Gilding Wax
FailShoppers spend an estimated $52K a year here, so Gilding Wax is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $52K/yr100K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 66 sellers
Flapen Score
Gilding Wax against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gilding Wax is stronger. Inside it, weaker.
Market
The Gilding Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Gilding Wax 100K times last year and spent an estimated $52K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $52Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- gilding wax52K searches a year
02 · Price
A sale here is worth $16.33.
Listings sell for $16.33 on average, from $4.76 to $39.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.33 that is $0 to $2K a year per listing.
- Average price
- $16.33inside the $15 to $100 sweet spot
- Price range
- $4.76–$39.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #508 within Gold & Metal Leaf. It carries 941 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 83%
- Out of stock, average day
- 3.1%
- Average rank
- #508in Gold & Metal Leaf
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 941per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Gilding Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Jolie Gilding Wax Metallic Finish for Furniture Hardware and Dcor Gold 1 Ounce [30ml]](https://m.media-amazon.com/images/I/31l3U8JOXPL.jpg)
Jolie Gilding Wax Metallic Finish for Furniture Hardware and Dcor Gold 1 Ounce [30ml]
- Price
- $23.58
- Rating
- 4.7/5
- Reviews
- 874
- Age
- 7y ago

Viva Decor Inka Gold Gilding Wax2.3 oz (Old Gold) - Easily Applicable Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 1,728
- Age
- 15y ago

Pebeo Gilding Wax 30ml Empire Gold Gilding Wax for Crafting Antiquing Wax for Crafts and Professional Finish Gilding Wax for Wood Metal and More Bundled with Moshify Application Brushes
- Price
- $24.91
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

Dixie Belle Gilding Wax - Gold (1.3 oz) - Oil-Based Metallic Luxury Luster for Sheen Shimmer on DIY Projects - Detail Enhancer for Furniture Hardware Wood
- Price
- $22.23
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 8y ago

Viva Decor Inka Gold Gilding Wax2.3 oz (Golden Brown) - Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
- Price
- $11.43
- Rating
- 4.6/5
- Reviews
- 1,728
- Age
- 14y ago
Trending
estimated 90-day click momentum
Viva Decor Inka Gold Gilding Wax2.3 oz (Silver) - Easily Applicable Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 1,728
- Age
- 15y ago

JAOJAO Bronze Gilding Wax 55ml Metallic Polish Paste for Wood and Metal Ideal for DIY Crafts and Antique Highlighting
- Price
- $12.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Viva Decor Inka Gold Premium Gilding Wax (908 Old Gold 1 41 oz) metallic acrylic paint - craft paint set - effect paints - craft paints acrylic sets - apply polish - done! - Made In Germany
- Price
- $9.78
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 4y ago

Viva Decor Inka Gold Gilding Wax2.3 oz (Old Gold) - Easily Applicable Wax-Based Metallic Polishing Paste. Quick-Drying Metal Shine High Gloss Effects for DIY. Decor Paste for Wood Clay & Terracotta
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 1,728
- Age
- 15y ago

Dixie Belle Gilding Wax - Bronze (1.3 oz) - Oil-Based Metallic Luxury Luster for Sheen Shimmer on DIY Projects - Detail Enhancer for Furniture Hardware Wood
- Price
- $22.70
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 8y ago
Newest
by launch date
JAOJAO Bronze Gilding Wax 55ml Metallic Polish Paste for Wood and Metal Ideal for DIY Crafts and Antique Highlighting
- Price
- $12.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Pebeo Gilding Wax 30ml Empire Gold Gilding Wax for Crafting Antiquing Wax for Crafts and Professional Finish Gilding Wax for Wood Metal and More Bundled with Moshify Application Brushes
- Price
- $24.91
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

Pebeo Gilding Wax 30ml King Gold Gilding Wax for Crafting Antiquing Wax For Crafts and Professional Finishing Gilding Wax for Wood Metal Glass and More Bundled with Moshify Application Brushes
- Price
- $24.92
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 1y ago

SULTAN CRAFTS 7-Piece Metallic Lustre Kit - Premium Non-Toxic Water-Based Metallic Wax for Wood Ceramic Cardboard and Styrofoam - Fast Drying and Glossy Finish
- Price
- $17.01
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago

Rub n Buff Gold Tones and Pixiss Wax Brushes - Gold Leaf Grecian Gold Antique Gold (15ml) - Gilding Wax Paint with Customizable Sheen - Quickly Dries to a Metallic Finish - Boar Hair Bristles
- Price
- $29.77
- Rating
- 4.6/5
- Reviews
- 2,444
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
66
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 80%
Open market
23%
- Viva Decor28%
- Jolie12%
- Moshify11%
- Dixie Belle Paint Company10%
- AMACO9%
- Gilders Paste6%
Demand
Gilding Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug · busiest ÷ quietest = 2.5×
Search terms
Top Gilding Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gilding wax52K/yr
- gold gilding wax13K/yr
- metallic wax7K/yr
- gilders paste wax6K/yr
- gilding wax gold8K/yr
- gilding wax antique gold5K/yr
- gilders paste3K/yr
- wax metallic finish4K/yr
- guilding wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Gilding Wax
We read the reviews and the return reasons for every product selling here.
“Color is not what you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gilding Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









