Is glass palette profitable to sell on Amazon United States?

The niche generates $83K/yr across 18 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).

How competitive is the glass palette niche?

9 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in glass palette?

Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 1.3%.

When does demand for glass palette peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the glass palette niche?

Listings span $5.98–$63.05; the average listing price is $29.78 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.

glass palette

Skip it

A small market ($83K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$29.78

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$5.98–$63.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good505.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 68K searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, glass palette is a $83K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

glass palette market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 4.1%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.2%
Avg brand age: 42 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Nuanchu32%
QUEENLINK23%
ELFULLY12%
Tamaki11%
New Wave9%
Sinen6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -7.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top glass palette search terms

glass palette22K/yr -6.8%3.7% conv.
glass paint palette16K/yr -9.6%3.1% conv.
glass palette for oil painting13K/yr -21.7%4.8% conv.
glass pallet for painting7K/yr +28.8%4.1% conv.
tempered glass palette3K/yr -17.5%3.3% conv.
glass palette for acrylic painting3K/yr -3.5%5.1% conv.
glass pallete3K/yr -12.3%3.5% conv.

All search terms

Top glass palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QUEENLINK Glass Palette for Oil Painting 12 x 9 Inches Paint Mixing Palette for Acrylic Painting Ultra White Painting Supplies for Use with All Art Media Artists Adults - 1 Pack

QUEENLINK$18.774.7★163 rev

Nuanchu 1 Pcs 12 x 16 Inches Neutral Grey Tempered Glass Palette for Oil Painting Keeps Wet Paint Fresh Scratch Resistant Easy Clean up for Palette Artist Supplies DIY Color Mixing

Nuanchu$27.454.6★131 rev

ELFULLY 2 Pack Neutral Grey Tempered Glass Palettes 12 x 16 Large Paint Palette Scratch Resistant Paint Mixing Pallets Easy to Clean Artist Palette for Oil Acrylic Watercolor Gouache DIY Craft

ELFULLY$24.134.7★79 rev

Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette

Tamaki$5.984.6★2,770 rev

New Wave POSH Glass Artist Palette | Neutral Grey 9 x 12 inches | Tempered Glass Palette for Oil Painting with Corner Guards | Use with Oil Acrylic Gouache Watercolor and Ink | Made in USA

New Wave$28.734.6★2,197 rev

Newest

by launch date

X-Kingsun 12 x 16 Neutral Grey Tempered Glass Palettes 1.9Lb Paint Palette with Base Scratch Resistant Color Mixing Palette for Oil Watercolor Painting

X-Kingsun$22.113 rev

3mo ago

Nuanchu 10 x 14 Inch Oval Glass Paint Palette for Oil Painting Artist Paint Mixing Palette Scratch Resistant Easy to Clean for Color Mixing Acrylic Painting Supplies for Use with All Art Media (Clear)

Nuanchu$28.829 rev

5mo ago

Nuanchu 1 Pack 12x8 Neutral Grey Tempered Glass Palette for Oil Painting Keep Wet Fresh Airtight Case 40 Disposable Paper 2 Sponge Scratch Resistant Easy Clean up for Artist Acrylic DIY Color Mixing

Nuanchu$45.553 rev

6mo ago

Le Brozee 12x16 Inch Tempered Glass Palette for Oil & Acrylic Painting Neutral Grey with Built-in Value Scale Water Washable Easy-Clean Surface Scratch-Resistant Color Mixing Palette

LE BROZEE$38.5137 rev

7mo ago

Nuanchu 8 x 12 Inch Handy Rectangle Neutral Grey Tempered Glass Palette for Oil Painting Artist Paint Palette Scratch Resistant Clean for DIY Color Mixing

Nuanchu$24.4942 rev

7mo ago

What buyers say about glass palette

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Ease Of Cleaning13%

“Easy to clean off”

Size-Overall12%

“They fit perfectly”

Paint Quality10%

“I also like that it's compatible with different types of paint”

Advertised Vs Actual Product9%

“Works as advertised”

Ease Of Use6%

“Very handy”

Value For Money6%

“Good price”

Color6%

“Easy to see colors”

Strength4%

“The palette is sturdy”

Weight Light3%

“not too heavy”

What buyers complain about

Paint Quality17%

“The texture is slick so paint comes off easily”

Size-Overall17%

“Huge”

Value For Money8%

“Way too expensive”

Color5%

“I wish I had gotten white instead of clear”

Durability4%

“Cracked and broke off after a few uses on the handle part”

Ease Of Use4%

“its hard to get on”

Ease Of Cleaning3%

“never really get clean”

Advertised Vs Actual Product3%

“The pictures were misleading”

Strength2%

“Works, rather flimsy”

Natural Resource Wastage2%

“Waste of time and money”

Top return reasons

Size-Overall58%

Advertised Vs Actual Product7%

Value For Money6%

Defective Material/Parts5%

Paint Quality4%

Material Quality3%

Functionality-Overall2%

Color2%

Strength1%

Quality-Overall1%

Common questions

Is glass palette profitable to sell on Amazon United States?: The niche generates $83K/yr across 18 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).
How competitive is the glass palette niche?: 9 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in glass palette?: Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 1.3%.
When does demand for glass palette peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the glass palette niche?: Listings span $5.98–$63.05; the average listing price is $29.78 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.