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Glitter Tape

Fail

Shoppers spend an estimated $25K a year here, so Glitter Tape is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$25K/yr106K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
45%top-5 click share · 27 brands · 42 sellers

Flapen Score

Glitter Tape against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Glitter Tape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Tape 106K times last year and spent an estimated $25K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
2.8%
Market size, estimated
$25Ka year
Peak month
December1.8× the quietest month
Top search term
glitter tape45K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $4.00 to $16.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.50 that is $850 to $2K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$4.00–$16.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$850–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #535 within Adhesives. It carries 584 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#535in Adhesives
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
584per listing
Listings tracked
35

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Glitter Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

42

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

45%

Top 20: 84%

Open market

41%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Glitter Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Glitter Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter tape45K/yr
  • glitter washi tape31K/yr
  • washi tape glitter9K/yr
  • glitter tape for crafts8K/yr
  • sparkle tape5K/yr
  • glitter washi tape set4K/yr
  • sparkly tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Tape

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
46%of negative reviews mention “Adhesion/Stickiness”
2.0%of orders come back
“DOES NOT STICK”
A buyer, on “Adhesion/Stickiness”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glitter Tape questions

Answered from the same tracked data.