Is glazing medium for acrylic paint profitable to sell on Amazon United States?

The niche generates $44K/yr across 12 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Skip it (37/100).

How competitive is the glazing medium for acrylic paint niche?

6 brands and 31 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in glazing medium for acrylic paint?

Top complaints mined from reviews: Ease Of Use, Moist/Dry, Color. The return rate is 0.8%.

What does it cost to enter the glazing medium for acrylic paint niche?

Listings span $8.34–$26.15; the average listing price is $14.64 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.

glazing medium for acrylic paint

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.64

avg listing price — sweet spot $15–$100

Price range

Good$8.34–$26.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,487.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 27K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, glazing medium for acrylic paint is a $44K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

glazing medium for acrylic paint market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 11.1%
Avg BSR: #296
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 96 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Liquitex55%
GOLDEN31%
Vallejo8%
Artecho2%
Mont Marte2%
Winsor & Newton2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 21 weeks — -10.8% search growth over the last 90 days.

Open Trend

Top glazing medium for acrylic paint search terms

glazing medium for acrylic paint9K/yr -18.9%11.8% conv.
acrylic glazing medium6K/yr -7.5%11.5% conv.
glazing medium5K/yr +0.9%9.4% conv.
liquitex glazing medium3K/yr +12.7%15.7% conv.
glaze medium3K/yr -10.3%12.6% conv.
acrylic glaze medium2K/yr -30.6%11.6% conv.

All search terms

Top glazing medium for acrylic paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquitex Professional Fluid Medium 118ml (4-oz) Glazing Medium

Liquitex$9.614.7★1,759 rev

GOLDEN Satin Glazing Liquid 8 fl. oz. Bottle Professional Acrylic Medium Semi-Transparent

GOLDEN$12.974.8★1,187 rev

Liquitex Professional Fluid Medium 237ml (8-oz) Glazing Medium

Liquitex$19.054.7★1,759 rev

Liquitex Professional Fluid Medium 473ml (16-oz) Glazing Medium

Liquitex$23.844.7★1,759 rev

Vallejo - Glaze Medium 60 ml. (2.02 fl.oz.) | Transparent Slow-Drying Acrylic Medium for Flow and Glazing Effects

Vallejo$10.154.8★868 rev

Newest

by launch date

Artecho Pouring Effects Medium 8oz / 236ml Acrylic Medium for Acrylic Paint

Artecho$8.341,072 rev

3y ago

MONT MARTE Premium Acrylic Flow Medium 250ml

Mont Marte$8.802,811 rev

7y ago

Vallejo - Glaze Medium 60 ml. (2.02 fl.oz.) | Transparent Slow-Drying Acrylic Medium for Flow and Glazing Effects

Vallejo$10.15868 rev

12y ago

Liquitex Professional Fluid Medium 118ml (4-oz) Glazing Medium

Liquitex$9.611,759 rev

17y ago

Liquitex Professional Fluid Medium 237ml (8-oz) Glazing Medium

Liquitex$19.051,759 rev

17y ago

What buyers say about glazing medium for acrylic paint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“It adds working time”

Paint Quality17%

“This is an excellent product to add to acrylic paint”

Quality-Overall13%

“Great Product”

Engraving/Paint/Sublimation10%

“Made paint easier to apply”

Brightness/Shine/Glow5%

“shine to them”

Color5%

“Especially good if you are blending colors”

Advertised Vs Actual Product5%

“Doing the job”

Efficiency5%

“Works”

Coverage5%

“Perfect for glazing and layering”

Spray/Flow3%

“Easy flow”

What buyers complain about

Ease Of Use26%

“Unable to use”

Moist/Dry17%

“at least half my bottle was a dried mass of product”

Color11%

“I'm not going to test other colors”

Paint Quality11%

“Faux painting”

Thickness11%

“It was a little bit thicker than I expected”

Quality-Overall6%

“Bad Quality, Old”

Size-Overall6%

“This came as one huge glob”

Advertised Vs Actual Product6%

“the two products shouldnt even be called the same thing”

Top return reasons

Advertised Vs Actual Product17%

Paint Quality14%

Functionality-Overall14%

Value For Money14%

Size-Overall6%

Thin5%

Moist/Dry5%

Material Quality4%

Color3%

Leak-Proof3%

Common questions

Is glazing medium for acrylic paint profitable to sell on Amazon United States?: The niche generates $44K/yr across 12 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Skip it (37/100).
How competitive is the glazing medium for acrylic paint niche?: 6 brands and 31 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in glazing medium for acrylic paint?: Top complaints mined from reviews: Ease Of Use, Moist/Dry, Color. The return rate is 0.8%.
What does it cost to enter the glazing medium for acrylic paint niche?: Listings span $8.34–$26.15; the average listing price is $14.64 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.