Gesso for Oil Painting
FailThe top 5 brands take 96% of clicks, so Gesso for Oil Painting is a Fail.
- Flapen Score
- 37 / 100Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 4637
- Market size
- $48K/yr25K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 17 sellers
Flapen Score
Gesso for Oil Painting against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gesso for Oil Painting is stronger. Inside it, weaker.
Market
The Gesso for Oil Painting market on Amazon at a glance
Shoppers on Amazon United States searched for Gesso for Oil Painting 25K times last year and spent an estimated $48K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $48Ka year
- Top search term
- gesso primer for oil painting14K searches a year
02 · Price
A sale here is worth $17.76.
Listings sell for $17.76 on average, from $9.27 to $26.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.
- Average price
- $17.76inside the $15 to $100 sweet spot
- Price range
- $9.27–$26.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Needlework. It carries 4,606 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #140in Needlework
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,606per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top Gesso for Oil Painting products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 10,483
- Age
- 19y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 11y ago

Falling in Art 16.9 Oz White Gesso Primer for Acrylic Painting for Oil Paints Non-Toxic Canvas Surface Prep Medium
- Price
- $13.83
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago
Trending
estimated 90-day click momentum
Liquitex Professional Gesso Surface Prep Medium 237ml (8.0 oz) Super Heavy
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 8,830
- Age
- 17y ago

Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 10,483
- Age
- 19y ago

Mont Marte Premium Gesso Universal Primer 64oz (1.89L) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $26.84
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 6y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago
Newest
by launch date
Falling in Art 16.9 Oz White Gesso Primer for Acrylic Painting for Oil Paints Non-Toxic Canvas Surface Prep Medium
- Price
- $13.83
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

Mont Marte Premium Gesso Universal Primer 64oz (1.89L) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $26.84
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 6y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago

Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
17
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
2%
- Liquitex30%
- U.S. Art Supply23%
- Mont Marte19%
- BLUEBIRD17%
- Falling in Art8%
- Winsor & Newton2%
- Open — no brand owns it (1 brand, 2%)
Demand
Gesso for Oil Painting search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Gesso for Oil Painting
We read the reviews and the return reasons for every product selling here.
“there was evidently a plastic covering to the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gesso for Oil Painting questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









