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Gesso for Oil Painting

Fail

The top 5 brands take 96% of clicks, so Gesso for Oil Painting is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$48K/yr25K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
87%top-5 click share · 7 brands · 17 sellers

Flapen Score

Gesso for Oil Painting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gesso for Oil Painting is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gesso for Oil Painting market on Amazon at a glance

Shoppers on Amazon United States searched for Gesso for Oil Painting 25K times last year and spent an estimated $48K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
11.0%
Market size, estimated
$48Ka year
Top search term
gesso primer for oil painting14K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $9.27 to $26.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$9.27–$26.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Needlework. It carries 4,606 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Needlework
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,606per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
107 months

Products

Top Gesso for Oil Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Brand 130%
  • Brand 223%
  • Brand 319%
  • Brand 417%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Gesso for Oil Painting search demand

Weekly searches over the year. Pick a range.

500300Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Gesso for Oil Painting

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Paint Quality”
0.9%of orders come back
“there was evidently a plastic covering to the paint”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gesso for Oil Painting questions

Answered from the same tracked data.