen- Glitter Washi Tape Set 24 Rolls 6mm/10mm

Mr. Pen$5.584.5★56 rev

Tesuivra DIY Glitter Washi Tape Set - 12 Rolls Colored Masking Tape Sparkle Decorative Tape for Art Scrapbook Tape Decor & Crafts (Dark)

Tesuivra$13.964.3★723 rev

Eaasty 30 Rolls Glitter Washi Tape Colored 66 Yard Rainbow Metallic Tape Decorative Adhesive for Art Scrapbook DIY Craft Projects Gift Wrapping Decor

Eaasty$9.893.7★259 rev

12 Rolls Glitter Washi Tape Set Christmas Washi Masking Tape Decorative Adhesive Tape for Scrapbooking DIY Crafts Crafters Embellished Journals Planners Cards Gift Wrapping Ribbons Wedding (B)

Pofflujent$8.274.6★23 rev

Newest

by launch date

Qyueyue Sliver Glitter Washi Tape 2 Rolls Sparkle Decorative Tape for DIY Crafts Scrapbooking Journaling Sticky Colored Masking Tape for Art Wall Decor Gift Wrapping (0.6in x 11Yard)

Qyueyue$5.982 rev

2mo ago

24 Rolls Glitter Washi Tape 5mm Thin Colored Masking Tape Set Washi Tapes Set Metallic Foil Sparkly Decorative Craft Tapes Metallic Foil Glitter Decorative Crafttape for Journal DIY Crafts Book

Skrfren$7.1013 rev

5mo ago

Xinjoduz 12 Rolls Glitter Washi Tape Set Sparkling Foil Colored Glitter DIY Washi Tape for Art Scrapbook Gift Wrapping and Craft Projects

Xinjoduz$7.904 rev

6mo ago

TIESOME 12 Rolls Glitter Washi Tape Set 15mm Macaron Cute Colored Masking Tape Decorative Masking Tapes for DIY Scrapbook Journal Gift Wrapping Crafts

TIESOME$8.2520 rev

6mo ago

24 Rolls Glitter Washi Tape Slim 3mm Thin Colored Masking Tape Set Washi Tapes Set Skinny Thin Decorative Colored Washis Craft Tapes Metallic Foil Glitter Decorative CraftTape for Journal DIY

Skrfren$7.4832 rev

8mo ago

What buyers say about glitter tape

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Colors are very pretty”

Adhesion/Stickiness14%

“It sticks well”

Brightness/Shine/Glow11%

“The sparkle is beautiful”

Quality-Overall9%

“Great quality and very vibrant”

Value For Money7%

“Good value for price”

Ease Of Use7%

“It was easy to work with”

Advertised Vs Actual Product3%

“Even better than I expected”

Efficiency2%

“Worked fine on the batons”

Fun/Entertainment Experience2%

“So bringing fun”

Size-Overall2%

“The size is perfect”

What buyers complain about

Adhesion/Stickiness50%

“Does NOT stick”

Size-Overall5%

“Small”

Quality-Overall4%

“Terrible product”

Value For Money4%

“Little pricey for what you get”

Thickness3%

“They are a bit on the thick side width wise”

Smell2%

“Smells so bad”

Color2%

“I did not recieve some of the shown colors”

Ease Of Use2%

“I couldn't use it”

Functionality-Overall1%

“They do not stick on the pages very well, one false move and its off again”

Strength1%

“It's not strong enough nor sticks firmly”

Top return reasons

Adhesion/Stickiness30%

Size-Overall28%

Color8%

Advertised Vs Actual Product8%

Thin5%

Value For Money5%

Functionality-Overall2%