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Glass Snowflake Ornaments

Fail

The top 5 brands take 97% of clicks, so Glass Snowflake Ornaments is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$571K/yr472K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
40%top-5 click share · 8 brands · 51 sellers

Flapen Score

Glass Snowflake Ornaments against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Glass Snowflake Ornaments is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Snowflake Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Glass Snowflake Ornaments 472K times last year and spent an estimated $571K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.7%
Market size, estimated
$571Ka year
Peak month
December6.3× the quietest month
Top search term
swarovski figurine116K searches a year

02 · Price

A sale here is worth $70.81.

Listings sell for $70.81 on average, from $6.06 to $228.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $70.81 that is $7K to $18K a year per listing.

Average price
$70.81inside the $15 to $100 sweet spot
Price range
$6.06–$228.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #2,705 within Beading Supplies. It carries 1,516 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
98%
Out of stock, average day
0.5%
Average rank
#2,705in Beading Supplies
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,516per listing
Listings tracked
45

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Glass Snowflake Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

51

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

40%

Top 20: 74%

Open market

2%

  • Brand 152%
  • Brand 234%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Glass Snowflake Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Glass Snowflake Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski figurine116K/yr
  • swarovski crystal figurines61K/yr
  • swarovski figurines68K/yr
  • swarovski rhinestones30K/yr
  • swarovski crystals flatback47K/yr
  • swarovski rhinestones flatback15K/yr
  • swarovski figurines clearance21K/yr
  • swarovski gems10K/yr
  • swarovski disney13K/yr
  • swarovski kris bear11K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Snowflake Ornaments

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“The gems are small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Glass Snowflake Ornaments questions

Answered from the same tracked data.