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Gilding Wax

Fail

Shoppers spend an estimated $52K a year here, so Gilding Wax is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$52K/yr100K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
48%top-5 click share · 19 brands · 66 sellers

Flapen Score

Gilding Wax against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gilding Wax is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gilding Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Gilding Wax 100K times last year and spent an estimated $52K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
3.2%
Market size, estimated
$52Ka year
Peak month
August2.5× the quietest month
Top search term
gilding wax52K searches a year

02 · Price

A sale here is worth $16.33.

Listings sell for $16.33 on average, from $4.76 to $39.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.33 that is $0 to $2K a year per listing.

Average price
$16.33inside the $15 to $100 sweet spot
Price range
$4.76–$39.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #508 within Gold & Metal Leaf. It carries 941 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
3.1%
Average rank
#508in Gold & Metal Leaf
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
941per listing
Listings tracked
41

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Gilding Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 80%

Open market

23%

  • Brand 128%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Gilding Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Gilding Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gilding wax52K/yr
  • gold gilding wax13K/yr
  • metallic wax7K/yr
  • gilders paste wax6K/yr
  • gilding wax gold8K/yr
  • gilding wax antique gold5K/yr
  • gilders paste3K/yr
  • wax metallic finish4K/yr
  • guilding wax3K/yr

Reviews and returns

What reviews say buyers love and hate about Gilding Wax

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Color”
0.5%of orders come back
“Color is not what you think”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gilding Wax questions

Answered from the same tracked data.